{"id":30050,"date":"2025-10-07T10:49:27","date_gmt":"2025-10-07T10:49:27","guid":{"rendered":"https:\/\/www.rivaliq.com\/?p=30050"},"modified":"2025-10-07T17:50:37","modified_gmt":"2025-10-07T17:50:37","slug":"good-engagement-rate-instagram","status":"publish","type":"post","link":"https:\/\/www.rivaliq.com\/blog\/good-engagement-rate-instagram\/","title":{"rendered":"What is a Good Engagement Rate on Instagram?"},"content":{"rendered":"

In 2025, Instagram continues to garner higher engagement rates than Facebook and X (formerly Twitter), but the landscape is shifting. Organic engagement continues to decline across all social media platforms, a trend that began in 2024.<\/strong><\/p>\n

For marketers, this means that staying on top of what constitutes a good engagement rate on Instagram can feel like a moving target. To ensure you\u2019re in the know about the latest metrics and best practices, we\u2019re looking at how to measure Instagram engagement accurately and what the current benchmark is for a good engagement rate across various industries.<\/p>\n

We\u2019ll also spotlight a few standout brands excelling on the platform, providing you with actionable insights to boost your own Instagram engagement rate.<\/p>\n

How to measure Instagram engagement<\/h2>\n

At Rival IQ, we define engagement<\/a> as measurable interaction on organic and paid social media posts. Instagram metrics<\/a> include likes, comments, shares, and reactions.<\/p>\n

\"The<\/p>\n

Instagram engagement rate is calculated based on all of these interactions divided by total follower count. Here\u2019s the formula to calculate your brand\u2019s Instagram engagement rate:<\/p>\n

Instagram engagement rate<\/b> = [engagement total] \/ [total number of followers]\n

While there are a few different ways to calculate engagement rate, we find that dividing by the number of followers paints a more accurate picture of how your brand\u2019s engagement rate stacks up against similar brands in your industry \u2014 regardless of audience size.<\/p>\n

What is a good engagement rate on Instagram in 2025?<\/h2>\n

According to our 2025 Social Media Industry Benchmark Report<\/a>, the overall median engagement rate on Instagram is 0.36%. This median rate applies to all industries, from food and beverage brands to sports teams and nonprofits.<\/p>\n

When it comes to how often you should be posting, we found that, on average, brands across all industries post a little over four times per week.<\/p>\n

For top-performing brands, their engagement rates on Instagram are even higher. Our report found that the overall median engagement rate on Instagram for brands in the top 25% is 1.05%. These brands also post at the same frequency at around 4.7 times per week.<\/p>\n

So while 0.43% is the overall median engagement rate, 1.02% or higher is considered a good engagement rate on Instagram for brands that want to aim higher.<\/p>\n

Overall rate across industries:<\/b><\/p>\n