Facebook<\/h3>\n\n- Median engagement rate: <\/b>0.266%<\/li>\n
- Median posting frequency: <\/b>21.42 posts per week<\/li>\n<\/ul>\n
Instagram<\/h3>\n\n- Median engagement rate: <\/b>1.84%<\/li>\n
- Median posting frequency: <\/b>13.64 posts per week<\/li>\n<\/ul>\n
Twitter<\/h3>\n\n- Median engagement rate: <\/b>0.084%<\/li>\n
- Median posting frequency: <\/b>41.65 tweets per week<\/li>\n<\/ul>\n
TikTok<\/h3>\n\n- Median engagement rate by view: <\/b>11%<\/li>\n
- Median engagement rate by follower: <\/b>7.6%<\/li>\n
- Median posting frequency: <\/b>1.63 videos per week<\/li>\n<\/ul>\n
Top WNBA Teams on Social Media<\/h2>\nTop WNBA team on TikTok: Seattle Storm<\/h3>\n
Sports teams are dominating TikTok. On average, these teams are racking up a 7.6% engagement rate by follower and an 11% engagement rate by view \u2014 which are both some of the highest rates across industries, according to our TikTok Benchmark Report<\/a>.<\/p>\nWNBA teams are especially active on TikTok, posting about once per week and usually sharing impressive game plays, moments off the court, and player spotlights.<\/p>\n
But when it comes to the winner of TikTok, Seattle Storm takes the trophy. The leading basketball team engages its 14.1K fans on TikTok by capturing moments from practice, spotlighting iconic players like Sue Bird, and tapping into the Seattle culture.<\/p>\n
![\"WNBA](\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2022\/09\/WNBA-Seattle-Storm-Coffee-TikTok-700x404.png\")
<\/p>\n
One of the top TikTok videos from Seattle, and among WNBA teams overall, is a video that shares an inside look at how the team\u2019s videography is shot on the court. The video received an engagement rate by follower of 135%, which is 17x greater than the average TikTok video for Sports Teams.<\/p>\n
![\"Basketball](\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2022\/09\/WNBA-Seattle-TikTok-700x389.png\")
<\/p>\n
Not to mention, the star of the video is Bird who retired at the end of the 2022 season after an impressive 20-year career.<\/p>\n
Bird\u2019s legacy and the team\u2019s fandom are both evident as this video also received a 20.4% engagement rate by view, which is well above the industry average.<\/p>\n
As brands continue to navigate the vast world of TikTok and explore different marketing trends<\/a>, Seattle Storm makes the case for creating content for a specific audience. The basketball team leans into what its Seattle fans want to see and uses that hometown spirit to drive engagement.<\/p>\nTop WNBA Team on Instagram: Washington Mystics<\/h3>\n
When it comes to WNBA teams on Instagram, the Washington Mystics\u2019 strategy is a slam dunk.<\/p>\n
As any social media marketer knows, one of the top Instagram best practices<\/a> is to show up consistently. Not only do the Mystics post frequently on Instagram \u2014 they post 19.8x per week, to be exact \u2014 but the content they post most often is one of the most engaging post types: carousels.<\/p>\n![\"A](\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2022\/09\/Mystics-WNBA-IG-carousel-700x454.png\")
<\/p>\n
Making a sartorial entrance into an arena or stadium has become a tradition for athletes of all sports thanks to star NBA players like Lebron James and Dwayne Wade<\/a>. Now, fans can\u2019t wait to see what outfit their favorite player shows up in on game day, and sports teams would be wise to capture these moments.<\/p>\nThe Mystics took full advantage of this trend by creating a recurring series of carousels (along with a branded hashtag, #SticsFits<\/a>) to feature the players\u2019 outfits as they arrive for games. Not only is this a unique way to integrate carousels into their social strategy, but the outfit shots are a fun way to humanize their players and share a glimpse of their off-the-court personalities.<\/p>\nHowever, it\u2019s also worth noting that even though the team frequently posts carousels on Instagram, the Mystics see the most engagement from Reels<\/a>, as outlined in the blue box below.<\/p>\n![\"For](\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2022\/09\/Mystics-WNBA-top-posts-IG-markup-700x220.png\")
<\/p>\n
Take this top-performing Reel, for example. The post received a 15.8% engagement rate, which is 8.5x greater than the average for Sports Teams and 11x better than the team\u2019s typical Instagram posts.<\/p>\n
![\"Washington](\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2022\/09\/WNBA-Mystics-IG-700x406.png\")
<\/p>\n
In the video, Mystics players are asked to predict who will be in the NBA finals. The post is timely and spirited, showing camaraderie between the two leagues.<\/p>\n
The use of both carousels and Reels demonstrates how well the Mystics\u2019 social team understands what generates engagement from their Instagram followers. While it can be easy to lean into content that you know works, the Mystics prove that exploring different post types can pay off.<\/p>\n\n
Instagram<\/h3>\n\n- Median engagement rate: <\/b>1.84%<\/li>\n
- Median posting frequency: <\/b>13.64 posts per week<\/li>\n<\/ul>\n
Twitter<\/h3>\n\n- Median engagement rate: <\/b>0.084%<\/li>\n
- Median posting frequency: <\/b>41.65 tweets per week<\/li>\n<\/ul>\n
TikTok<\/h3>\n\n- Median engagement rate by view: <\/b>11%<\/li>\n
- Median engagement rate by follower: <\/b>7.6%<\/li>\n
- Median posting frequency: <\/b>1.63 videos per week<\/li>\n<\/ul>\n
Top WNBA Teams on Social Media<\/h2>\nTop WNBA team on TikTok: Seattle Storm<\/h3>\n
Sports teams are dominating TikTok. On average, these teams are racking up a 7.6% engagement rate by follower and an 11% engagement rate by view \u2014 which are both some of the highest rates across industries, according to our TikTok Benchmark Report<\/a>.<\/p>\nWNBA teams are especially active on TikTok, posting about once per week and usually sharing impressive game plays, moments off the court, and player spotlights.<\/p>\n
But when it comes to the winner of TikTok, Seattle Storm takes the trophy. The leading basketball team engages its 14.1K fans on TikTok by capturing moments from practice, spotlighting iconic players like Sue Bird, and tapping into the Seattle culture.<\/p>\n
<\/p>\n
One of the top TikTok videos from Seattle, and among WNBA teams overall, is a video that shares an inside look at how the team\u2019s videography is shot on the court. The video received an engagement rate by follower of 135%, which is 17x greater than the average TikTok video for Sports Teams.<\/p>\n
<\/p>\n
Not to mention, the star of the video is Bird who retired at the end of the 2022 season after an impressive 20-year career.<\/p>\n
Bird\u2019s legacy and the team\u2019s fandom are both evident as this video also received a 20.4% engagement rate by view, which is well above the industry average.<\/p>\n
As brands continue to navigate the vast world of TikTok and explore different marketing trends<\/a>, Seattle Storm makes the case for creating content for a specific audience. The basketball team leans into what its Seattle fans want to see and uses that hometown spirit to drive engagement.<\/p>\nTop WNBA Team on Instagram: Washington Mystics<\/h3>\n
When it comes to WNBA teams on Instagram, the Washington Mystics\u2019 strategy is a slam dunk.<\/p>\n
As any social media marketer knows, one of the top Instagram best practices<\/a> is to show up consistently. Not only do the Mystics post frequently on Instagram \u2014 they post 19.8x per week, to be exact \u2014 but the content they post most often is one of the most engaging post types: carousels.<\/p>\n<\/p>\n
Making a sartorial entrance into an arena or stadium has become a tradition for athletes of all sports thanks to star NBA players like Lebron James and Dwayne Wade<\/a>. Now, fans can\u2019t wait to see what outfit their favorite player shows up in on game day, and sports teams would be wise to capture these moments.<\/p>\nThe Mystics took full advantage of this trend by creating a recurring series of carousels (along with a branded hashtag, #SticsFits<\/a>) to feature the players\u2019 outfits as they arrive for games. Not only is this a unique way to integrate carousels into their social strategy, but the outfit shots are a fun way to humanize their players and share a glimpse of their off-the-court personalities.<\/p>\nHowever, it\u2019s also worth noting that even though the team frequently posts carousels on Instagram, the Mystics see the most engagement from Reels<\/a>, as outlined in the blue box below.<\/p>\n<\/p>\n
Take this top-performing Reel, for example. The post received a 15.8% engagement rate, which is 8.5x greater than the average for Sports Teams and 11x better than the team\u2019s typical Instagram posts.<\/p>\n
<\/p>\n
In the video, Mystics players are asked to predict who will be in the NBA finals. The post is timely and spirited, showing camaraderie between the two leagues.<\/p>\n
The use of both carousels and Reels demonstrates how well the Mystics\u2019 social team understands what generates engagement from their Instagram followers. While it can be easy to lean into content that you know works, the Mystics prove that exploring different post types can pay off.<\/p>\n\n
Twitter<\/h3>\n\n- Median engagement rate: <\/b>0.084%<\/li>\n
- Median posting frequency: <\/b>41.65 tweets per week<\/li>\n<\/ul>\n
TikTok<\/h3>\n\n- Median engagement rate by view: <\/b>11%<\/li>\n
- Median engagement rate by follower: <\/b>7.6%<\/li>\n
- Median posting frequency: <\/b>1.63 videos per week<\/li>\n<\/ul>\n
Top WNBA Teams on Social Media<\/h2>\nTop WNBA team on TikTok: Seattle Storm<\/h3>\n
Sports teams are dominating TikTok. On average, these teams are racking up a 7.6% engagement rate by follower and an 11% engagement rate by view \u2014 which are both some of the highest rates across industries, according to our TikTok Benchmark Report<\/a>.<\/p>\nWNBA teams are especially active on TikTok, posting about once per week and usually sharing impressive game plays, moments off the court, and player spotlights.<\/p>\n
But when it comes to the winner of TikTok, Seattle Storm takes the trophy. The leading basketball team engages its 14.1K fans on TikTok by capturing moments from practice, spotlighting iconic players like Sue Bird, and tapping into the Seattle culture.<\/p>\n
<\/p>\n
One of the top TikTok videos from Seattle, and among WNBA teams overall, is a video that shares an inside look at how the team\u2019s videography is shot on the court. The video received an engagement rate by follower of 135%, which is 17x greater than the average TikTok video for Sports Teams.<\/p>\n
<\/p>\n
Not to mention, the star of the video is Bird who retired at the end of the 2022 season after an impressive 20-year career.<\/p>\n
Bird\u2019s legacy and the team\u2019s fandom are both evident as this video also received a 20.4% engagement rate by view, which is well above the industry average.<\/p>\n
As brands continue to navigate the vast world of TikTok and explore different marketing trends<\/a>, Seattle Storm makes the case for creating content for a specific audience. The basketball team leans into what its Seattle fans want to see and uses that hometown spirit to drive engagement.<\/p>\nTop WNBA Team on Instagram: Washington Mystics<\/h3>\n
When it comes to WNBA teams on Instagram, the Washington Mystics\u2019 strategy is a slam dunk.<\/p>\n
As any social media marketer knows, one of the top Instagram best practices<\/a> is to show up consistently. Not only do the Mystics post frequently on Instagram \u2014 they post 19.8x per week, to be exact \u2014 but the content they post most often is one of the most engaging post types: carousels.<\/p>\n<\/p>\n
Making a sartorial entrance into an arena or stadium has become a tradition for athletes of all sports thanks to star NBA players like Lebron James and Dwayne Wade<\/a>. Now, fans can\u2019t wait to see what outfit their favorite player shows up in on game day, and sports teams would be wise to capture these moments.<\/p>\nThe Mystics took full advantage of this trend by creating a recurring series of carousels (along with a branded hashtag, #SticsFits<\/a>) to feature the players\u2019 outfits as they arrive for games. Not only is this a unique way to integrate carousels into their social strategy, but the outfit shots are a fun way to humanize their players and share a glimpse of their off-the-court personalities.<\/p>\nHowever, it\u2019s also worth noting that even though the team frequently posts carousels on Instagram, the Mystics see the most engagement from Reels<\/a>, as outlined in the blue box below.<\/p>\n<\/p>\n
Take this top-performing Reel, for example. The post received a 15.8% engagement rate, which is 8.5x greater than the average for Sports Teams and 11x better than the team\u2019s typical Instagram posts.<\/p>\n
<\/p>\n
In the video, Mystics players are asked to predict who will be in the NBA finals. The post is timely and spirited, showing camaraderie between the two leagues.<\/p>\n
The use of both carousels and Reels demonstrates how well the Mystics\u2019 social team understands what generates engagement from their Instagram followers. While it can be easy to lean into content that you know works, the Mystics prove that exploring different post types can pay off.<\/p>\n\n
TikTok<\/h3>\n\n- Median engagement rate by view: <\/b>11%<\/li>\n
- Median engagement rate by follower: <\/b>7.6%<\/li>\n
- Median posting frequency: <\/b>1.63 videos per week<\/li>\n<\/ul>\n
Top WNBA Teams on Social Media<\/h2>\nTop WNBA team on TikTok: Seattle Storm<\/h3>\n
Sports teams are dominating TikTok. On average, these teams are racking up a 7.6% engagement rate by follower and an 11% engagement rate by view \u2014 which are both some of the highest rates across industries, according to our TikTok Benchmark Report<\/a>.<\/p>\nWNBA teams are especially active on TikTok, posting about once per week and usually sharing impressive game plays, moments off the court, and player spotlights.<\/p>\n
But when it comes to the winner of TikTok, Seattle Storm takes the trophy. The leading basketball team engages its 14.1K fans on TikTok by capturing moments from practice, spotlighting iconic players like Sue Bird, and tapping into the Seattle culture.<\/p>\n
<\/p>\n
One of the top TikTok videos from Seattle, and among WNBA teams overall, is a video that shares an inside look at how the team\u2019s videography is shot on the court. The video received an engagement rate by follower of 135%, which is 17x greater than the average TikTok video for Sports Teams.<\/p>\n
<\/p>\n
Not to mention, the star of the video is Bird who retired at the end of the 2022 season after an impressive 20-year career.<\/p>\n
Bird\u2019s legacy and the team\u2019s fandom are both evident as this video also received a 20.4% engagement rate by view, which is well above the industry average.<\/p>\n
As brands continue to navigate the vast world of TikTok and explore different marketing trends<\/a>, Seattle Storm makes the case for creating content for a specific audience. The basketball team leans into what its Seattle fans want to see and uses that hometown spirit to drive engagement.<\/p>\nTop WNBA Team on Instagram: Washington Mystics<\/h3>\n
When it comes to WNBA teams on Instagram, the Washington Mystics\u2019 strategy is a slam dunk.<\/p>\n
As any social media marketer knows, one of the top Instagram best practices<\/a> is to show up consistently. Not only do the Mystics post frequently on Instagram \u2014 they post 19.8x per week, to be exact \u2014 but the content they post most often is one of the most engaging post types: carousels.<\/p>\n<\/p>\n
Making a sartorial entrance into an arena or stadium has become a tradition for athletes of all sports thanks to star NBA players like Lebron James and Dwayne Wade<\/a>. Now, fans can\u2019t wait to see what outfit their favorite player shows up in on game day, and sports teams would be wise to capture these moments.<\/p>\nThe Mystics took full advantage of this trend by creating a recurring series of carousels (along with a branded hashtag, #SticsFits<\/a>) to feature the players\u2019 outfits as they arrive for games. Not only is this a unique way to integrate carousels into their social strategy, but the outfit shots are a fun way to humanize their players and share a glimpse of their off-the-court personalities.<\/p>\nHowever, it\u2019s also worth noting that even though the team frequently posts carousels on Instagram, the Mystics see the most engagement from Reels<\/a>, as outlined in the blue box below.<\/p>\n<\/p>\n
Take this top-performing Reel, for example. The post received a 15.8% engagement rate, which is 8.5x greater than the average for Sports Teams and 11x better than the team\u2019s typical Instagram posts.<\/p>\n
<\/p>\n
In the video, Mystics players are asked to predict who will be in the NBA finals. The post is timely and spirited, showing camaraderie between the two leagues.<\/p>\n
The use of both carousels and Reels demonstrates how well the Mystics\u2019 social team understands what generates engagement from their Instagram followers. While it can be easy to lean into content that you know works, the Mystics prove that exploring different post types can pay off.<\/p>\n\n
Top WNBA Teams on Social Media<\/h2>\nTop WNBA team on TikTok: Seattle Storm<\/h3>\n
Sports teams are dominating TikTok. On average, these teams are racking up a 7.6% engagement rate by follower and an 11% engagement rate by view \u2014 which are both some of the highest rates across industries, according to our TikTok Benchmark Report<\/a>.<\/p>\n WNBA teams are especially active on TikTok, posting about once per week and usually sharing impressive game plays, moments off the court, and player spotlights.<\/p>\n But when it comes to the winner of TikTok, Seattle Storm takes the trophy. The leading basketball team engages its 14.1K fans on TikTok by capturing moments from practice, spotlighting iconic players like Sue Bird, and tapping into the Seattle culture.<\/p>\n One of the top TikTok videos from Seattle, and among WNBA teams overall, is a video that shares an inside look at how the team\u2019s videography is shot on the court. The video received an engagement rate by follower of 135%, which is 17x greater than the average TikTok video for Sports Teams.<\/p>\n Not to mention, the star of the video is Bird who retired at the end of the 2022 season after an impressive 20-year career.<\/p>\n Bird\u2019s legacy and the team\u2019s fandom are both evident as this video also received a 20.4% engagement rate by view, which is well above the industry average.<\/p>\n As brands continue to navigate the vast world of TikTok and explore different marketing trends<\/a>, Seattle Storm makes the case for creating content for a specific audience. The basketball team leans into what its Seattle fans want to see and uses that hometown spirit to drive engagement.<\/p>\n When it comes to WNBA teams on Instagram, the Washington Mystics\u2019 strategy is a slam dunk.<\/p>\n As any social media marketer knows, one of the top Instagram best practices<\/a> is to show up consistently. Not only do the Mystics post frequently on Instagram \u2014 they post 19.8x per week, to be exact \u2014 but the content they post most often is one of the most engaging post types: carousels.<\/p>\n Making a sartorial entrance into an arena or stadium has become a tradition for athletes of all sports thanks to star NBA players like Lebron James and Dwayne Wade<\/a>. Now, fans can\u2019t wait to see what outfit their favorite player shows up in on game day, and sports teams would be wise to capture these moments.<\/p>\n The Mystics took full advantage of this trend by creating a recurring series of carousels (along with a branded hashtag, #SticsFits<\/a>) to feature the players\u2019 outfits as they arrive for games. Not only is this a unique way to integrate carousels into their social strategy, but the outfit shots are a fun way to humanize their players and share a glimpse of their off-the-court personalities.<\/p>\n However, it\u2019s also worth noting that even though the team frequently posts carousels on Instagram, the Mystics see the most engagement from Reels<\/a>, as outlined in the blue box below.<\/p>\n Take this top-performing Reel, for example. The post received a 15.8% engagement rate, which is 8.5x greater than the average for Sports Teams and 11x better than the team\u2019s typical Instagram posts.<\/p>\n In the video, Mystics players are asked to predict who will be in the NBA finals. The post is timely and spirited, showing camaraderie between the two leagues.<\/p>\n The use of both carousels and Reels demonstrates how well the Mystics\u2019 social team understands what generates engagement from their Instagram followers. While it can be easy to lean into content that you know works, the Mystics prove that exploring different post types can pay off.<\/p>\n\n<\/p>\n<\/p>\nTop WNBA Team on Instagram: Washington Mystics<\/h3>\n
<\/p>\n<\/p>\n<\/p>\n
\n ![\"Phoenix](\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2022\/09\/WNBA-Phoenix-Mercury-tweet-700x1015.png\")
<\/p>\n![\"WNBA](\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2022\/09\/WNBA-Phoenix-Twitter-700x415.png\")
<\/p>\n![\"Rival](\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2022\/09\/WNBA-Twitter-hashtags-markup-700x689.png\")
<\/p>\n![\"An](\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2022\/09\/WNBA-Aces-top-posts-FB-700x221.png\")
<\/p>\n![\"WNBA](\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2022\/09\/WNBA-Aces-FB-700x476.png\")
<\/p>\n