In the first round of our special edition webinar series, we welcomed the social media marketing teams from The University of Iowa and Utah State University.<\/b><\/p>\n
We were thrilled to hear from our guests at The University of Iowa: Michael Benning<\/a>, Director of Digital Marketing, and Social Media Manager Alex Bush,<\/a> about how they’ve been topping the charts for the fourth year in a row in our Higher Education Social Media Engagement Report<\/a>.<\/p>\n From Utah State University, we had the absolute pleasure to chat with Social Media Director Matt Gerrish<\/a>, who has been overseeing the program for more than four years and has been driving killer engagement rates on social media with a small but mighty fan-following.<\/p>\n Our conversation kicked off with all three of our guests attributing their overall success to a strong emphasis on creating audience-focused content. Matt shared his 90\/10 approach to content creation where he believes that 90% of social content should provide value to the audience and only 10% of the content should consist of asking something from your followers, like entering a contest.<\/p>\n Watch the video for some expert-level Higher Ed social media tips.<\/p>\n