In our second and final round of the Higher Ed Social Media webinar series, we welcomed the social media marketing teams from Georgia Tech and Ohio University.<\/p>\n
We hosted Director, Media Relations & Social Media Steven Norris<\/a> and Assistant Director of Social Media and Thought Leadership Brice Zimmerman<\/a> from Georgia Tech to talk through the university\u2019s success on social, including how they shape their content with a keen focus on storytelling and how they build a strategic community of alumni, current students and parents by engaging in two-way conversations on social.<\/p>\n We also sat down with Social Media & Content Marketing Manager Eli Burris<\/a> and Senior Social Media Specialist Elise Holbrook<\/a> from Ohio University. The team shared with us how factors such as trust from their leadership, OU student content creators, and being timely on social contributed to the university\u2019s stellar engagement rates.<\/p>\n If you\u2019re looking for some expert-level Higher Ed social media strategy and execution, this is definitely a video to watch. The panel also has tips for smaller schools with a social media team of one.<\/p>\n