{"id":31009,"date":"2022-11-09T00:32:47","date_gmt":"2022-11-09T00:32:47","guid":{"rendered":"https:\/\/www.rivaliq.com\/?p=31009"},"modified":"2023-08-27T16:27:52","modified_gmt":"2023-08-27T16:27:52","slug":"top-d2-colleges-on-tiktok-2022","status":"publish","type":"post","link":"https:\/\/www.rivaliq.com\/blog\/top-d2-colleges-on-tiktok-2022\/","title":{"rendered":"5 Lessons from the Top D2 Colleges on TikTok in 2022"},"content":{"rendered":"<p>If you want to reach more students and widen the audience for your D2 college, TikTok is the place to be.<\/p>\n<p>Nearly half of <a href=\"https:\/\/www.statista.com\/statistics\/1299771\/tiktok-global-user-age-distribution\/\" target=\"_blank\" rel=\"noopener\">TikTok users are between the ages of 18-24<\/a>, which makes it the perfect place to engage with one of your school\u2019s target audiences. As more schools continue to make their way over to the platform, there\u2019s still a lot to learn about what works well on TikTok, especially when compared to other channels.<\/p>\n<p>If you\u2019re on the fence about joining the platform or still figuring out your approach, these D2 schools are proof that TikTok can play a powerful role in your school\u2019s social strategy. Let\u2019s dive into who the top-performing D2 colleges on TikTok are and what they\u2019re doing to drive views and engagement on the video platform.<\/p>\n<h2>Top 10 D2 Colleges on TikTok<\/h2>\n<p>Similar to D1 schools, D2 schools have seen success across all platforms this year, but TikTok stands out as a platform to watch for its high engagement rates and video views.<\/p>\n<p>Here are the top 10 D2 colleges on TikTok in 2022:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.uwa.edu\/\" target=\"_blank\" rel=\"noopener\">University of West Alabama<\/a><\/li>\n<li><a href=\"https:\/\/www.deltastate.edu\/\" target=\"_blank\" rel=\"noopener\">Delta State University<\/a><\/li>\n<li><a href=\"https:\/\/www.mines.edu\/\" target=\"_blank\" rel=\"noopener\">Colorado School of Mines<\/a><\/li>\n<li><a href=\"https:\/\/www.ecsu.edu\/\" target=\"_blank\" rel=\"noopener\">Elizabeth City State University<\/a><\/li>\n<li><a href=\"https:\/\/www.tamuk.edu\/\" target=\"_blank\" rel=\"noopener\">Texas A&amp;M University\u2013Kingsville<\/a><\/li>\n<li><a href=\"https:\/\/www.flagler.edu\/\" target=\"_blank\" rel=\"noopener\">Flagler College<\/a><\/li>\n<li><a href=\"https:\/\/www.ut.edu\/\" target=\"_blank\" rel=\"noopener\">The University of Tampa<\/a><\/li>\n<li><a href=\"https:\/\/www.southernct.edu\/\" target=\"_blank\" rel=\"noopener\">Southern Connecticut State University<\/a><\/li>\n<li><a href=\"https:\/\/www.gvsu.edu\/\" target=\"_blank\" rel=\"noopener\">Grand Valley State University<\/a><\/li>\n<li><a href=\"https:\/\/www.msudenver.edu\/\" target=\"_blank\" rel=\"noopener\">Metropolitan State University of Denver<\/a><\/li>\n<li><a href=\"https:\/\/www.svsu.edu\/\" target=\"_blank\" rel=\"noopener\">Saginaw Valley State University<\/a><\/li>\n<\/ul>\n<h3>What\u2019s a good engagement rate for D2 colleges on TikTok?<\/h3>\n<p>According to our latest <a href=\"\/blog\/higher-ed-social-media-engagement-report-d2-2022\/\" target=\"_blank\" rel=\"noopener\">2022 Higher Education Social Media Engagement Report: Division 2<\/a>, D2 schools on TikTok earned a median engagement rate by view of 4.36%. On TikTok, measuring engagement rate by view can provide more insight into performance than engagement rate by follower. Why? Counting the number of times a viewer liked, commented, or shared and dividing it by the overall number of views measures just how compelling your content was.<\/p>\n<p>When it comes to posting frequency, these schools posted about 0.44 videos per week.<\/p>\n<ul>\n<li><strong>Median Engagement Rate by View for D2 Colleges:\u00a0<\/strong> 4.36%<\/li>\n<li><strong>Median Posting Frequency for D2 Colleges:<\/strong> 0.44 videos per week<\/li>\n<\/ul>\n<div id=\"versus-app\" class=\"blog-inline tiktok\"><\/div>\n<script>\n  jQuery( document ).ready(function() {\n    var freeToolsHasRun = false;\n    const appToWatch = document.querySelector('#versus-app');\n\n    function callback(entries, observer) {\n      if (!freeToolsHasRun && entries[0].isIntersecting) {\n        \n        \/\/ load the free tools css\n        var ftcss = document.createElement('link');\n\n        \/\/ set the attributes for link element  \n        ftcss.rel = 'stylesheet';\n        ftcss.type = 'text\/css';\n        ftcss.href = '\/\/d19n1ren9crl9v.cloudfront.net\/stylesheets\/public-marketing-free-tool-style.css?_cb=10';\n       \n        document.head.appendChild(ftcss);\n        \n        \/\/ now load the javascript\n        var ftscript = document.createElement('script');\n        ftscript.onload = function() {\n\n          \/\/do stuff with the script\n          RivalIQMarketing.apps.Versus.start({\n            subheadText: 'Compare your TikTok performance with a competitor now.',\n            disableSampleDisplay: true,\n            focusInputOnLoad:false,\n            channel: 'tiktok'\n          });\n        };\n        ftscript.src = \"\/\/d19n1ren9crl9v.cloudfront.net\/js\/bundle-free-tool.js?_cb=10\";\n        document.head.appendChild(ftscript);\n        freeToolsHasRun = true;\n      }\n    }\n    \/\/ Instancing a new IntersectionObserver\n    const observer = new IntersectionObserver(callback);\n    \/\/ Adding a target to be observed\n    observer.observe(appToWatch); \n  });\n\n<\/script>\n\n\n<h2>A+ Examples from the Top D2 Colleges on TikTok<\/h2>\n<h3>University of West Alabama: Flipping the script<\/h3>\n<p>With an average engagement rate by view of 13.54%, the University of West Alabama is the D2 school to watch on TikTok. The college is active on the platform and consistently posts about once per week. And it\u2019s clear that the school\u2019s social team is tuned into the latest TikTok trends as many of their videos use a trending sound.<\/p>\n<p>One of the school\u2019s top-performing videos generated over one million views and received an engagement rate by view of 15.1%.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"border-no-caption aligncenter wp-image-31010 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2022\/11\/D2-College-TikTok-University-of-West-Alabama-markup-700x404.png\" alt=\"With an engagement rate by view of 15.1%, this video from the University of West Alabama demonstrates why it's one of the top D2 colleges on TikTok.\" width=\"700\" height=\"404\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2022\/11\/D2-College-TikTok-University-of-West-Alabama-markup-350x202@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2022\/11\/D2-College-TikTok-University-of-West-Alabama-markup-300x173.png 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2022\/11\/D2-College-TikTok-University-of-West-Alabama-markup-1024x591.png 1024w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2022\/11\/D2-College-TikTok-University-of-West-Alabama-markup-1536x886.png 1536w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2022\/11\/D2-College-TikTok-University-of-West-Alabama-markup-100x58.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2022\/11\/D2-College-TikTok-University-of-West-Alabama-markup-350x202.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2022\/11\/D2-College-TikTok-University-of-West-Alabama-markup-1170x675.png 1170w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2022\/11\/D2-College-TikTok-University-of-West-Alabama-markup.png 1616w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2022\/11\/D2-College-TikTok-University-of-West-Alabama-markup-700x404@2x.png 1400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>The video uses a trending sound and format that essentially shows two people getting to experience each other\u2019s day. In the case of this video, the school\u2019s president joins a student-athlete for a workout, followed by the student participating in the president\u2019s board meeting.<\/p>\n<p>The school shared several videos using this trending sound, and what\u2019s notable is that all of them feature the school\u2019s president. When many colleges on TikTok naturally feature students, the president is an unlikely character to see \u2014 which could be what grabs viewers\u2019 attention. Plus, by featuring the president in informal scenarios, the videos make him more relatable and share a different perspective on various campus activities or places.<\/p>\n<p>It\u2019s common to use students as the face of a school\u2019s TikTok content, but if you\u2019re looking for a different approach, take note of how <a href=\"https:\/\/www.tiktok.com\/@univwestalabama\" target=\"_blank\" rel=\"noopener\">The University of West Alabama<\/a> is flipping the script with its main characters and subject matter.<\/p>\n<h3>The University of Tampa: Interactive and student-centered<\/h3>\n<p>The University of Tampa is another standout D2 college that\u2019s active and engaged on TikTok. The university shows up on the platform about 3x more than the average D2 school, posting about 1.69 times per week. And when they do post a video, it generates an average engagement rate by view of 7.56%.<\/p>\n<p>One scroll through <a href=\"https:\/\/www.tiktok.com\/@uoftampa\" target=\"_blank\" rel=\"noopener\">The University of Tampa\u2019s TikTok<\/a> and it\u2019s clear that the school\u2019s videos are interactive and student-centered. Most of the videos feature members of their social media team interviewing students, giving tours, or participating in activities around campus. It\u2019s safe to assume the goal of these videos is two-fold: give prospective students a glimpse at a day in the life of a University of Tampa student and remind current students of all that the school has to offer.<\/p>\n<p>The video below received an engagement rate by view of 6.84% and is a great example of how interactive the D2 college is on TikTok.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"border-no-caption aligncenter wp-image-31011 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2022\/11\/D2-College-TikTok-University-of-Tampa-markup-700x403.png\" alt=\"The University of Tampa shares student-centered videos to promote its D2 college on TikTok.\" width=\"700\" height=\"403\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2022\/11\/D2-College-TikTok-University-of-Tampa-markup-350x201@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2022\/11\/D2-College-TikTok-University-of-Tampa-markup-300x173.png 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2022\/11\/D2-College-TikTok-University-of-Tampa-markup-1024x589.png 1024w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2022\/11\/D2-College-TikTok-University-of-Tampa-markup-1536x884.png 1536w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2022\/11\/D2-College-TikTok-University-of-Tampa-markup-100x58.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2022\/11\/D2-College-TikTok-University-of-Tampa-markup-350x201.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2022\/11\/D2-College-TikTok-University-of-Tampa-markup-1170x674.png 1170w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2022\/11\/D2-College-TikTok-University-of-Tampa-markup.png 1612w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2022\/11\/D2-College-TikTok-University-of-Tampa-markup-700x403@2x.png 1400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>The video was created as a reply to a comment on a previous video where a user asked, \u201cwhat is one thing you can\u2019t live without in the dorms?\u201d As a response, this video features students around campus answering the question.<\/p>\n<p>The University of Tampa makes the case for not only listening to what your followers want to know more about but engaging them directly by using the reply feature on TikTok. The school is also good about involving students in the content creation process which can help increase interest and reach around campus.<\/p>\n<p><b>Pro tip:<\/b> If you\u2019re running low on TikTok content ideas, check out the comments on your previous videos to see what types of questions come up often so you can answer them in future videos.<\/p>\n<h3>Metropolitan State University of Denver: Off-campus content<\/h3>\n<p>With an average engagement rate by view of 8.82%, <a href=\"https:\/\/www.tiktok.com\/@msudenver\" target=\"_blank\" rel=\"noopener\">Metropolitan State University of Denver<\/a> is another top-performing D2 college on TikTok. The Denver school posts about 1.34 videos per week, which is higher than the median posting frequency for D2 schools.<\/p>\n<p>When you\u2019re located in the heart of a big city like MSU Denver, there are countless content opportunities just a few steps away from campus. And the D2 college took advantage of that in its top-performing TikTok video that highlighted spooky spots to check out in Denver. The video clearly resonated as it generated an engagement rate by view of 9.14%.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"border-no-caption aligncenter wp-image-31012 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2022\/11\/D2-College-TikTok-MSU-Denver-markup-700x403.png\" alt=\"A TikTok video from Metropolitan State University of Denver that uses TikTok's green screen feature to share off-campus spots to visit.\" width=\"700\" height=\"403\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2022\/11\/D2-College-TikTok-MSU-Denver-markup-350x201@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2022\/11\/D2-College-TikTok-MSU-Denver-markup-300x173.png 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2022\/11\/D2-College-TikTok-MSU-Denver-markup-1024x589.png 1024w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2022\/11\/D2-College-TikTok-MSU-Denver-markup-1536x884.png 1536w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2022\/11\/D2-College-TikTok-MSU-Denver-markup-100x58.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2022\/11\/D2-College-TikTok-MSU-Denver-markup-350x201.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2022\/11\/D2-College-TikTok-MSU-Denver-markup-1170x674.png 1170w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2022\/11\/D2-College-TikTok-MSU-Denver-markup.png 1612w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2022\/11\/D2-College-TikTok-MSU-Denver-markup-700x403@2x.png 1400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>It makes sense to take your content beyond campus and feature the city that your school calls home. Not only can these types of videos provide helpful or interesting content for students, but they can also reach non-students who live in the city or are interested in visiting \u2014 especially if you use the right hashtags.<\/p>\n<p>Your school doesn\u2019t have to be in a major or well-known city for you to use this strategy. In fact, if your D2 college is located in a small town, there are even more opportunities to share fun facts, traditions, or unique landmarks that both students and non-students alike would find interesting.<\/p>\n\n<div class=\"blog-inline-cta-image light\" >\n  <img src=\/wp-content\/uploads\/2020\/03\/why-benchmark-woman-jumping.png>\n  <div class=\"cta-wrapper\"> <p>\n   Start analyzing your school\u2019s TikTok with a free Rival IQ trial.  <\/p><a class=\"x-btn ss-light x-btn-global\" target=\"_blank\" href=\/signup\/ style=\"\">Get my free trial <\/a><\/div>\n<\/div>\n\n\n<h3>Colorado School of Mines: Snackable sports clips<\/h3>\n<p>Another D2 school out of Colorado is making a strong case for having an active TikTok, and that\u2019s the Colorado School of Mines. The college earned an average engagement rate by view of 11.9% and posts about 1.3 videos per week.<\/p>\n<p>The school\u2019s top-performing video earned them a whopping 21.4% engagement rate by view, the highest of all the D2 schools on TikTok that we analyzed.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"border-no-caption aligncenter wp-image-31013 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2022\/11\/D2-College-TikTok-Colorado-School-of-Mines-markup-700x403.png\" alt=\"Colorado School of Mines is one of the top D2 colleges on TikTok thanks to engaging sports videos like this football highlight.\" width=\"700\" height=\"403\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2022\/11\/D2-College-TikTok-Colorado-School-of-Mines-markup-350x202@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2022\/11\/D2-College-TikTok-Colorado-School-of-Mines-markup-300x173.png 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2022\/11\/D2-College-TikTok-Colorado-School-of-Mines-markup-1024x590.png 1024w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2022\/11\/D2-College-TikTok-Colorado-School-of-Mines-markup-1536x885.png 1536w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2022\/11\/D2-College-TikTok-Colorado-School-of-Mines-markup-100x58.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2022\/11\/D2-College-TikTok-Colorado-School-of-Mines-markup-350x202.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2022\/11\/D2-College-TikTok-Colorado-School-of-Mines-markup-1170x674.png 1170w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2022\/11\/D2-College-TikTok-Colorado-School-of-Mines-markup.png 1614w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2022\/11\/D2-College-TikTok-Colorado-School-of-Mines-markup-700x403@2x.png 1400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>It doesn\u2019t come as a surprise that this video of a football game highlight earned so much engagement for the school. Though the D2 college is focused on science and engineering, the Mines\u2019 top-performing TikTok videos feature some sort of athletic activity, from football to climbing to skiing. Their top videos combined earned 40x more engagement than the rest of the videos they shared during the reporting period, as outlined in the blue box below.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"border-no-caption aligncenter wp-image-31014 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2022\/11\/D2-College-TikTok-Colorado-School-of-Mines-Top-Posts-markup-700x219.png\" alt=\"The top-performing TikTok videos from D2 college Colorado School of Mines feature sports activities.\" width=\"700\" height=\"219\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2022\/11\/D2-College-TikTok-Colorado-School-of-Mines-Top-Posts-markup-350x110@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2022\/11\/D2-College-TikTok-Colorado-School-of-Mines-Top-Posts-markup-300x94.png 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2022\/11\/D2-College-TikTok-Colorado-School-of-Mines-Top-Posts-markup-1024x321.png 1024w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2022\/11\/D2-College-TikTok-Colorado-School-of-Mines-Top-Posts-markup-1536x481.png 1536w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2022\/11\/D2-College-TikTok-Colorado-School-of-Mines-Top-Posts-markup.png 2048w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2022\/11\/D2-College-TikTok-Colorado-School-of-Mines-Top-Posts-markup-100x31.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2022\/11\/D2-College-TikTok-Colorado-School-of-Mines-Top-Posts-markup-350x110.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2022\/11\/D2-College-TikTok-Colorado-School-of-Mines-Top-Posts-markup-1170x367.png 1170w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2022\/11\/D2-College-TikTok-Colorado-School-of-Mines-Top-Posts-markup-700x219@2x.png 1400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>Located near the Rocky Mountains, <a href=\"https:\/\/www.tiktok.com\/@coloradoschoolofmines\" target=\"_blank\" rel=\"noopener\">Colorado School of Mines<\/a> is clearly a school that takes pride in its active lifestyle and the variety of outdoor activities available to students \u2014 and they aren\u2019t afraid to show that off on TikTok. Not to mention, most of their top videos are under 10 seconds which goes to show that you don\u2019t always need to put a ton of time and resources into TikTok content creation to capture views and engagement from your audience.<\/p>\n<p>The takeaway? Give the people what they want. Sports tend to be a big draw for many colleges, and if this is the case for your D2 school, then lean into that. Capture game highlights or amazing plays, add a trending sound to it, and you\u2019ve got yourself a TikTok video with likely traction.<\/p>\n<h3>Saginaw Valley State University: Consistency is key<\/h3>\n<p>Curious <a href=\"\/blog\/how-often-to-post-social-media\/\" target=\"_blank\" rel=\"noopener\">how often you should post<\/a> on a platform like TikTok? Well, if you want to see what success looks like from a school that posts frequently, take note of <a href=\"https:\/\/www.tiktok.com\/@svsucardinals\" target=\"_blank\" rel=\"noopener\">Saginaw Valley State University on TikTok<\/a>. The school\u2019s posting frequency is much higher than the average D2 school on TikTok at 2.32 videos per week.<\/p>\n<p>While the school landed at the bottom of our top 10 rankings, some of their most engaging videos are much higher than the average. Take the video below, for example. It generated an engagement rate by view 3.62x higher than the 4.36% median.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"border-no-caption aligncenter wp-image-31015 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2022\/11\/D2-College-Saginaw-Valley-State-University-markup-700x404.png\" alt=\"Saginaw Valley State University posts consistently on TikTok and takes advantage of engaging hashtags.\" width=\"700\" height=\"404\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2022\/11\/D2-College-Saginaw-Valley-State-University-markup-350x202@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2022\/11\/D2-College-Saginaw-Valley-State-University-markup-300x173.png 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2022\/11\/D2-College-Saginaw-Valley-State-University-markup-1024x592.png 1024w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2022\/11\/D2-College-Saginaw-Valley-State-University-markup-1536x887.png 1536w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2022\/11\/D2-College-Saginaw-Valley-State-University-markup-100x58.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2022\/11\/D2-College-Saginaw-Valley-State-University-markup-350x202.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2022\/11\/D2-College-Saginaw-Valley-State-University-markup-1170x676.png 1170w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2022\/11\/D2-College-Saginaw-Valley-State-University-markup.png 1610w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2022\/11\/D2-College-Saginaw-Valley-State-University-markup-700x404@2x.png 1400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>Saginaw Valley also found success by consistently using hashtags. The school used hashtags in 96.7% of their videos, with hashtags like <a href=\"https:\/\/www.tiktok.com\/tag\/streetinterview\" target=\"_blank\" rel=\"noopener\">#streetinterview<\/a> and <a href=\"https:\/\/www.tiktok.com\/tag\/greenscreen\" target=\"_blank\" rel=\"noopener\">#greenscreen<\/a> making an appearance in their most engaging posts. These two hashtags in particular are broadly used outside of the college TikTok realm, which proves that aiming your reach beyond your school\u2019s audience is worth experimenting with if you want to boost engagement.<\/p>\n<p>That\u2019s not to say that the university wasn\u2019t also tapped into popular conversations and topics among D2 colleges on TikTok. According to our hashtag analysis tool, Saginaw Valley used all of the commonly used hashtags that other schools used, including the highly engaging <a href=\"https:\/\/www.tiktok.com\/tag\/collegelife\" target=\"_blank\" rel=\"noopener\">#collegelife<\/a> which has over 11 billion views on TikTok.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"border-no-caption aligncenter wp-image-31016 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2022\/11\/D2-College-TikTok-Popular-Hashtags-700x685.png\" alt=\"The most used hashtags by D2 colleges on TikTok include the highly engaging hashtag college life.\" width=\"700\" height=\"685\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2022\/11\/D2-College-TikTok-Popular-Hashtags-350x343@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2022\/11\/D2-College-TikTok-Popular-Hashtags-300x294.png 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2022\/11\/D2-College-TikTok-Popular-Hashtags-1024x1003.png 1024w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2022\/11\/D2-College-TikTok-Popular-Hashtags-100x98.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2022\/11\/D2-College-TikTok-Popular-Hashtags-350x343.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2022\/11\/D2-College-TikTok-Popular-Hashtags.png 1062w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<h2>Wrapping it Up<\/h2>\n<p>It\u2019s clear from these examples that D2 colleges are killing it on TikTok. Experimentation is the name of the game on a platform that\u2019s still relatively new, and these schools aren\u2019t afraid to test the waters with trending sounds, popular hashtags, and creative content ideas.<\/p>\n<p>Whether you\u2019re new to TikTok or still trying to find your footing, take note of what these top-performing schools are doing right and see how you could weave it into your strategy. Is there a trending sound that your followers are engaging with? Find a way to connect it to your school or to students. Do you have a fun mascot or outgoing president who\u2019s open to making content? Make them the main character of your page. Just want to make content that resonates with college students everywhere? Don\u2019t forget to use the hashtag #collegelife.<\/p>\n<p>No matter which strategies you test out, always be sure to measure the results to gain deeper insight into what\u2019s working and what\u2019s not so you can boost your D2 college\u2019s presence on TikTok.<\/p>\n<div style=\"background:#E4F3FA; padding: 20px;margin-bottom: 20px;font-style:italic;\"><strong>\n Our latest report is now available: \n<\/strong> Get the most recent version of the <a href=\"\/blog\/higher-ed-social-media-engagement-report\/\" target=\"_blank\" rel=\"noopener\">Higher Education Social Media Engagement Report<\/a> to discover new strategies for boosting your TikTok engagement.<\/div>\n\n\n","protected":false},"excerpt":{"rendered":"<p>If you want to reach more students and widen the audience for your D2 college, TikTok is the place to be. Nearly half of TikTok users are between the ages of 18-24, which makes it the perfect place to engage with one of your school\u2019s target audiences. As more schools &#8230;<\/p>\n","protected":false},"author":83,"featured_media":31018,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[18,22,24],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v22.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Lessons from the Top D2 Colleges on TikTok in 2022 | Rival IQ<\/title>\n<meta name=\"description\" content=\"Curious how your school can grow its presence on TikTok? 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