{"id":31244,"date":"2022-12-02T11:16:54","date_gmt":"2022-12-02T11:16:54","guid":{"rendered":"https:\/\/www.rivaliq.com\/?p=31244"},"modified":"2022-12-03T07:45:45","modified_gmt":"2022-12-03T07:45:45","slug":"top-linkedin-metrics","status":"publish","type":"post","link":"https:\/\/www.rivaliq.com\/blog\/top-linkedin-metrics\/","title":{"rendered":"Top 11 LinkedIn Metrics You Should Know"},"content":{"rendered":"

With over 800 million active users worldwide, LinkedIn is the go-to social platform for professional networking. The channel has a plethora of marketing tools for businesses to leverage, as well as boundless content marketing opportunities to show off all your company has to offer.<\/p>\n

But, how do you know if your LinkedIn marketing efforts are working?<\/p>\n

To determine whether you’re meeting your objectives, it\u2019s essential to monitor your LinkedIn performance. This means looking at the data and tracking key metrics in order to quantify your LinkedIn efforts and discover insights that can help you boost your ROI and reach your goals.<\/p>\n

While there are plenty of ways to track and measure your LinkedIn Page analytics, here are the top 11 key metrics all marketers should know inside and out.<\/p>\n

Types of LinkedIn Page Analytics<\/h2>\n

Before we jump into the good stuff\/most important metrics\/whatever, it\u2019s important to know that there are four main types of analytics that you can access as an admin of your LinkedIn Page. These can be seen by entering the Analytics tab at the top of your Page in admin view.<\/p>\n

\"The<\/p>\n

Visitors<\/h3>\n

The Visitors analytics tab presents information about the LinkedIn members that visit your Page but aren\u2019t following you. This includes how frequently those members are visiting your Page and the demographics of the visitors.<\/p>\n

Check out these analytics when you want to understand who your visitors are and whether you\u2019re reaching your ideal audience.<\/p>\n

Followers<\/h3>\n

Followers are those who have expressed explicit interest in your Page by going the extra step to follow your content.<\/p>\n

As you build a dedicated following on LinkedIn, you\u2019ll want to keep track of that growth, as well as understand who your followers are so that you can better engage with them. The Followers analytics page will give you those insights.<\/p>\n

Updates<\/h3>\n

Your Updates analytics focus on the performance of the content that you share with your followers and visitors.<\/p>\n

This is where you\u2019ll go to observe whether your status updates, articles, videos, and more are resonating with your audience. Stats like impressions, views, and engagements will be found here.<\/p>\n

Competitor<\/h3>\n

The Competitor analytics page lets you compare your performance against companies on LinkedIn that you identify as competitors.<\/p>\n

You can easily see how your own brand stacks up in terms of followers or engagements with the organized rankings presented to you by LinkedIn.<\/p>\n

Top 11 LinkedIn Metrics To Know<\/h2>\n

1. Visitor Metric: Page Views<\/b><\/h3>\n

Visitor Page views<\/b> refer to the total number of times your Page has been viewed by non-followers. You can filter this metric by a particular time range, as well as by specific Page sections.<\/p>\n

This metric is essential for understanding what kind of LinkedIn activity drives interested members to view your Company Page.<\/p>\n

Observed a spike in visitors on the same day that you shared a new blog post? That could be a good sign that your audience enjoys that kind of content. Not noticing any growth in Page views after the launch of an ad? Time to take a look at the campaign to figure out what\u2019s going on.<\/p>\n

You can also check out the trends in views over a longer period of time, like the data shown below. Identifying the time periods that enjoyed a high amount of views and understanding the corresponding campaigns at the time can help you optimize your strategy for the future.<\/p>\n

\"Within<\/p>\n

By keeping an eye on Page views, you\u2019ll have your finger on the pulse of when and why your Page is gaining or losing attention.<\/p>\n\n

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\n Ready to start analyzing your LinkedIn metrics? <\/p>

Try Rival IQ for free!<\/a><\/div>\n<\/div>\n\n\n

2. Visitor Metric: Unique Visitors<\/b><\/h3>\n

Unlike Page views which count all<\/i> views by visitors, unique visitors <\/b>only reports on the individual members that have visited your Page. In other words, if one non-follower visited your Company Page 20 times, that activity would be reported as one unique visitor and 20 Page views.<\/p>\n

This metric gives you an idea of how many members are interested in your company. With the number of unique visitors presented along particular time frames, you can also observe patterns in the level of interest and note the strategies that tend to draw more unique visitors.<\/p>\n

For instance, in the case below, you\u2019d want to dig deeper into what caused the spike in unique visitors on October 12th and consider whether it\u2019s something you can reincorporate into your future efforts.<\/p>\n

\"The<\/p>\n

Additionally, unique visitors is an important metric to track if you want to know how to convert a visitor into a follower. Compare your unique visitors to follower growth to better understand when and why a casual visitor would take the leap to follow your Page.<\/p>\n

3. Visitor Metric: Demographics<\/b><\/h3>\n

Your visitor demographics <\/b>paint a colorful picture of who your audience is. The metric breaks down who has visited your profile based on the following characteristics:<\/p>\n