Let\u2019s take a look at the top health food brands on Facebook to see what they\u2019re doing to engage with their audiences and make a name for themselves in the food and beverage industry.<\/p>\n
Top 10 Health Food Brands on Facebook<\/h2>\n
According to our latest social media report<\/a>, health food brands earned a median engagement rate of 0.04%<\/strong> and posted about twice a week this year. Though these engagement and activity stats<\/a> fall below the median rates across other channels like Instagram and TikTok, Facebook remains an important platform for food brands to connect with their audiences.<\/p>\n Of the 100 health food brands we analyzed, these 10 companies stood out on Facebook for their impressive engagement rates and active posting frequency.<\/p>\n Let\u2019s take a look at a few examples from some of these top-performing brands to see what\u2019s working well in the healthy food space on Facebook.<\/p>\n While Top Seedz<\/a> may have a smaller audience on Facebook compared with the other health food brands we analyzed, their followers are highly engaged. The brand generates an average engagement rate by follower of 1.79% which is 44 times greater than the median engagement rate for health food brands on Facebook this year. Top Seedz is also active on the platform, posting twice as much as the average health food brand on Facebook at about four times per week.<\/p>\n The Buffalo-based cracker company isn\u2019t shy about showing its followers what it takes to run a small business. Top Seedz regularly shares company updates on its Facebook page and makes it a point to highlight the people, milestones, and processes behind it all. The brand\u2019s most engaging posts earned eight times more engagement than the rest of its Facebook posts, as outlined below.<\/p>\n The brand\u2019s top-performing post by engagement rate is a great example of how engaged its audience is when it comes to supporting the small business. The post \u2014 which includes an exciting product announcement *and* a video of a local news feature it secured \u2014 received a whopping engagement rate of 20.6% and an engagement rate lift that\u2019s 130 times greater than the average engagement rate of similar posts from other health food brands.<\/p>\n In the post, Top Seedz shares a local news feature on its brand as a way to announce that it secured a spot in the coveted cracker aisle of all Wegmans stores. The announcement clearly excited people, resulting in numerous comments and shares that boosted the brand\u2019s engagement.<\/p>\n By sharing the local news feature along with the announcement, Top Seedz also used this opportunity to remind people that they\u2019re a small, local business \u2014 and everyone loves to support small<\/a>. No matter the size of your health food brand, inviting your audience to celebrate your wins with you is never a bad idea.<\/p>\n Another health food brand that stands out on Facebook is good culture<\/a>. The dairy brand generates an engagement rate of 1.41% which is about 35 times better than the average health food brand on Facebook. While the brand could stand to post a little more often, good culture is still as active as its fellow health food brands, posting about two times per week.<\/p>\n Healthy food can sometimes get a bad rap for not looking as appetizing or drool-worthy as its indulgent food counterparts. But good culture is challenging that theory by sharing plenty of sweet and savory recipe ideas that feature its high-quality dairy products on its Facebook page. Not only are these images a good way to show off its product as the star ingredient, but it\u2019s a strategy that works well for the brand\u2019s performance on Facebook. good culture\u2019s top-performing Facebook posts earned the brand six times more engagement than its other posts, as shown below.<\/p>\n What\u2019s most interesting about good culture\u2019s highly-engaging recipe posts is that many of them are user-generated content (UGC). The brand features recipes that its customers have created and shares the enticing images with its own audience on Facebook.<\/p>\n And it\u2019s clearly working for them. The user-generated recipe post below received a 5.07% engagement rate which is 126 times higher than the median engagement rate on Facebook for health food brands on Facebook this year.<\/p>\n Not only is UGC a great way to source content and save time on the content creation process, but it also helps build strong social proof around your brand \u2014 which is especially important if you\u2019re introducing a new type of product to the market like many health food brands are.<\/p>\n good culture also has the right idea when it comes to sharing recipes. Who can ignore a tasty-looking food pic? Not only do these posts draw people in, but recipes are educational and give consumers a better idea of how to incorporate your products into their cooking.<\/p>\n\n \n See the full Health Food brand rankings. <\/p>Download the report <\/a><\/div>\n<\/div>\n\n\n If you\u2019re looking for another top-performing health food brand on Facebook, look no further than Siete Family Foods<\/a>. The Austin-based brand posts twice as much as most health food brands on Facebook and generated an engagement rate that\u2019s about seven times better than other health food brands on the channel.<\/p>\n Siete offers a range of Mexican-American products that are gluten-free, dairy-free, or vegan and uses Facebook to share product-related news \u2014 a strategy the brand sees great success with. In fact, the brand\u2019s top-performing posts are all product announcements, and these posts earned the brand eight times more engagement than the rest of its Facebook posts, as outlined below.<\/p>\n According to our research, posts about new products and releases generated a 20% engagement rate lift for health food brands<\/a> across Facebook, Instagram, and Twitter this year.<\/p>\n Siete\u2019s most engaging Facebook post received a 3.53% engagement rate by follower, which is 88 times higher than the median Facebook engagement rate for health food brands this year. The Facebook post was an exciting announcement that one of its many popular products can now be found at Sam\u2019s Club.<\/p>\n Not only does the post generate buzz around a product announcement, but Siete also layered another effective trend into the post: UGC. The brand used a photo that a customer snapped in-store to share the news, and made the post actionable by sharing a link to the Siete Store Locator page on its website.<\/p>\n Siete\u2019s high-performing Facebook post proves that simple yet effective content can have a major impact on engagement, especially when you have news or helpful information to share.<\/p>\n Real Good Foods<\/a> is a standout performer on Facebook for its posting frequency alone. The brand posts about 15 times per week, which is seven times more than most health food brands on Facebook. The success of the brand\u2019s activity can be seen in its engagement rate of 0.24% which is six times greater than the median health food brand on Facebook.<\/p>\n One of the chicken company\u2019s most engaging Facebook posts this year was a giveaway (no surprise here if you\u2019ve been keeping up with our social media reports<\/a>!). The contest below received a 2.03% engagement rate by follower, which is 50 times greater than the median engagement rate on Facebook for health food brands this year. Plus, the nearly 3,000 comments from eager fans hoping to win the prize helped the brand get an engagement rate lift that\u2019s almost 13 times better than the rest of its Facebook posts.<\/p>\n Giveaways continue to be a smart way to generate engagement across most channels, and they don\u2019t seem to be losing any steam as we head into a new year. Contests that encourage followers to like, comment, and share are not only a proven method to boost Facebook engagement<\/a> and follower count, but they can be a good way to create buzz around a new product. For health food brands, product announcements already generate extra engagement compared to other types of posts, so when the announcement is paired with a giveaway? That\u2019s a recipe for success.<\/p>\n\n
5 Engaging Examples From Top Health Food Brands on Facebook<\/h2>\n
Top Seedz: Small Business Wins<\/h3>\n
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<\/p>\ngood culture: Recipes and UGC<\/h3>\n
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\n Siete Family Foods: Product Announcements<\/h3>\n
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<\/p>\nReal Good Foods: Tried and True Giveaway<\/h3>\n
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<\/p>\nBeyond Meat: Link Sharing<\/h3>\n
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