These days, it\u2019s hard to talk about marketing without mentioning influencers.<\/p>\n
You\u2019ve probably seen headlines covering the latest moves made by mega-influencers like the Kardashians or outlining the latest brand-influencer deal to make waves across social media. As a marketer, you know on a basic level that working with influencers is highly important in today\u2019s environment\u00a0 \u2014 but what exactly is <\/i>influencer marketing?<\/p>\n
Put simply, influencer marketing is when brands promote through product placement or endorsements from an influencer \u2014 that is, someone with a dedicated social following.<\/p>\n