{"id":32882,"date":"2023-06-20T11:38:35","date_gmt":"2023-06-20T11:38:35","guid":{"rendered":"https:\/\/www.rivaliq.com\/?p=32882"},"modified":"2024-01-19T18:45:58","modified_gmt":"2024-01-19T18:45:58","slug":"social-listening-rival-iq","status":"publish","type":"post","link":"https:\/\/www.rivaliq.com\/blog\/social-listening-rival-iq\/","title":{"rendered":"Announcing Social Listening in Rival IQ"},"content":{"rendered":"

It\u2019s here! Social Listening has arrived in Rival IQ, and we couldn\u2019t be more thrilled to roll out the red carpet for this exciting new suite of listening features.<\/p>\n

Measure anything and everything from sentiment to post volume to the number of authors posting about brands that matter most to you in conversations across the web. We\u2019re combing sources like Reddit, Quora, Twitter, news sites, and so much more to ensure you have the freshest data about who\u2019s talking about your brand (or your competitors). That\u2019s right, we\u2019re rolling out a totally new set of features all built on Quid<\/a>\u2019s expansive social listening platform for the ultimate in social listening capabilities.<\/p>\n

If you\u2019re a die-hard analytics junkie but haven\u2019t set foot in the land of listening just yet, you might be wondering what listening can do that owned analytics can\u2019t. We\u2019ve got you! Social listening casts an even wider net online to help you catch conversations that are happening about your brand in a ton of different places, from the front page of Reddit to an offhand comment on a blog you\u2019ve never heard of.<\/p>\n

Pairing these perceptions around the web with your existing social media analytics<\/a> will give you the fullest picture of your brand\u2019s health online to help you make better decisions from branding to product lines and everything in between.<\/p>\n

And we wouldn\u2019t be Rival IQ without a competitive lens, which is why Social Listening in Rival IQ makes it just as easy to keep an ear to the ground about conversations about your competitors as it is to monitor your own brand perceptions.<\/p>\n

Let\u2019s jump into this dynamic new set of social listening features!<\/p>\n

\n Dive deeper into Social Listening: \n<\/strong>Tune in to the walkthrough webinar<\/a> of all the new Social Listening features with our Product Manager Denna Bettini.<\/div>\n\n\n

Understand perceptions of your brand with oodles of data sources<\/h2>\n

Analyze and review data from millions of domains alongside your social media analytics in Rival IQ to help teams without a dedicated data expert keep a finger on the pulse of online brand health.<\/p>\n

Insights in a single click<\/h3>\n

Start listening to conversations about your brand or industry directly within your Rival IQ landscape in Instant Search. We\u2019ve got tons of AI-generated queries for you to use right out of the box based on searches we think might be relevant for you, like searches about REI and Patagonia in this outdoor retailer-focused landscape below.<\/p>\n

\"Social<\/p>\n

Looking for a little more customization and control? Use our intuitive query builder to see brand sentiment and conversation highlights, so you can get the info you want without spending hours building a topic.<\/p>\n

\"AI-powered<\/p>\n

Here you can see our AI-generated query, powered by ChatGPT, for conversations about REI. Easily fine-tune or narrow your results by adding more primary terms or words to include or exclude, or scroll down a little further in our query builder to narrow your sources or omit things like coupons and autoposts.<\/p>\n

Once you\u2019ve got your query just the way you want it, pop into your Instant Search results page for oodles of interactive analytics about your term. See your high-level stats in the At a Glance section for info on the number of posts about your search term, the potential impressions across tons of sources around the web, the number of authors posting about your brand, and your net sentiment, which describes how positively or negatively people are talking about your brand. Don\u2019t miss those blue sparklines to show how things are fluctuating in each of these key areas.<\/p>\n

\"At<\/p>\n

Ready to really dig into your stats? All of our analytics are interactive, meaning you can click on a popular term, sentiment driver, author, domain or other category to see the related posts.<\/p>\n

\"Positive\/negative<\/p>\n

We know Rival IQ users are analytics nerds, which is why we\u2019ve included effortless visuals you can easily drop into a big presentation or high-level client email. Try including a time series of volume of conversations about your brand or a word cloud with positive and negative attributes like the one above highlighting top trending products for REI as well as sentiments like \u201cgreat deal\u201d and \u201cREI co-op cool haul.\u201d<\/p>\n

\"Jeni's<\/p>\n

Let\u2019s take the spike in conversations relating to Jeni\u2019s Ice Cream on June 10th. As we can see in the correlated green graph, it didn\u2019t have a huge impact on the brand\u2019s net sentiment, but posts about the brand more than tripled.<\/p>\n

\"Preview<\/p>\n

When we dig in further, we can see that this jump in posts about Jeni\u2019s had nothing to do with the brand\u2019s own posting. Rather, the spike was correlated to Hollywood film director James Gunn posting a love letter on Twitter to one of the brand\u2019s flavors, which spurred ice cream and comic book geeks around the world into conversation. Jeni\u2019s might\u2019ve missed this spike in posts about the brand if they were looking only at direct responses to their owned social, which is why social listening and social analytics are such a potent combo when used together.<\/p>\n\n

\n \n

\n Start listening with a free Rival IQ trial. <\/p>Get my free trial <\/a><\/div>\n<\/div>\n\n\n

Best-in-class sentiment and sentiment driver analysis<\/h3>\n

Analyze millions of posts with the help of natural language processing (NLP) to understand how consumers feel about your brand and the specific conversational themes that contribute to that sentiment, so you can identify brand strengths and weaknesses. We partnered with our pals at Quid<\/a> for full access to their top-of-the-line NLP and analytics in every inch of Social Listening by Rival IQ.<\/p>\n

Want to automatically pull out behaviors and emotions your brand is generating with customers online? Pop into the Sentiment Drivers by Type panel, which will help you visualize conversations about your brand online. Let\u2019s look at how customers and feeling about health food fave Dave\u2019s Killer Bread, for example.<\/p>\n

\"A<\/p>\n

We bet you can guess green means good and bigger fonts mean more mentions. Words like \u201clove,\u201d \u201cawesome,\u201d \u201cdelicious\u201d and \u201cprefer\u201d all point to a bread brand that\u2019s seriously resonating with customers. The social media team at Dave\u2019s might want to keep an eye on posts about the brand\u2019s offerings being \u201cdepressing\u201d or \u201cnot perfect,\u201d though. Don\u2019t miss clicking into one of the highlighted sentiments for post-level information about related conversations, making it easy to see exactly who\u2019s talking about Dave\u2019s being less than perfect.<\/p>\n

You can easily toggle this word cloud into a table to see exactly how many posts there are relating to these emotions from across the web, or you can quickly toggle between attributes (words, phrases, and emojis), behavior, and emotion for a full picture of the sentiment drivers impacting your brand online.<\/p>\n

\"Net<\/p>\n

We track net sentiment day by day so you can easily spot trends over time. In the example above, sparkling water brand Spindrift had some seriously positive conversations happening about their brand online, but took a little dip in early May.<\/p>\n

Now, let\u2019s dig into sentiment analysis a little more.<\/p>\n

\"A<\/p>\n

We don\u2019t want to brag (much), but here\u2019s a tidy example of how NLP can go beyond the sentiment of the post to drill into feelings specifically about your brand. In this Reddit post, a Redditor is talking a little smack about a competing brand of sparkling water, which might make it seem like the net sentiment of the post should be negative. But wait\u2013we\u2019re assessing sentiment based on the primary search term, which in this case is \u201cSpindrift,\u201d so we\u2019re able to see that this post actually has a positive sentiment towards the brand because of the last sentence about Spindrift\u2019s stronger flavor.<\/p>\n

Comprehensive metrics to help you keep your finger on the pulse of your online brand health<\/h3>\n

Gearheads, this one\u2019s for you: let\u2019s walk you through tons of new metrics available in Social Listening.<\/p>\n

Post volume<\/h4>\n

Use post volume (grouped here by day) to easily identify upticks in conversation about your search term. Hover over a given day to drill into the conversations that took place during that spike.<\/p>\n

\"A<\/p>\n

Popular Terms<\/h4>\n

Now that you have a handle on your post volume, pop into the Popular Terms table to see words and phrases that are most popular in posts about your brand.<\/p>\n

\"A<\/p>\n

No surprise that frequent posters about beloved Blue Bell Ice Cream<\/a> are all about sharing their favorite flavors and combos like a Dr. Pepper float. This Popular Term word cloud (which is also available as a list) also makes it easy to see that fans love the brand for its Texas roots, which might be good info for the brand as they plan its next marketing push. Just like in the Sentiment Driver word cloud above, you can click on any of these terms to see posts relating to them for a deeper understanding of these conversations.<\/p>\n

Sources and Domains<\/h4>\n

Analyzing your sentiment and key terms in conversations about your brands is important, but so is understanding where these conversations are happening across the web.<\/p>\n

\"Sources<\/p>\n

Analyze your top sources at a glance to see where people are talking about your brand or query the most. Sources aggregate websites into high-level categories like \u201cnews\u201d and \u201cblogs.\u201d In this example, Twitter is alive and well for Blue Bell Ice Cream and is definitely a place the brand should be paying attention to in efforts to connect with customers.<\/p>\n

We\u2019re retrieving data from millions of websites, and categorized the sources into the most frequently requested source types:<\/p>\n