{"id":33259,"date":"2023-08-07T22:45:33","date_gmt":"2023-08-07T22:45:33","guid":{"rendered":"https:\/\/www.rivaliq.com\/?p=33259"},"modified":"2023-08-07T22:45:33","modified_gmt":"2023-08-07T22:45:33","slug":"how-to-use-instagram-ads-and-track-your-ad-performance","status":"publish","type":"post","link":"https:\/\/www.rivaliq.com\/blog\/how-to-use-instagram-ads-and-track-your-ad-performance\/","title":{"rendered":"How to Use Instagram Ads and Track Your Ad Performance"},"content":{"rendered":"

It\u2019s a pay-to-play world, and social media marketers are tasked with navigating it. While Instagram is a valuable channel for building brand awareness, interacting with customers, and creating a community, brands are seeing less organic engagement on Instagram this year<\/a>.<\/p>\n

This is why Instagram ads are important to mix into your brand\u2019s social strategy. Instagram ads help break through the algorithm, increase your reach, and amplify the organic content you worked so hard to create.<\/p>\n

Whether you\u2019re new to running Instagram ads or just need a refresher, let\u2019s go over when to use Instagram ads, the different types of Instagram ad formats, and how to run your ads and track their performance.<\/p>\n

What are Instagram Ads and When Should You Use Them?<\/h2>\n

Instagram ads are a form of paid content used to expand your reach, increase engagement, sell more products, and convert users into customers.<\/p>\n

If you haven\u2019t experimented with paid social before, you may be wondering: Are Instagram ads worth it? The answer is yes, when done right.<\/p>\n

To succeed with Instagram ads, you first need to have your target audience set up so your ads can reach the right people. You also need to have strong messaging and visuals that capture your audience\u2019s attention and speak to the action you want them to take, whether that\u2019s to learn more about your brand or shop a new collection of products.<\/p>\n

When to Use Instagram Ads<\/h3>\n

The best way to use Instagram Ads is to reach potential customers who don\u2019t already follow you and wouldn\u2019t organically see your content.<\/p>\n

To get the most out of your ads, each one needs a goal. What do you want users to do after they see your ad? Follow you? Visit your website? Sign up for an account? Whatever action you want them to take, Instagram probably has a CTA button for it.<\/p>\n

Here are the CTAs you can include on your Instagram ads:<\/p>\n