{"id":33359,"date":"2023-08-21T19:36:27","date_gmt":"2023-08-21T19:36:27","guid":{"rendered":"https:\/\/www.rivaliq.com\/?p=33359"},"modified":"2023-09-06T01:29:57","modified_gmt":"2023-09-06T01:29:57","slug":"top-nonprofits-tiktok","status":"publish","type":"post","link":"https:\/\/www.rivaliq.com\/blog\/top-nonprofits-tiktok\/","title":{"rendered":"Top Nonprofits on TikTok and What You Can Learn from Them"},"content":{"rendered":"

Nonprofits and TikTok are a perfect match. Nonprofit organizations work hard to make a positive impact, support their communities, and advocate for their mission while Gen Z \u2014 the biggest audience on TikTok \u2014 is known to use social media as a platform for activism<\/a>.<\/p>\n

There are hundreds of nonprofits on TikTok that have found success in raising awareness for their cause and generating community engagement. And we analyzed those organizations in our first-ever benchmark report for nonprofits<\/a> to identify the strategies that the top NGOs are using to find success on the platform.<\/p>\n

If your nonprofit isn\u2019t on TikTok yet \u2014 or maybe you are, but your content hasn\u2019t quite taken off \u2014 then take inspiration from what some of the top-performing nonprofits on TikTok are doing right on the social channel.<\/p>\n

Top Nonprofits on TikTok<\/h2>\n

Nonprofits on TikTok are following similar best practices that most industries have found success with: tapping into trending sounds, having fun, and creating casual, less-produced videos. When it comes to engagement, nonprofits earned a median engagement rate by view of 4.37%, which is a little lower than the all-industry average of 5.69% from our 2023 Social Media Industry Benchmark Report<\/a>.<\/p>\n

Nonprofits also posted a little less often than other industries on TikTok<\/a>. The average number of videos published each week was 0.5, which equals about twice a month. Most of the top-performing nonprofits posted more often than the average, suggesting there\u2019s room to increase engagement if you have the time and resources to get more active on the social media platform.<\/p>\n

With these benchmark stats in mind, these are the top nonprofits on TikTok. All of these nonprofits earned an above-average engagement rate on TikTok<\/a>.<\/p>\n

    \n
  1. Amnesty International<\/a><\/li>\n
  2. Natural Resources Defense Council<\/a><\/li>\n
  3. Innocence Project<\/a><\/li>\n
  4. Joffrey Ballet<\/a><\/li>\n
  5. ACLU<\/a><\/li>\n
  6. Bat Conservation International<\/a><\/li>\n
  7. American Red Cross<\/a><\/li>\n
  8. National Down Syndrome Society<\/a><\/li>\n
  9. Institute for Justice<\/a><\/li>\n
  10. represent.us<\/a><\/li>\n
  11. College Board<\/a><\/li>\n<\/ol>\n\n
    \n \n

    \n See the full rankings for nonprofits on social. <\/p>Download the report <\/a><\/div>\n<\/div>\n\n\n

    5 Strategies From the Top Nonprofits on TikTok<\/h2>\n

    If you\u2019re looking for TikTok inspiration for your nonprofit, let\u2019s take a look at some of the winning strategies that the top-performing nonprofits on TikTok use to increase views, generate engagement, and raise awareness for their organizations.<\/p>\n

    1. Mix high-low content: National Resources Defense Council<\/h3>\n

    One of the top-performing nonprofits on TikTok is the National Resources Defense Council<\/a>, or NRDC. With around 54K followers, NRDC has a smaller audience compared with the other top nonprofits on TikTok. However, the organization earned the top spot when it comes to engagement rate by view. NRDC had a median engagement rate by view of 28.7%, which is over six times greater than the average rate for nonprofits.<\/p>\n

    NRDC is an environmental nonprofit that works to fight climate change, protect wildlife, and advocate for public health and equality. To communicate this message, the nonprofit primarily shares short explainer videos that shed light on current events, environmental terms, and different community organizations around the world. While these topics are certainly not causes to be taken lightly, the nonprofit has carved out a space on TikTok to share information in a digestible and informative way.<\/p>\n

    \"The<\/p>\n

    The video below follows a similar approach by using a trending sound to address a serious topic. This video was the top-performing post out of all the top nonprofits on TikTok for the time period we analyzed. The video generated a 32.7% engagement rate by view, which is over seven times better than the median rate for nonprofits on TikTok.<\/p>\n

    \"The<\/p>\n

    The nonprofit used the momentum from this video to continue campaigning for the same cause. As we can see below, NRDC shared an update about their campaign about a week after the meme video, and this one generated an engagement rate by view of 31.1%. It also received over one million views, which is almost twice as many views as the trendy video.<\/p>\n

    \"Another<\/p>\n

    What\u2019s interesting about these two videos is that they experimented with different approaches to address the same topic \u2014 the first being a funnier take and the second making a serious statement. NRDC makes the case for maintaining a strong point of view and leveraging TikTok trends when it\u2019s relevant.<\/p>\n

    To make this work for your nonprofit, experiment with a mix of funny, low-lift content and more produced videos to see what lands with your audience. Funny and entertaining always performs well on TikTok<\/a>, so if it makes sense to, use a trending sound every once in a while to draw more people in.<\/p>\n

    2. Tap into TikTok trends and communities: Bat Conservation International<\/h3>\n

    Welcome to #BatTok. Countless internet micro communities originate on TikTok, and Bat Conservation International<\/a> has tapped into one of them. BCI uses TikTok to tap into the very niche, yet engaged community that is #BatTok (the hashtag<\/a> currently has over 22 million views) to share information about its efforts.<\/p>\n

    The bat conservancy nonprofit includes hashtags like #BatTok and #fyp in nearly all of its videos, which can be one of the reasons it\u2019s finding success on TikTok when it comes to engagement. Even with a smaller audience than most of the nonprofits we analyzed, BCI has a higher-than-average engagement rate, both by follower and by view. The nonprofit has a median engagement rate by view of 16.1%, which is over three times better than the average nonprofit on TikTok.<\/p>\n

    One of the nonprofit\u2019s top-performing videos generated an engagement rate by view of 21.2% which is almost five times greater than the average rate for nonprofits on TikTok. This video also earned an engagement rate lift that was almost 80 times higher than the average for similar videos from the nonprofit.<\/p>\n

    \"Bat<\/p>\n

    The short video featured a clip of a bat with trending audio in the background that perfectly synced up with the bat\u2019s movements. It was a low-effort video with high impact, which is one of the best strategies to use on TikTok \u2014 and one that BCI leans into for most of its videos.<\/p>\n

    The takeaway? If you think your nonprofit\u2019s mission is too niche to resonate with a broad audience on TikTok, think again. There\u2019s a community for every interest on the platform. And if there\u2019s not, you can always spark interest by creating buzz around the topic yourself. The key is to stay on top of trending sounds and hashtags so you can create reactive content and widen your reach on the platform.<\/p>\n

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