{"id":33619,"date":"2023-09-26T19:41:12","date_gmt":"2023-09-26T19:41:12","guid":{"rendered":"https:\/\/www.rivaliq.com\/?p=33619"},"modified":"2023-09-29T21:04:36","modified_gmt":"2023-09-29T21:04:36","slug":"top-healthy-food-brands-social-media","status":"publish","type":"post","link":"https:\/\/www.rivaliq.com\/blog\/top-healthy-food-brands-social-media\/","title":{"rendered":"Top 100 Healthy Food Brands on Social Media"},"content":{"rendered":"<p>We\u2019re stoked to release our 2023 Top 100 Healthy Food Brands on Social Media report!<\/p>\n<p>We ranked our faves alongside tons of case studies and trends from the healthy food brands that earned the highest engagement rates and totals across all four major channels this year. Grab your favorite healthy snacks and tuck in for a report bursting with info on what the top healthy food brands are up to on Instagram, TikTok, Facebook, and Twitter.<\/p>\n<p>Let\u2019s get eating\u2013er, reading!<\/p>\n\n<div class=\"blog-inline-cta-image light\" >\n  <img src=\/wp-content\/uploads\/2023\/09\/health-foodsbook-cover-2023-700x421.png>\n  <div class=\"cta-wrapper\"> <p>\n   Spoilers! See the full Healthy Food brand rankings.  <\/p><a class=\"x-btn ss-light x-btn-global\" target=\"_blank\" href=\/resources\/top-100-healthy-food-brands-on-social-media-report-download-2023 style=\"\">Grab your report here <\/a><\/div>\n<\/div>\n\n\n<p><!-- begin toc nav --><\/p>\n<style>\nbody{overflow:unset;}<\/style>\n<div class=\"nav-toc\">\n<h6>CONTENTS<\/h6>\n<ul>\n<li><a class=\"nav-toc__link\" href=\"#title-overall-rankings\"><i class=\"x-icon--circle-o\" aria-hidden=\"true\" data-x-icon-s=\"\uf0a9\"><\/i>Overall Rankings<\/a><\/li>\n<li><a class=\"nav-toc__link\" href=\"#title-instagram-rankings\"><i class=\"x-icon--circle-o\" aria-hidden=\"true\" data-x-icon-s=\"\uf0a9\"><\/i>Instagram Rankings<\/a><\/li>\n<li><a class=\"nav-toc__link\" href=\"#title-tiktok-rankings\"><i class=\"x-icon--circle-o\" aria-hidden=\"true\" data-x-icon-s=\"\uf0a9\"><\/i>TikTok Rankings<\/a><\/li>\n<li><a class=\"nav-toc__link\" href=\"#title-facebook-rankings\"><i class=\"x-icon--circle-o\" aria-hidden=\"true\" data-x-icon-s=\"\uf0a9\"><\/i>Facebook Rankings<\/a><\/li>\n<li><a class=\"nav-toc__link\" href=\"#title-twitter-rankings\"><i class=\"x-icon--circle-o\" aria-hidden=\"true\" data-x-icon-s=\"\uf0a9\"><\/i>Twitter Rankings<\/a><\/li>\n<li><a class=\"nav-toc__link\" href=\"#title-live-benchmarks\"><i class=\"x-icon--circle-o\" aria-hidden=\"true\" data-x-icon-s=\"\uf0a9\"><\/i>Live Benchmarks<\/a><\/li>\n<li><a class=\"nav-toc__link\" href=\"#title-methodology\"><i class=\"x-icon--circle-o\" aria-hidden=\"true\" data-x-icon-s=\"\uf0a9\"><\/i>Methodology<\/a><\/li>\n<\/ul>\n<\/div>\n<p><!-- end toc nav --><\/p>\n<h2 id=\"title-overall-rankings\">Top Overall Healthy Food Brands on Social Media<\/h2>\n<p>No surprises here with <a href=\"https:\/\/jenis.com\/\" target=\"_blank\" rel=\"noopener\">Jeni\u2019s Splendid Ice Creams<\/a> taking the gold again! Fans of our previous reports will also recognize brands like <a href=\"https:\/\/drinkolipop.com\/\" target=\"_blank\" rel=\"noopener\">OLIPOP<\/a>, <a href=\"https:\/\/drinkspindrift.com\/\" target=\"_blank\" rel=\"noopener\">Spindrift<\/a>, <a href=\"https:\/\/www.beyondmeat.com\/\" target=\"_blank\" rel=\"noopener\">Beyond Meat<\/a>, <a href=\"https:\/\/sietefoods.com\/\" target=\"_blank\" rel=\"noopener\">Siete Family Foods<\/a>, and <a href=\"https:\/\/kodiakcakes.com\/\" target=\"_blank\" rel=\"noopener\">Kodiak Cakes<\/a> in our overall top 10. We\u2019re excited to welcome newcomers <a href=\"https:\/\/gtslivingfoods.com\/\" target=\"_blank\" rel=\"noopener\">GT\u2019s Living Foods<\/a>, <a href=\"https:\/\/vitalfarms.com\/\" target=\"_blank\" rel=\"noopener\">Vital Farms<\/a>, <a href=\"https:\/\/unrealsnacks.com\/\" target=\"_blank\" rel=\"noopener\">Unreal<\/a>, <a href=\"https:\/\/www.questnutrition.com\/\" target=\"_blank\" rel=\"noopener\">Quest Nutrition<\/a>, and <a href=\"https:\/\/goodculture.com\/\" target=\"_blank\" rel=\"noopener\">good culture<\/a> this year to our top 10 as well.<\/p>\n<table class=\"tg-data\">\n<tbody>\n<tr>\n<th class=\"tg-lqy6\" width=\"20%\">Overall Rank<\/th>\n<th class=\"tg-0lax\" width=\"40%\">Healthy Food Brands<\/th>\n<th class=\"tg-lqy6\"><i style=\"color: #507da2;\" data-x-icon-b=\"\uf16d\"><\/i> Rank<\/th>\n<th class=\"tg-lqy6\"><i style=\"color: #69c9d0;\" data-x-icon-b=\"\ue07b\"><\/i> Rank<\/th>\n<th class=\"tg-lqy6\"><i style=\"color: #274b82;\" data-x-icon-b=\"\uf39e\"><\/i> Rank<\/th>\n<th class=\"tg-lqy6\"><i style=\"color: #62c2f5;\" data-x-icon-b=\"\uf099\"><\/i> Rank<\/th>\n<\/tr>\n<tr>\n<td class=\"tg-p5oz\"><strong>1<\/strong><\/td>\n<td class=\"tg-buh4\">Jeni&#8217;s Splendid Ice Creams<\/td>\n<td class=\"tg-p5oz\">3<\/td>\n<td class=\"tg-p5oz\">8<\/td>\n<td class=\"tg-p5oz\">5<\/td>\n<td class=\"tg-p5oz\">8<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-lqy6\"><strong>2<\/strong><\/td>\n<td class=\"tg-0lax\">OLIPOP<\/td>\n<td class=\"tg-lqy6\">4<\/td>\n<td class=\"tg-lqy6\">17<\/td>\n<td class=\"tg-lqy6\">19<\/td>\n<td class=\"tg-lqy6\">1<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-p5oz\"><strong>3<\/strong><\/td>\n<td class=\"tg-buh4\">Spindrift<\/td>\n<td class=\"tg-p5oz\">5<\/td>\n<td class=\"tg-p5oz\">4<\/td>\n<td class=\"tg-p5oz\">20<\/td>\n<td class=\"tg-p5oz\">16<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-lqy6\"><strong>4<\/strong><\/td>\n<td class=\"tg-0lax\">Beyond Meat<\/td>\n<td class=\"tg-lqy6\">11<\/td>\n<td class=\"tg-lqy6\">35<\/td>\n<td class=\"tg-lqy6\">1<\/td>\n<td class=\"tg-lqy6\">3<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-p5oz\"><strong>5<\/strong><\/td>\n<td class=\"tg-buh4\">GT&#8217;s Living Foods<\/td>\n<td class=\"tg-p5oz\">10<\/td>\n<td class=\"tg-p5oz\">28<\/td>\n<td class=\"tg-p5oz\">16<\/td>\n<td class=\"tg-p5oz\">11<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-lqy6\"><strong>6<\/strong><\/td>\n<td class=\"tg-0lax\">Siete Family Foods<\/td>\n<td class=\"tg-lqy6\">22<\/td>\n<td class=\"tg-lqy6\">38<\/td>\n<td class=\"tg-lqy6\">4<\/td>\n<td class=\"tg-lqy6\">15<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-p5oz\"><strong>7<\/strong><\/td>\n<td class=\"tg-buh4\">Kodiak Cakes<\/td>\n<td class=\"tg-p5oz\">18<\/td>\n<td class=\"tg-p5oz\">25<\/td>\n<td class=\"tg-p5oz\">47<\/td>\n<td class=\"tg-p5oz\">7<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-lqy6\"><strong>8<\/strong><\/td>\n<td class=\"tg-0lax\">Vital Farms<\/td>\n<td class=\"tg-lqy6\">14<\/td>\n<td class=\"tg-lqy6\">45<\/td>\n<td class=\"tg-lqy6\">12<\/td>\n<td class=\"tg-lqy6\">38<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-p5oz\"><strong>9<\/strong><\/td>\n<td class=\"tg-buh4\">Unreal<\/td>\n<td class=\"tg-p5oz\">27<\/td>\n<td class=\"tg-p5oz\">3<\/td>\n<td class=\"tg-p5oz\">21<\/td>\n<td class=\"tg-p5oz\">91<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-lqy6\"><strong>10<\/strong><\/td>\n<td class=\"tg-0lax\">good culture<\/td>\n<td class=\"tg-lqy6\">13<\/td>\n<td class=\"tg-lqy6\">31<\/td>\n<td class=\"tg-lqy6\">55<\/td>\n<td class=\"tg-lqy6\">31<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-p5oz\"><strong>10<\/strong><\/td>\n<td class=\"tg-buh4\">Quest Nutrition<\/td>\n<td class=\"tg-p5oz\">41<\/td>\n<td class=\"tg-p5oz\">15<\/td>\n<td class=\"tg-p5oz\">39<\/td>\n<td class=\"tg-p5oz\">23<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>2023 marks our second year of measuring healthy food brands based on their performance on all four major channels: Instagram, Facebook, Twitter, and TikTok. Of course, as brands invest more time in their TikTok videos, many more are pulling back on their Twitter game. Time will tell in terms of long-term efforts for healthy food brands on social, but for now we celebrate those who are killing it across all four channels we studied.<\/p>\n<h3>Top healthy food brand: Jeni\u2019s Splendid Ice Creams<\/h3>\n<p>Jeni\u2019s Splendid Ice Creams dominated again on social this year, earning top ten finishes on all four channels for the overall gold. Fans ate up collabs and new products this year like Jeni\u2019s Lonely Ghost or Ted Lasso limited edition flavors and the launch of the Bombastix Sundae Cone. Followers also loved posts that took them behind the scenes for an inside look at their favorite ice cream brand.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"border-no-caption aligncenter wp-image-33679 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-18-at-6.00.27-PM-700x483.png\" alt=\"Facebook photo from Jeni's Splended Ice Creams about their Ted Lasso collab is a good example of strong healthy food brands on social media\" width=\"700\" height=\"483\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-18-at-6.00.27-PM-350x241@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-18-at-6.00.27-PM-300x207.png 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-18-at-6.00.27-PM-1024x706.png 1024w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-18-at-6.00.27-PM-1536x1059.png 1536w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-18-at-6.00.27-PM-100x69.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-18-at-6.00.27-PM-350x241.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-18-at-6.00.27-PM-1170x807.png 1170w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-18-at-6.00.27-PM.png 1760w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-18-at-6.00.27-PM-700x483@2x.png 1400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>Many of Jeni\u2019s top-ranking posts were all about their epic collab with Apple TV just in time for the third season of popular soccer-themed show Ted Lasso. This Facebook post about the release rocked a 0.79% engagement rate, which is a whopping 39.5x increase over the healthy food brand median of 0.02%. The brand went all in on the collab, with posts teasing the flavor flooding their channels for weeks ahead of the launch.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"border-no-caption aligncenter wp-image-33680 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-18-at-6.00.04-PM-700x418.png\" alt=\"TikTok video from Jeni's featuring their staff in a Wes Anderson-like movie is an example of strong healthy food brands on social media\" width=\"700\" height=\"418\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-18-at-6.00.04-PM-350x209@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-18-at-6.00.04-PM-300x179.png 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-18-at-6.00.04-PM-1024x611.png 1024w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-18-at-6.00.04-PM-1536x917.png 1536w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-18-at-6.00.04-PM-100x60.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-18-at-6.00.04-PM-350x209.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-18-at-6.00.04-PM-1170x699.png 1170w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-18-at-6.00.04-PM.png 1762w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-18-at-6.00.04-PM-700x418@2x.png 1400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>It\u2019s hard to succeed on social media if you\u2019re not paying attention to content trends, and the success of this TikTok video shot in the style of twee director Wes Anderson really drives that point home. The video rocked an 9.5% engagement rate by view by being silly, irreverent, stylized, and more than a little of the moment. Planning content around what your brand is up to is an important part of using social media to increase brand awareness, but being reactive to trends like this is an equally vital part of staying relevant on social in 2023.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"border-no-caption aligncenter wp-image-33681 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-18-at-5.59.36-PM-700x505.png\" alt=\"Twitter photo featuring Jeni's collab with Pop Tarts is a strong example of healthy food brands on social media\" width=\"700\" height=\"505\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-18-at-5.59.36-PM-350x252@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-18-at-5.59.36-PM-300x216.png 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-18-at-5.59.36-PM-1024x739.png 1024w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-18-at-5.59.36-PM-1536x1108.png 1536w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-18-at-5.59.36-PM-100x72.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-18-at-5.59.36-PM-350x252.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-18-at-5.59.36-PM-1170x844.png 1170w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-18-at-5.59.36-PM.png 1758w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-18-at-5.59.36-PM-700x505@2x.png 1400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>Fans ate up Jeni\u2019s colorful and creative collabs, like this tweet announcing the brand\u2019s partnership with cult favorite Brown Sugar Cinnamon Pop-Tarts. The tweet earned a 0.49% engagement rate by follower and more than 74K estimated impressions thanks to a promise of deliciousness to come alongside a heavy dose of nostalgia. Brokering relevant partnerships that amplify your brand\u2019s reach can help your healthy food brand soar on social by introducing your offerings to a totally new audience of like-minded shoppers.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"border-no-caption aligncenter wp-image-33682 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-18-at-5.59.06-PM-700x533.png\" alt=\"Instagram photo from Jeni's featuring their Lonely Ghost collab flavor is a great example of healthy food brands on social media\" width=\"700\" height=\"533\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-18-at-5.59.06-PM-350x266@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-18-at-5.59.06-PM-300x228.png 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-18-at-5.59.06-PM-1024x780.png 1024w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-18-at-5.59.06-PM-1536x1170.png 1536w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-18-at-5.59.06-PM-100x76.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-18-at-5.59.06-PM-350x266.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-18-at-5.59.06-PM-1170x891.png 1170w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-18-at-5.59.06-PM.png 1752w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-18-at-5.59.06-PM-700x533@2x.png 1400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>Speaking of collabs, Jeni\u2019s wasn\u2019t afraid to partner with non-food brands and influencers, like this limited-edition flavor with lifestyle brand Lonely Ghost. Jeni\u2019s took the collab way beyond the scoop shop, with merch and in-person events to add even more to the hype. The photo post earned an 8.91% engagement rate by follower on Instagram, which is more than 37x the engagement rate for the median healthy food brand on Instagram. Fans jumped into the comments to express their excitement and to ask for more deets, which is always a strong sign of engagement for any healthy food brand.<\/p>\n<h3>Top Trend 1: Collabs<\/h3>\n<p>Everybody loves when two of their favorite brands or flavors come together, which is why creative collabs continued to trend for healthy food brands on social media this year. From influencers to limited-edition product releases, healthy food brand fans ate up fun partnerships and smashed like buttons everywhere in support of their faves coming together.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"border-no-caption aligncenter wp-image-33674 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-19-at-5.25.39-PM-700x715.png\" alt=\"Instagram Reel from RIND Snacks featuring a giveaway collab is a strong example of healthy food brands on social media\" width=\"700\" height=\"715\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-19-at-5.25.39-PM-350x357@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-19-at-5.25.39-PM-294x300.png 294w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-19-at-5.25.39-PM-1003x1024.png 1003w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-19-at-5.25.39-PM-100x102.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-19-at-5.25.39-PM-350x357.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-19-at-5.25.39-PM-1170x1195.png 1170w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-19-at-5.25.39-PM.png 1406w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-19-at-5.25.39-PM-700x715@2x.png 1400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p><a href=\"https:\/\/www.rindsnacks.com\/\" target=\"_blank\" rel=\"noopener\">RIND Snacks<\/a> ranked 12th overall thanks in part to successfully teaming up with brands like Sweet Nothings. This Reel announcing their partnership on a limited-edition flavor of their popular Nut Butter Bites earned a 2.28% engagement rate on Instagram and 42.5K estimated impressions. Combining the collab with one of our other healthy food trend callouts, contests and giveaways, helped make this Reel extra sweet for RIND Snacks fans.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"border-no-caption aligncenter wp-image-33673 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-19-at-5.28.01-PM-700x518.png\" alt=\"Facebook photo from Health-Ade's collab with Madhappy performed well for healthy food brands on social media this year\" width=\"700\" height=\"518\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-19-at-5.28.01-PM-350x259@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-19-at-5.28.01-PM-300x222.png 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-19-at-5.28.01-PM-1024x758.png 1024w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-19-at-5.28.01-PM-1536x1137.png 1536w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-19-at-5.28.01-PM-100x74.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-19-at-5.28.01-PM-350x259.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-19-at-5.28.01-PM-1170x866.png 1170w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-19-at-5.28.01-PM.png 1762w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-19-at-5.28.01-PM-700x518@2x.png 1400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>Collabs didn\u2019t always have to be food-themed to earn strong engagement rates for healthy food brands on social. Kombucha brand <a href=\"https:\/\/health-ade.com\/\" target=\"_blank\" rel=\"noopener\">Health-Ade<\/a> ranked 3rd on Facebook thanks to the success of posts like this one featuring their collab with lifestyle brand Madhappy focused on mental health instead of the next big kombucha flavor. The post rocked a 21% engagement rate and hundreds of thousands of estimated impressions by offering big value to followers as a result of the collab, from chances to connect with other followers to talks about mental health and beyond.<\/p>\n<h3>Top Trend 2: Recipe posts<\/h3>\n<p>Speaking of offering value to followers, many food brands were all about the recipe freebies this year on social. Sharing ideas with followers to help them solve the age-old question \u201cWhat should I make for dinner\/snack\/breakfast\/etc.?\u201d resulted in tons of engagements, and hey, if it also helps move product off the shelves and into bellies by suggesting specific healthy food brands to use, who\u2019s gonna complain about that?<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"border-no-caption aligncenter wp-image-33678 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-19-at-5.11.33-PM-700x619.png\" alt=\"Instagram Reel from Chobani featuring a no-bake cookie dough recipe performed well for healthy food brands on social media\" width=\"700\" height=\"619\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-19-at-5.11.33-PM-350x310@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-19-at-5.11.33-PM-300x265.png 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-19-at-5.11.33-PM-1024x906.png 1024w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-19-at-5.11.33-PM-100x88.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-19-at-5.11.33-PM-350x310.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-19-at-5.11.33-PM-1170x1035.png 1170w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-19-at-5.11.33-PM.png 1426w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-19-at-5.11.33-PM-700x619@2x.png 1400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>This Instagram Reel from yogurt brand <a href=\"https:\/\/www.chobani.com\/\" target=\"_blank\" rel=\"noopener\">Chobani<\/a> helped the brand rank 7th on Instagram with its delicious ideas for edible cookie dough made with its yogurt as a base. The Reel earned a 30.4% engagement rate and nearly 60K (!) engagements by offering a new spin on a popular fave for free to followers. Fans jumped into the comments to thank Chobani for the brilliant idea or to offer substitutions for various ingredients in the recipe, which helped further boost engagement by keeping the conversation going.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"border-no-caption aligncenter wp-image-33676 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-19-at-5.20.31-PM-700x915.png\" alt=\"Confetti dip recipe from Siete Family Foods performed well for healthy food brands on social media this year\" width=\"700\" height=\"915\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-19-at-5.20.31-PM-350x457@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-19-at-5.20.31-PM-230x300.png 230w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-19-at-5.20.31-PM-784x1024.png 784w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-19-at-5.20.31-PM-100x131.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-19-at-5.20.31-PM-350x457.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-19-at-5.20.31-PM-1170x1529.png 1170w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-19-at-5.20.31-PM.png 1174w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>We\u2019re not saying easy dessert ideas are the *only* recipes healthy food brands should be offering to their followers on social media, but we\u2019re also not *not* saying that. This Facebook post from 6th place overall winner <a href=\"https:\/\/sietefoods.com\/\" target=\"_blank\" rel=\"noopener\">Siete Family Foods<\/a> with a quick and tasty recipe for a confetti dip that pairs perfectly with their crunchy Mexican Shortbread cookies excited followers to the tune of a 0.46% engagement rate, which is more than 23x the median Facebook engagement rate for healthy food brands. It\u2019s not just sugar that helps recipe ideas stand out: followers also ate up easy recipes that didn\u2019t require an oven or stovetop, which isn\u2019t too surprising in our instant gratification world.<\/p>\n<h3>Top Trend 3: Contests and giveaways<\/h3>\n<p>From epic swag packages to sneak peeks at new products, healthy food brand fans were eager to drop a like or follow in exchange for a chance to win big. This tried-and-true trend seems to never go out of style for <a href=\"\/blog\/social-media-industry-benchmark-report\/\" target=\"_blank\" rel=\"noopener\">brands across a wide variety of industries<\/a>, and healthy food brands were able to make the most of contests and giveaways with an added bonus of deliciousness.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"border-no-caption aligncenter wp-image-33675 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-19-at-5.21.47-PM-700x576.png\" alt=\"Facebook video from GT's Living Foods announcing a contest winner performed well for healthy food brands on social media\" width=\"700\" height=\"576\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-19-at-5.21.47-PM-350x288@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-19-at-5.21.47-PM-300x247.png 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-19-at-5.21.47-PM-1024x843.png 1024w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-19-at-5.21.47-PM-1536x1265.png 1536w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-19-at-5.21.47-PM-100x82.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-19-at-5.21.47-PM-350x288.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-19-at-5.21.47-PM-1170x964.png 1170w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-19-at-5.21.47-PM.png 1768w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-19-at-5.21.47-PM-700x576@2x.png 1400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>Any brand can offer a giveaway, but not every brand takes the time to have its founder sit down for a Facebook video announcing the winner. Kombucha brand <a href=\"https:\/\/gtslivingfoods.com\/\" target=\"_blank\" rel=\"noopener\">GT\u2019s Living Foods<\/a> ranked 5th overall and performed well on Facebook thanks in part to giveaway posts like this one. In a world of famous founders increasingly serving as the face for the brands, GT Dave\u2019s regular presence on GT\u2019s social channels goes a long way towards personalizing the brand. And if he has the excuse of giving away a prize package while he does it, all the better for GT\u2019s social engagement.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"border-no-caption aligncenter wp-image-33677 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-19-at-5.12.39-PM-700x537.png\" alt=\"Photo tweet from Caulipower announcing a giveaway performed well for healthy food brands on social media this year\" width=\"700\" height=\"537\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-19-at-5.12.39-PM-350x268@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-19-at-5.12.39-PM-300x230.png 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-19-at-5.12.39-PM-1024x785.png 1024w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-19-at-5.12.39-PM-1536x1177.png 1536w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-19-at-5.12.39-PM-100x77.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-19-at-5.12.39-PM-350x268.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-19-at-5.12.39-PM-1170x897.png 1170w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-19-at-5.12.39-PM.png 1764w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-19-at-5.12.39-PM-700x537@2x.png 1400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>This contest tweet from <a href=\"https:\/\/eatcaulipower.com\/en\/\" target=\"_blank\" rel=\"noopener\">Caulipower<\/a> reminds us that giveaways don\u2019t always have to have enormous prize packages attached to find purchase. Caulipower ranked 6th on Twitter thanks in part to the success of tweets like this one, which rocked a 26.9% engagement rate by follower and earned oodles of engagements from followers who entered the contest. People love free stuff, so pulling together whatever you can around your brand\u2019s offices can help your brand earn killer engagement rates, even if it\u2019s just an oven mitt and a few coupons.<\/p>\n\n<div class=\"blog-inline-cta-image light\" >\n  <img src=\/wp-content\/uploads\/2023\/09\/health-foodsbook-cover-2023-700x421.png>\n  <div class=\"cta-wrapper\"> <p>\n   Explore campaigns from top Healthy Food Brands.  <\/p><a class=\"x-btn ss-light x-btn-global\" target=\"_blank\" href=\/resources\/top-100-healthy-food-brands-on-social-media-report-download-2023 style=\"\">Download for free <\/a><\/div>\n<\/div>\n\n\n<h2 id=\"title-instagram-rankings\">Top Healthy Food Brands on Instagram<\/h2>\n<p>Healthy food brands earned a 0.24% engagement rate on Instagram this year, which is about 33% lower than last year\u2019s Instagram engagement rate for this industry. Brands are posting less on Instagram this year at just 2.6 posts per week, down from 3.4 posts per week last year.<\/p>\n<table class=\"tg-data\">\n<tbody>\n<tr>\n<th class=\"tg-lqy6\">Rank<\/th>\n<th class=\"tg-0lax\">Healthy Food Brands<\/th>\n<th class=\"tg-lqy6\"><i style=\"color: #507da2;\" data-x-icon-b=\"\uf16d\"><\/i> Total Engagement<\/th>\n<th class=\"tg-lqy6\" align=\"center\"><i style=\"color: #507da2;\" data-x-icon-b=\"\uf16d\"><\/i> Engagement Rate<\/th>\n<\/tr>\n<tr>\n<td class=\"tg-p5oz\"><strong>1<\/strong><\/td>\n<td class=\"tg-buh4\">Birch Benders<\/td>\n<td class=\"tg-p5oz\">794,999<\/td>\n<td class=\"tg-p5oz\">4.16%<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-lqy6\"><strong>2<\/strong><\/td>\n<td class=\"tg-0lax\">Van Leeuwen<\/td>\n<td class=\"tg-lqy6\">582,450<\/td>\n<td class=\"tg-lqy6\">2.10%<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-p5oz\"><strong>3<\/strong><\/td>\n<td class=\"tg-buh4\">Jeni&#8217;s Splendid Ice Creams<\/td>\n<td class=\"tg-p5oz\">578,525<\/td>\n<td class=\"tg-p5oz\">1.22%<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-lqy6\"><strong>4<\/strong><\/td>\n<td class=\"tg-0lax\">OLIPOP<\/td>\n<td class=\"tg-lqy6\">259,427<\/td>\n<td class=\"tg-lqy6\">1.00%<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-p5oz\"><strong>5<\/strong><\/td>\n<td class=\"tg-buh4\">Spindrift<\/td>\n<td class=\"tg-p5oz\">191,060<\/td>\n<td class=\"tg-p5oz\">0.87%<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-lqy6\"><strong>6<\/strong><\/td>\n<td class=\"tg-0lax\">Brightland<\/td>\n<td class=\"tg-lqy6\">139,962<\/td>\n<td class=\"tg-lqy6\">0.83%<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-p5oz\"><strong>7<\/strong><\/td>\n<td class=\"tg-buh4\">Chobani<\/td>\n<td class=\"tg-p5oz\">175,589<\/td>\n<td class=\"tg-p5oz\">0.76%<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-lqy6\"><strong>8<\/strong><\/td>\n<td class=\"tg-0lax\">Erewhon<\/td>\n<td class=\"tg-lqy6\">356,093<\/td>\n<td class=\"tg-lqy6\">0.51%<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-p5oz\"><strong>9<\/strong><\/td>\n<td class=\"tg-buh4\">Banza<\/td>\n<td class=\"tg-p5oz\">129,082<\/td>\n<td class=\"tg-p5oz\">0.61%<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-lqy6\"><strong>10<\/strong><\/td>\n<td class=\"tg-0lax\">GT&#8217;s Living Foods<\/td>\n<td class=\"tg-lqy6\">120,900<\/td>\n<td class=\"tg-lqy6\">0.65%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Congrats to <a href=\"https:\/\/birchbenders.com\/\" target=\"_blank\" rel=\"noopener\">Birch Benders<\/a> for grabbing the Instagram gold this year, and to <a href=\"https:\/\/vanleeuwenicecream.com\/product-category\/van-leeuwen-ice-cream\/classic-ice-cream\/\" target=\"_blank\" rel=\"noopener\">Van Leeuwen<\/a> and <a href=\"https:\/\/jenis.com\/\" target=\"_blank\" rel=\"noopener\">Jeni\u2019s Splendid Ice Creams<\/a> for earning the silver and bronze respectively. Overall top ten finishers <a href=\"https:\/\/drinkolipop.com\/\" target=\"_blank\" rel=\"noopener\">OLIPOP<\/a>, <a href=\"https:\/\/drinkspindrift.com\/\" target=\"_blank\" rel=\"noopener\">Spindrift<\/a>, and <a href=\"https:\/\/gtslivingfoods.com\/\" target=\"_blank\" rel=\"noopener\">GT\u2019s Living Foods<\/a> also performed well on Instagram, while brands like <a href=\"https:\/\/brightland.co\/\" target=\"_blank\" rel=\"noopener\">Brightland<\/a>, <a href=\"https:\/\/www.chobani.com\/\" target=\"_blank\" rel=\"noopener\">Chobani<\/a>, <a href=\"https:\/\/www.erewhonmarket.com\/\" target=\"_blank\" rel=\"noopener\">Erewhon<\/a>, and <a href=\"https:\/\/www.eatbanza.com\/\" target=\"_blank\" rel=\"noopener\">Banza<\/a> excelled on Instagram but struggled a bit on other channels for lower overall rankings.<\/p>\n<h3>Featured healthy food brand: Spindrift<\/h3>\n<p>Spindrift Sparkling Water earned a third-place overall finish for the second year in a row thanks to fun and sparkly social posts, but the healthy food brand earns an extra high-five in our book for moving up from 8th to 5th on Instagram this year.<\/p>\n<p>Spindrift rocked a 0.87% engagement rate by follower on Instagram, which is about 3.6x higher than the median healthy food brand on Instagram. Spindrift posted 3.92 posts per week on Instagram, which is about every other day. The brand also earned about 3x the engagement total of the median healthy food brand on Instagram thanks to a strong mix of giveaways, memorable April Fool\u2019s Day joke, and posts about new flavor releases and the return of old faves.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"border-no-caption aligncenter wp-image-33694 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-14-at-5.58.02-PM-1-700x564.png\" alt=\"Giveaway Reel from Spindrift featuring an upcycled mosaic performed well on healthy food brand social media \" width=\"700\" height=\"564\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-14-at-5.58.02-PM-1-350x282@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-14-at-5.58.02-PM-1-300x242.png 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-14-at-5.58.02-PM-1-1024x826.png 1024w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-14-at-5.58.02-PM-1-1536x1239.png 1536w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-14-at-5.58.02-PM-1-100x81.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-14-at-5.58.02-PM-1-350x282.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-14-at-5.58.02-PM-1-1170x943.png 1170w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-14-at-5.58.02-PM-1.png 1756w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-14-at-5.58.02-PM-1-700x564@2x.png 1400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>Spindrift wasn\u2019t afraid to get in touch with its crunchier side during Earth month with posts like this giveaway. Any healthy food brand can give away product, but the chance to win a one-of-a-kind art piece made from recycled Spindrift cans encouraged fans to jump into the comments of a seriously successful Spindrift Reel. The post rocked a 43.4% engagement rate by follower, reminding us that giveaways are always a good idea, and brands shouldn\u2019t shy away from getting creative about what they can offer fans in exchange for social engagement. Of course, investing in video content (and especially Reels) is always a strong bet for healthy food brands too.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"border-no-caption aligncenter wp-image-33693 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-14-at-5.58.53-PM-700x516.png\" alt=\"April Fools' Day Instagram photo from Spindrift performed well on healthy food brand social media this year\" width=\"700\" height=\"516\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-14-at-5.58.53-PM-350x258@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-14-at-5.58.53-PM-300x221.png 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-14-at-5.58.53-PM-1024x755.png 1024w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-14-at-5.58.53-PM-1536x1132.png 1536w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-14-at-5.58.53-PM-100x74.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-14-at-5.58.53-PM-350x258.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-14-at-5.58.53-PM-1170x862.png 1170w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-14-at-5.58.53-PM.png 1756w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-14-at-5.58.53-PM-700x516@2x.png 1400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>One of Spindrift\u2019s most engaging posts by rate across Facebook, Instagram, and Twitter this year featured the brand\u2019s adorable April Fool\u2019s Day campaign about teeny tiny cans of seltzer. Fans ate up the fun post to the tune of a 5.27% engagement rate, which is a 21x increase over the healthy foods brand Instagram median of 0.24%. Joke-y posts like this can sometimes flop, but Spindrift\u2019s success is a good reminder for healthy food brands that a little behind-the-scenes coordination and humor can go a long way on social.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"border-no-caption aligncenter wp-image-33692 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-14-at-5.59.20-PM-700x434.png\" alt=\"Instagram photo from Spindrift showing two cans held aloft performed well on healthy food brand social media this year\" width=\"700\" height=\"434\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-14-at-5.59.20-PM-350x217@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-14-at-5.59.20-PM-300x186.png 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-14-at-5.59.20-PM-1024x634.png 1024w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-14-at-5.59.20-PM-1536x951.png 1536w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-14-at-5.59.20-PM-100x62.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-14-at-5.59.20-PM-350x217.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-14-at-5.59.20-PM-1170x725.png 1170w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-14-at-5.59.20-PM.png 1760w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-14-at-5.59.20-PM-700x434@2x.png 1400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>Releasing new products is always a strong bet for healthy food brands, but the success of posts like this one from Spindrift about the return of Cranberry Raspberry and Spiced Apple Cider sparkling water is a major point in favor of bringing back old faves. Fans were stoked about these limited releases to the tune of a 3.08% engagement rate, which is a 12x increase from the industry median. With more than 5K engagements and 102K estimated impressions, it\u2019s easy to see that this post got the word out about Spindrift\u2019s commitment to fall.<\/p>\n<h2 id=\"title-tiktok-rankings\">Top Healthy Food Brands on TikTok<\/h2>\n<p>THC-based beverage company <a href=\"https:\/\/trynowadays.com\/\" target=\"_blank\" rel=\"noopener\">Nowadays<\/a> earned top marks on TikTok this year, with protein bar brand <a href=\"https:\/\/www.grenade.com\/\" target=\"_blank\" rel=\"noopener\">Grenade<\/a> and <a href=\"https:\/\/unrealsnacks.com\/\" target=\"_blank\" rel=\"noopener\">Unreal Snacks<\/a> hot on their heels in the TikTok winner\u2019s podium. Overall top 10 winners <a href=\"https:\/\/drinkspindrift.com\/\" target=\"_blank\" rel=\"noopener\">Spindrift<\/a>, <a href=\"https:\/\/drinkolipop.com\/\" target=\"_blank\" rel=\"noopener\">OLIPOP<\/a>, and <a href=\"https:\/\/jenis.com\/\" target=\"_blank\" rel=\"noopener\">Jeni\u2019s Splendid Ice Creams<\/a> also earned epic engagement on TikTok. <a href=\"https:\/\/www.kidfresh.com\/\" target=\"_blank\" rel=\"noopener\">Kidfresh<\/a>, <a href=\"https:\/\/www.erewhonmarket.com\/\" target=\"_blank\" rel=\"noopener\">Erewhon<\/a>, <a href=\"https:\/\/www.supergut.com\/\" target=\"_blank\" rel=\"noopener\">Supergut<\/a>, <a href=\"https:\/\/www.eatbanza.com\/\" target=\"_blank\" rel=\"noopener\">Banza<\/a>, and <a href=\"https:\/\/gimmeseaweed.com\/\" target=\"_blank\" rel=\"noopener\">gimMe<\/a> performed well on TikTok but didn\u2019t manage to break into the overall top 10.<\/p>\n<table class=\"tg-data\">\n<tbody>\n<tr>\n<th class=\"tg-lqy6\">Rank<\/th>\n<th class=\"tg-0lax\">Healthy Food Brands<\/th>\n<th class=\"tg-lqy6\"><i style=\"color: #69c9d0;\" data-x-icon-b=\"\ue07b\"><\/i> Total Engagement<\/th>\n<th class=\"tg-lqy6\" align=\"center\"><i style=\"color: #69c9d0;\" data-x-icon-b=\"\ue07b\"><\/i> Engagement Rate<\/th>\n<\/tr>\n<tr>\n<td class=\"tg-p5oz\"><strong>1<\/strong><\/td>\n<td class=\"tg-buh4\">Nowadays<\/td>\n<td class=\"tg-p5oz\">788,204<\/td>\n<td class=\"tg-p5oz\">10.75%<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-lqy6\"><strong>2<\/strong><\/td>\n<td class=\"tg-0lax\">Grenade<\/td>\n<td class=\"tg-lqy6\">269,206<\/td>\n<td class=\"tg-lqy6\">10.59%<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-p5oz\"><strong>3<\/strong><\/td>\n<td class=\"tg-buh4\">Unreal<\/td>\n<td class=\"tg-p5oz\">87,185<\/td>\n<td class=\"tg-p5oz\">17.28%<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-lqy6\"><strong>4<\/strong><\/td>\n<td class=\"tg-0lax\">Spindrift<\/td>\n<td class=\"tg-lqy6\">273,615<\/td>\n<td class=\"tg-lqy6\">6.77%<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-p5oz\"><strong>5<\/strong><\/td>\n<td class=\"tg-buh4\">Kidfresh<\/td>\n<td class=\"tg-p5oz\">36,064<\/td>\n<td class=\"tg-p5oz\">14.21%<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-lqy6\"><strong>6<\/strong><\/td>\n<td class=\"tg-0lax\">Erewhon<\/td>\n<td class=\"tg-lqy6\">319,893<\/td>\n<td class=\"tg-lqy6\">5.15%<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-p5oz\"><strong>7<\/strong><\/td>\n<td class=\"tg-buh4\">OLIPOP<\/td>\n<td class=\"tg-p5oz\">684,295<\/td>\n<td class=\"tg-p5oz\">4.55%<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-lqy6\"><strong>8<\/strong><\/td>\n<td class=\"tg-0lax\">Jeni&#8217;s Splendid Ice Creams<\/td>\n<td class=\"tg-lqy6\">41,808<\/td>\n<td class=\"tg-lqy6\">7.02%<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-p5oz\"><strong>9<\/strong><\/td>\n<td class=\"tg-buh4\">Supergut<\/td>\n<td class=\"tg-p5oz\">29,784<\/td>\n<td class=\"tg-p5oz\">7.21%<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-lqy6\"><strong>10<\/strong><\/td>\n<td class=\"tg-0lax\">Banza<\/td>\n<td class=\"tg-lqy6\">105,291<\/td>\n<td class=\"tg-lqy6\">4.44%<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-p5oz\"><strong>10<\/strong><\/td>\n<td class=\"tg-buh4\">gimMe Snacks<\/td>\n<td class=\"tg-p5oz\">345,394<\/td>\n<td class=\"tg-p5oz\">3.89%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Brands earned a median engagement rate by view of 3.09% on TikTok this year and posted about 1.4 videos per week. These numbers aren\u2019t too different from what healthy food brands were up to on TikTok in 2022, suggesting ongoing commitment to the newest of the big four social channels.<\/p>\n<h3>Featured healthy food brand: Unreal Snacks<\/h3>\n<p>Unreal Snacks are famous for their chocolate-covered treats made with vegan and Fair Trade ingredients, and managed to really stand out on TikTok this year on a few different fronts. The brand rocked a 17.2% engagement rate by view on TikTok, which is more than 5x the healthy food brand TikTok median. Unreal Snacks earned 87K engagements on TikTok during the time period, which is about 2x the median for their competitors. This number is remarkable because they posted 1.18 videos per week, which is actually a little lower than the industry median, meaning Unreal was pulling in nearly twice the engagement total per video of their peers.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"border-no-caption aligncenter wp-image-33687 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-15-at-4.30.02-PM-700x403.png\" alt=\"TikTok video from Unreal Snacks featuring their natural ingredients\" width=\"700\" height=\"403\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-15-at-4.30.02-PM-350x202@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-15-at-4.30.02-PM-300x173.png 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-15-at-4.30.02-PM-1024x590.png 1024w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-15-at-4.30.02-PM-1536x884.png 1536w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-15-at-4.30.02-PM-100x58.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-15-at-4.30.02-PM-350x202.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-15-at-4.30.02-PM-1170x674.png 1170w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-15-at-4.30.02-PM.png 1768w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-15-at-4.30.02-PM-700x403@2x.png 1400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>Unreal Snacks put a heavy emphasis in the captions and content of many of their TikTok videos on clean ingredients, and fans ate it up. This video featuring their chocolate-coated candy piece offering bragged about the product\u2019s ingredients and earned a 19.3% engagement rate by view as fans jumped into the comments to let the company know how much they love their offerings and commitment to clean ingredients.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"border-no-caption aligncenter wp-image-33691 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-14-at-6.07.41-PM-700x451.png\" alt=\"TikTok video from Unreal Snacks for Valentine's Day\" width=\"700\" height=\"451\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-14-at-6.07.41-PM-350x225@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-14-at-6.07.41-PM-300x193.png 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-14-at-6.07.41-PM-1024x659.png 1024w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-14-at-6.07.41-PM-1536x989.png 1536w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-14-at-6.07.41-PM-100x64.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-14-at-6.07.41-PM-350x225.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-14-at-6.07.41-PM-1170x753.png 1170w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-14-at-6.07.41-PM.png 1764w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-14-at-6.07.41-PM-700x451@2x.png 1400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>If you were on TikTok this year, you saw your fair share of videos featuring <a href=\"https:\/\/www.polygon.com\/23569348\/finn-wolfhard-snapping-video-tiktok-trend-stranger-things-meme\" target=\"_blank\" rel=\"noopener\">Stranger Things actor Finn Wolfhard<\/a> snapping his fingers to make the world a little brighter. Many brands and creators jumped on the trend for a chance to show off their products in a humorous way, and Unreal Snacks managed a 6.29% engagement rate thanks to a little help from the meme. Staying on top of trending sounds and memes is critical for any brand hoping to stay in the FYP mix on TikTok, so don\u2019t be afraid to tap the expertise of Gen Z staffers (or just spend a lot of time on TikTok).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"border-no-caption aligncenter wp-image-33686 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-15-at-4.30.28-PM-700x389.png\" alt=\"Carousel from Unreal Snacks featuring their products matched with celebrities performed well on healthy food brand social media this year\" width=\"700\" height=\"389\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-15-at-4.30.28-PM-350x194@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-15-at-4.30.28-PM-300x167.png 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-15-at-4.30.28-PM-1024x569.png 1024w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-15-at-4.30.28-PM-1536x853.png 1536w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-15-at-4.30.28-PM-100x56.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-15-at-4.30.28-PM-350x194.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-15-at-4.30.28-PM-1170x650.png 1170w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-15-at-4.30.28-PM.png 1768w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-15-at-4.30.28-PM-700x389@2x.png 1400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>This quick carousel of Unreal\u2019s products next to celebs dressed in outfits that look an awful lot like the brand\u2019s packaging cracked fans up to the tune of a 7.55% engagement rate by view. We like to remind brands that a balance of proactive and reactive content can really go a long way on social, and this simple post that was clearly an 11th-hour brainchild of an Unreal social media manager with a sense of humor backs up the point that planning is great, but so is jumping into the zeitgeist with two feet.<\/p>\n<div id=\"versus-app\" class=\"blog-inline tiktok\"><\/div>\n<script>\n  jQuery( document ).ready(function() {\n    var freeToolsHasRun = false;\n    const appToWatch = document.querySelector('#versus-app');\n\n    function callback(entries, observer) {\n      if (!freeToolsHasRun && entries[0].isIntersecting) {\n        \n        \/\/ load the free tools css\n        var ftcss = document.createElement('link');\n\n        \/\/ set the attributes for link element  \n        ftcss.rel = 'stylesheet';\n        ftcss.type = 'text\/css';\n        ftcss.href = '\/\/d19n1ren9crl9v.cloudfront.net\/stylesheets\/public-marketing-free-tool-style.css?_cb=10';\n       \n        document.head.appendChild(ftcss);\n        \n        \/\/ now load the javascript\n        var ftscript = document.createElement('script');\n        ftscript.onload = function() {\n\n          \/\/do stuff with the script\n          RivalIQMarketing.apps.Versus.start({\n            subheadText: 'Run a free TikTok social comparison report against your main competition. Go head to head.',\n            disableSampleDisplay: true,\n            focusInputOnLoad:false,\n            channel: 'tiktok'\n          });\n        };\n        ftscript.src = \"\/\/d19n1ren9crl9v.cloudfront.net\/js\/bundle-free-tool.js?_cb=10\";\n        document.head.appendChild(ftscript);\n        freeToolsHasRun = true;\n      }\n    }\n    \/\/ Instancing a new IntersectionObserver\n    const observer = new IntersectionObserver(callback);\n    \/\/ Adding a target to be observed\n    observer.observe(appToWatch); \n  });\n\n<\/script>\n\n\n<h2 id=\"title-facebook-rankings\">Top Healthy Food Brands on Facebook<\/h2>\n<p>An epic high-five to <a href=\"https:\/\/www.beyondmeat.com\/\" target=\"_blank\" rel=\"noopener\">Beyond Meat<\/a> for snagging the Facebook gold this year up from third in our 2022 report. <a href=\"https:\/\/realgoodfoods.com\/\" target=\"_blank\" rel=\"noopener\">Real Good Foods<\/a> snagged the silver for the second year in a row, while <a href=\"https:\/\/health-ade.com\/\" target=\"_blank\" rel=\"noopener\">Health-Ade<\/a> broke into the Facebook top 10 with a kombucha-flavored splash. Overall top 10 winners <a href=\"https:\/\/sietefoods.com\/\" target=\"_blank\" rel=\"noopener\">Siete Family Foods<\/a> and <a href=\"https:\/\/jenis.com\/\" target=\"_blank\" rel=\"noopener\">Jeni\u2019s Splendid Ice Creams<\/a> also put on a strong show on Facebook, while <a href=\"https:\/\/www.veggiesmadegreat.com\/\" target=\"_blank\" rel=\"noopener\">Veggies Made Great<\/a>, <a href=\"https:\/\/www.nuttzo.com\/\" target=\"_blank\" rel=\"noopener\">Nuttzo<\/a>, <a href=\"https:\/\/store.munkpack.com\/\" target=\"_blank\" rel=\"noopener\">Munk Pack<\/a>, <a href=\"https:\/\/impossiblefoods.com\/\" target=\"_blank\" rel=\"noopener\">Impossible Foods<\/a>, and <a href=\"https:\/\/www.oatsovernight.com\/\" target=\"_blank\" rel=\"noopener\">Oats Overnight<\/a> earned their strongest ranks on Facebook of any channel we studied.<\/p>\n<table class=\"tg-data\">\n<tbody>\n<tr>\n<th class=\"tg-lqy6\">Rank<\/th>\n<th class=\"tg-0lax\">Healthy Food Brands<\/th>\n<th class=\"tg-lqy6\"><i style=\"color: #274b82;\" data-x-icon-b=\"\uf39e\"><\/i> Total Engagement<\/th>\n<th class=\"tg-lqy6\" align=\"center\"><i style=\"color: #274b82;\" data-x-icon-b=\"\uf39e\"><\/i> Engagement Rate<\/th>\n<\/tr>\n<tr>\n<td class=\"tg-p5oz\"><strong>1<\/strong><\/td>\n<td class=\"tg-buh4\">Beyond Meat<\/td>\n<td class=\"tg-p5oz\">71,341<\/td>\n<td class=\"tg-p5oz\">0.45%<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-lqy6\"><strong>2<\/strong><\/td>\n<td class=\"tg-0lax\">Real Good Foods<\/td>\n<td class=\"tg-lqy6\">265,390<\/td>\n<td class=\"tg-lqy6\">0.32%<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-p5oz\"><strong>3<\/strong><\/td>\n<td class=\"tg-buh4\">Health-Ade<\/td>\n<td class=\"tg-p5oz\">10,175<\/td>\n<td class=\"tg-p5oz\">1.56%<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-lqy6\"><strong>4<\/strong><\/td>\n<td class=\"tg-0lax\">Siete Family Foods<\/td>\n<td class=\"tg-lqy6\">17,590<\/td>\n<td class=\"tg-lqy6\">0.31%<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-p5oz\"><strong>5<\/strong><\/td>\n<td class=\"tg-buh4\">Jeni&#8217;s Splendid Ice Creams<\/td>\n<td class=\"tg-p5oz\">19,211<\/td>\n<td class=\"tg-p5oz\">0.12%<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-lqy6\"><strong>6<\/strong><\/td>\n<td class=\"tg-0lax\">Veggies Made Great<\/td>\n<td class=\"tg-lqy6\">8,278<\/td>\n<td class=\"tg-lqy6\">0.22%<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-p5oz\"><strong>7<\/strong><\/td>\n<td class=\"tg-buh4\">NuttZo<\/td>\n<td class=\"tg-p5oz\">6,279<\/td>\n<td class=\"tg-p5oz\">0.22%<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-lqy6\"><strong>8<\/strong><\/td>\n<td class=\"tg-0lax\">Munk Pack<\/td>\n<td class=\"tg-lqy6\">3,676<\/td>\n<td class=\"tg-lqy6\">0.47%<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-p5oz\"><strong>9<\/strong><\/td>\n<td class=\"tg-buh4\">Impossible Foods<\/td>\n<td class=\"tg-p5oz\">9,179<\/td>\n<td class=\"tg-p5oz\">0.15%<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-lqy6\"><strong>10<\/strong><\/td>\n<td class=\"tg-0lax\">Oats Overnight<\/td>\n<td class=\"tg-lqy6\">16,486<\/td>\n<td class=\"tg-lqy6\">0.11%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>The median healthy food brand earned an engagement rate of 0.02% on Facebook and posted just once per week, both of which are about half of what these brands got up to on Facebook last year.<\/p>\n<h3>Featured healthy food brand: Beyond Meat<\/h3>\n<p>Plant-based meat alternative brand Beyond Meat dominated on Facebook this year with a 0.45% engagement rate and more engagements than every other brand we studied except one (we\u2019re looking at you, Real Good Foods). Beyond posted even less frequently on Facebook than their healthy food compatriots with just one post per week. The brand often focused on new releases and partnerships, and weren\u2019t above a brag here and there about their nutritional content or positive environmental impact.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"border-no-caption aligncenter wp-image-33689 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-15-at-4.14.14-PM-700x477.png\" alt=\"Facebook photo from Beyond Meat about their steak winning an award from Good Housekeeping\" width=\"700\" height=\"477\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-15-at-4.14.14-PM-350x239@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-15-at-4.14.14-PM-300x205.png 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-15-at-4.14.14-PM-1024x698.png 1024w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-15-at-4.14.14-PM-1536x1048.png 1536w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-15-at-4.14.14-PM-100x68.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-15-at-4.14.14-PM-350x239.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-15-at-4.14.14-PM-1170x798.png 1170w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-15-at-4.14.14-PM.png 1774w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-15-at-4.14.14-PM-700x477@2x.png 1400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>Beyond received a number of awards this year and weren\u2019t afraid to take to their social feeds to share the big news with followers. This post about being the first plant-based meat product to earn some love from Good Housekeeping earned a 0.82% engagement rate and more than 3,700 engagements from excited followers. 213 of those engagements were shares, which mean followers were inspired enough by the post content to share the big news with their own followings, which is one of biggest engagement compliments a fan can pay a brand.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"border-no-caption aligncenter wp-image-33688 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-15-at-4.14.41-PM-700x494.png\" alt=\"Product shots of Beyond Meat's popcorn chicken in a Facebook photo\" width=\"700\" height=\"494\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-15-at-4.14.41-PM-350x247@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-15-at-4.14.41-PM-300x212.png 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-15-at-4.14.41-PM-1024x723.png 1024w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-15-at-4.14.41-PM-1536x1084.png 1536w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-15-at-4.14.41-PM-100x71.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-15-at-4.14.41-PM-350x247.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-15-at-4.14.41-PM-1170x826.png 1170w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-15-at-4.14.41-PM.png 1748w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-15-at-4.14.41-PM-700x494@2x.png 1400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>Plant-based ground beef is so yesterday\u2013offerings like Popcorn Chicken and Beyond Steak are increasingly all the rage as Beyond pushes, well, beyond their flagship product. This post touting the rest of Beyond\u2019s Product line gave followers a helpful hint on where to find them in their home stores, earning a 1.31% engagement rate and nearly 6K engagements. Offering value to customers with your posts never goes out of style, it seems.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"border-no-caption aligncenter wp-image-33690 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-15-at-4.13.53-PM-700x479.png\" alt=\"This side by side comparison of Beyond Meat against ground beef performed well on healthy food brand social media this year\" width=\"700\" height=\"479\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-15-at-4.13.53-PM-350x240@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-15-at-4.13.53-PM-300x205.png 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-15-at-4.13.53-PM-1024x701.png 1024w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-15-at-4.13.53-PM-1536x1051.png 1536w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-15-at-4.13.53-PM-100x68.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-15-at-4.13.53-PM-350x240.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-15-at-4.13.53-PM-1170x801.png 1170w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-15-at-4.13.53-PM.png 1768w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-15-at-4.13.53-PM-700x479@2x.png 1400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>With millions turning to plant-based meat for health reasons, Beyond offered a visual comparison for shoppers who might be on the fence about their offerings. This quick at-a-glance case for plant-based meat earned a killer 3.66% engagement rate, which is more than 183x the healthy foods median this year. With more than 16K engagements and 10K reactions, it\u2019s safe to say this comparison post was affirming and exciting for shoppers leaning into plant-based meat choices at their local grocery store.<\/p>\n\n<div class=\"blog-inline-cta-image light\" >\n  <img src=\/wp-content\/uploads\/2023\/09\/health-foodsbook-cover-2023-700x421.png>\n  <div class=\"cta-wrapper\"> <p>\n   See how your healthy food brand stacks up.  <\/p><a class=\"x-btn ss-light x-btn-global\" target=\"_blank\" href=\/resources\/top-100-healthy-food-brands-on-social-media-report-download-2023 style=\"\">Grab the rankings here <\/a><\/div>\n<\/div>\n\n\n<h2 id=\"title-twitter-rankings\">Top Healthy Food Brands on Twitter<\/h2>\n<p><a href=\"https:\/\/drinkolipop.com\/\" target=\"_blank\" rel=\"noopener\">OLIPOP<\/a> dominated on Twitter again after a second-place finish last year, with <a href=\"https:\/\/www.hain.com\/\" target=\"_blank\" rel=\"noopener\">Hain<\/a> and <a href=\"https:\/\/www.beyondmeat.com\/\" target=\"_blank\" rel=\"noopener\">Beyond Meat<\/a> hot on the soda brand\u2019s heels. <a href=\"https:\/\/drinkag1.com\/\" target=\"_blank\" rel=\"noopener\">Athletic Greens<\/a>, <a href=\"https:\/\/brightland.co\/\" target=\"_blank\" rel=\"noopener\">Brightland<\/a>, <a href=\"https:\/\/eatcaulipower.com\/en\/\" target=\"_blank\" rel=\"noopener\">Caulipower<\/a>, <a href=\"https:\/\/www.rindsnacks.com\/\" target=\"_blank\" rel=\"noopener\">RIND Snacks<\/a>, and <a href=\"https:\/\/impossiblefoods.com\/\" target=\"_blank\" rel=\"noopener\">Impossible Foods<\/a> had strong scores on Twitter but didn\u2019t top the charts on other channels, while all-around champs <a href=\"https:\/\/kodiakcakes.com\/\" target=\"_blank\" rel=\"noopener\">Kodiak Cakes<\/a> and <a href=\"https:\/\/jenis.com\/\" target=\"_blank\" rel=\"noopener\">Jeni\u2019s Splendid Ice Creams<\/a> continued their engagement streaks on Twitter.<\/p>\n<table class=\"tg-data\">\n<tbody>\n<tr>\n<th class=\"tg-lqy6\">Rank<\/th>\n<th class=\"tg-0lax\">Healthy Food Brands<\/th>\n<th class=\"tg-lqy6\"><i style=\"color: #62c2f5;\" data-x-icon-b=\"\uf099\"><\/i> Total Engagement<\/th>\n<th class=\"tg-lqy6\" align=\"center\"><i style=\"color: #62c2f5;\" data-x-icon-b=\"\uf099\"><\/i> Engagement Rate<\/th>\n<\/tr>\n<tr>\n<td class=\"tg-p5oz\"><strong>1<\/strong><\/td>\n<td class=\"tg-buh4\">OLIPOP<\/td>\n<td class=\"tg-p5oz\">36,617<\/td>\n<td class=\"tg-p5oz\">2.61%<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-lqy6\"><strong>2<\/strong><\/td>\n<td class=\"tg-0lax\">Hain<\/td>\n<td class=\"tg-lqy6\">2,920<\/td>\n<td class=\"tg-lqy6\">1.51%<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-p5oz\"><strong>3<\/strong><\/td>\n<td class=\"tg-buh4\">Beyond Meat<\/td>\n<td class=\"tg-p5oz\">56,628<\/td>\n<td class=\"tg-p5oz\">0.18%<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-lqy6\"><strong>4<\/strong><\/td>\n<td class=\"tg-0lax\">Athletic Greens<\/td>\n<td class=\"tg-lqy6\">4,708<\/td>\n<td class=\"tg-lqy6\">0.23%<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-p5oz\"><strong>5<\/strong><\/td>\n<td class=\"tg-buh4\">Brightland<\/td>\n<td class=\"tg-p5oz\">1,729<\/td>\n<td class=\"tg-p5oz\">1.04%<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-lqy6\"><strong>6<\/strong><\/td>\n<td class=\"tg-0lax\">Caulipower<\/td>\n<td class=\"tg-lqy6\">1,648<\/td>\n<td class=\"tg-lqy6\">0.36%<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-p5oz\"><strong>7<\/strong><\/td>\n<td class=\"tg-buh4\">Kodiak Cakes<\/td>\n<td class=\"tg-p5oz\">962<\/td>\n<td class=\"tg-p5oz\">0.34%<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-lqy6\"><strong>8<\/strong><\/td>\n<td class=\"tg-0lax\">Jeni&#8217;s Splendid Ice Creams<\/td>\n<td class=\"tg-lqy6\">9,776<\/td>\n<td class=\"tg-lqy6\">0.19%<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-p5oz\"><strong>9<\/strong><\/td>\n<td class=\"tg-buh4\">RIND Snacks<\/td>\n<td class=\"tg-p5oz\">512<\/td>\n<td class=\"tg-p5oz\">0.32%<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-lqy6\"><strong>10<\/strong><\/td>\n<td class=\"tg-0lax\">Impossible Foods<\/td>\n<td class=\"tg-lqy6\">12,425<\/td>\n<td class=\"tg-lqy6\">0.06%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Healthy food brands weren\u2019t as active on Twitter as they were on other channels this year, but those that were managed to pull off a noteworthy engagement rate of 0.09%. It\u2019s worth noting that we pulled this engagement rate from <i>only<\/i> engaged brands, and that the overall median for the group of healthy food brands we studied was actually 0.0%. The same active group of brands tweeted about once per week, while more than half the brands in this study didn\u2019t tweet at all.<\/p>\n<p>Why are we reporting on both numbers? Painting a picture that healthy food brands weren\u2019t active on Twitter at all just isn\u2019t fair to the hardworking brands that did manage to keep going amidst all the changes on that platform this year, so we\u2019ve opted to offer two numbers you can benchmark your healthy food brand\u2019s engagement with depending on how much effort you put into Twitter this year.<\/p>\n<h3>Featured healthy food brand: OLIPOP<\/h3>\n<p>OLIPOP performed well on Twitter thanks to a secret weapon that no one else in the industry was able to get their hands on: a partnership with singer\/songwriter Camila Cabello. Almost all the healthy soda brand\u2019s top tweets mentioned or referenced Cabello, and fans couldn\u2019t get enough. OLIPOP rocked a 2.61% engagement rate and more than 36K engagements. The brand tweeted 9x per week and replied another nine times, which surely contributed to their epic engagement on Twitter.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"border-no-caption aligncenter wp-image-33685 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-18-at-5.04.37-PM-700x407.png\" alt=\"Photo tweet from OLIPOP featuring a throwback to this behind the scenes shot of influencer Camila Cabello\" width=\"700\" height=\"407\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-18-at-5.04.37-PM-350x204@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-18-at-5.04.37-PM-300x174.png 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-18-at-5.04.37-PM-1024x595.png 1024w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-18-at-5.04.37-PM-1536x893.png 1536w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-18-at-5.04.37-PM-100x58.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-18-at-5.04.37-PM-350x204.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-18-at-5.04.37-PM-1170x680.png 1170w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-18-at-5.04.37-PM.png 1754w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-18-at-5.04.37-PM-700x407@2x.png 1400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>OLIPOP earned top marks for photo tweets this year including this one featuring a TBT\/BTS combo which earned a 37.9% engagement rate, which is more than 421x (!) the median for an engaged healthy food brand on Twitter. Throwback and behind-the-scenes content perform well consistently for healthy food brands across all channels, and of course adding in that Camila magic didn\u2019t hurt OLIPOP\u2019s engagement either.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"border-no-caption aligncenter wp-image-33684 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-18-at-5.16.52-PM-700x1281.png\" alt=\"Retweet from OLIPOP featuring a can of their strawberry vanilla soda performed well for healthy food brands on social media this year\" width=\"700\" height=\"1281\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-18-at-5.16.52-PM-350x640@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-18-at-5.16.52-PM-164x300.png 164w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-18-at-5.16.52-PM-560x1024.png 560w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-18-at-5.16.52-PM-840x1536.png 840w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-18-at-5.16.52-PM-100x183.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-18-at-5.16.52-PM-350x640.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-18-at-5.16.52-PM.png 892w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>If it works, work it: this retweet of a fan sharing with OLIPOP that the reason they started drinking their stuff was because of their partnership with Camila earned a 17.3% engagement rate by follower. OLIPOP\u2019s loving relationship with Cabello is no secret, so why not shout it from the rooftops? Tagging Cabello and her bestie Shawn Mendes helped supercharge the tweet, which already sparked a bunch of conversation and retweets from fans.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"border-no-caption aligncenter wp-image-33683 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-18-at-5.17.24-PM-700x389.png\" alt=\"Photo tweet from OLIPOP encouraging fans to guess their newest flavor release\" width=\"700\" height=\"389\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-18-at-5.17.24-PM-350x195@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-18-at-5.17.24-PM-300x167.png 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-18-at-5.17.24-PM-1024x569.png 1024w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-18-at-5.17.24-PM-1536x854.png 1536w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-18-at-5.17.24-PM-100x56.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-18-at-5.17.24-PM-350x195.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-18-at-5.17.24-PM-1170x651.png 1170w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-18-at-5.17.24-PM.png 1766w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-18-at-5.17.24-PM-700x389@2x.png 1400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>Speaking of conversations with fans, OLIPOP was all about the replies on Twitter this year. The brand was just as likely to tweet as they were to reply, demonstrating a serious commitment to their community and keeping up the convos they started. This tweet asking fans to guess their latest favor earned an 8.3% engagement rate and more than 400 engagements. Over a quarter of those engagements were replies, many of which earned additional attention thanks to replies from the brand itself. Social media can be fast-paced and overwhelming, so kudos to brands like OLIPOP that are committed to cutting through the noise in service of connecting with fans online.<\/p>\n\n<div class=\"blog-inline-cta-image light\" >\n  <img src=\/wp-content\/uploads\/2023\/09\/health-foodsbook-cover-2023-700x421.png>\n  <div class=\"cta-wrapper\"> <p>\n   See how your health food brand stacks up.  <\/p><a class=\"x-btn ss-light x-btn-global\" target=\"_blank\" href=\/resources\/top-100-healthy-food-brands-on-social-media-report-download-2023 style=\"\">Grab your report here <\/a><\/div>\n<\/div>\n\n\n<h2 id=\"title-live-benchmarks\">How is my Healthy Food Brand Performing on Social Media?<\/h2>\n<p>Comparing your healthy food brand\u2019s social media performance has never been easier.<\/p>\n<p>Browse our <a href=\"\/live-benchmarks\/health-food-brands\/\" target=\"_blank\" rel=\"noopener\">Live Healthy Food Social Media Benchmarks<\/a> for a real-time look at top posts, engagement rates, high-performing hashtags, and tons more. You can even add these benchmarks directly into your Rival IQ account for always-on monitoring of these top brands.<\/p>\n<p>Need even more competitive analytics? <a href=\"\/free-social-media-analytics\/\" target=\"_blank\" rel=\"noopener\">Go head-to-head with a free report <\/a>on TikTok, Facebook, Instagram, or Twitter to see how you stack up against your top competition. See what makes your competitors tick with key insights and actionable advice you can start using now to come out on top.<\/p>\n<p>If you\u2019re hungry for even more stats, start a <a href=\"\/signup\" target=\"_blank\" rel=\"noopener\">free 14-day trial with Rival IQ<\/a>.<\/p>\n<h2 id=\"title-methodology\">Methodology<\/h2>\n<p>We surveyed 100 healthy food brands on social media between January 1, 2023 and August 31, 2023 on Facebook, Instagram, TikTok, and Twitter. Using this data and a weighted formula, we generated an overall engagement ranking for each brand. The top-ranked healthy food brands on social media have high engagement rates with average or better audience size and posting volumes.<\/p>\n<p>We define engagement as measurable interaction on social media posts, including likes, comments, favorites, retweets, shares, and reactions. We used engagement rate by follower to measure engagement on Facebook, Instagram, and Twitter, which is defined as the total engagement divided by the number of followers. We used engagement rate by view to measure engagement on TikTok, which is defined as the total engagement divided by the number of views.<\/p>\n<h2>The case for benchmarking<\/h2>\n<p>Why benchmark instead of just measuring how your healthy food brand\u2019s social media individual performance changes over time? Because social success is relative. Benchmarking means figuring out what\u2019s working (and what isn\u2019t) in your industry and measuring your success against that.<\/p>\n<p>It\u2019s crucial to go beyond likes and favorites because audience size is hugely important: 100 likes is great engagement for a brand with 1,000 followers but is a drop in the bucket to a brand with 100,000 followers. Engagement rate helps us take audience size into account to see who\u2019s really reaching the highest percentage of their fans and followers with their social posts, which are the healthy food brands you need to beat.<\/p>\n<h2>Wrapping it up<\/h2>\n<p>We\u2019re raising a glass and a tortilla chip to all the healthy food brands on social media posting mouthwatering product shots and delicious menu ideas this year. Congrats to all the winners on Instagram, TikTok, Facebook, and Twitter this year.<\/p>\n<p>Did we miss a healthy food brand on social media you love? Want to share another industry we should rank on social? Don\u2019t hesitate to reach out to us on <a href=\"http:\/\/twitter.com\/rivaliq\" target=\"_blank\" rel=\"noopener\">Twitter<\/a>.<\/p>\n\n<div class=\"blog-inline-cta-image light\" >\n  <img src=\/wp-content\/uploads\/2023\/06\/illustration-all-features-2023-300x246.png>\n  <div class=\"cta-wrapper\"> <p>\n   Start analyzing your healthy food brand's social with a free Rival IQ trial.  <\/p><a class=\"x-btn ss-light x-btn-global\" target=\"_blank\" href=\/signup\/ style=\"\">Get my free trial <\/a><\/div>\n<\/div>\n\n\n\n<script>\njQuery(window).scroll(function() {\n\tvar scrollDistance = jQuery(window).scrollTop();\n\n\t\/\/ Assign active class to nav links while scolling\n\tjQuery('[id*=title-]').each(function(i) {\n\t\t\n\t\tif ((jQuery(this).position().top + 310) <= scrollDistance) {\n\t\t\tjQuery('.nav-toc__link.active').removeClass('active');\n\t\t\tjQuery('.nav-toc__link ').eq(i).addClass('active');\n\t\t}\n\t});\n}).scroll();\n\njQuery(document).ready(function() {\n  jQuery('a.nav-toc__link').on('click', function(e) {\n    var elem = this;\n\n    function delayedClick() {\n      var top = jQuery(jQuery(elem).attr('href')).offset().top;\n      var bodyTop = jQuery('body').offset().top;\n      jQuery([document.documentElement, document.body]).animate({\n        scrollTop: (top - 62 - bodyTop)\n      })\n    }\n    setTimeout(delayedClick, 1000);\n\n  });\n});\n\n<\/script>\n\n\n","protected":false},"excerpt":{"rendered":"<p>We\u2019re stoked to release our 2023 Top 100 Healthy Food Brands on Social Media report! We ranked our faves alongside tons of case studies and trends from the healthy food brands that earned the highest engagement rates and totals across all four major channels this year. Grab your favorite healthy &#8230;<\/p>\n","protected":false},"author":75,"featured_media":33642,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[18,24],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v22.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top 100 Healthy Food Brands on Social Media | Rival IQ<\/title>\n<meta name=\"description\" content=\"See what makes the best healthy food brands on social media stand out. 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We ranked top brands on Instagram, TikTok, Facebook, and Twitter.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rivaliq.com\/blog\/top-healthy-food-brands-social-media\/\" \/>\n<meta property=\"og:site_name\" content=\"Rival IQ\" \/>\n<meta property=\"article:author\" content=\"blairf@rivaliq.com\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-26T19:41:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-29T21:04:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/005-healthyfood2023-1200x628-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Blair Feehan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/005-healthyfood2023-1200x628-1.png\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Blair Feehan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"24 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.rivaliq.com\/blog\/top-healthy-food-brands-social-media\/\",\"url\":\"https:\/\/www.rivaliq.com\/blog\/top-healthy-food-brands-social-media\/\",\"name\":\"Top 100 Healthy Food Brands on Social Media | Rival IQ\",\"isPartOf\":{\"@id\":\"https:\/\/www.rivaliq.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.rivaliq.com\/blog\/top-healthy-food-brands-social-media\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.rivaliq.com\/blog\/top-healthy-food-brands-social-media\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/09\/hero-health-foods.jpg\",\"datePublished\":\"2023-09-26T19:41:12+00:00\",\"dateModified\":\"2023-09-29T21:04:36+00:00\",\"author\":{\"@id\":\"https:\/\/www.rivaliq.com\/#\/schema\/person\/eb9423bcb4d94da1aa2513aa575c3d49\"},\"description\":\"See what makes the best healthy food brands on social media stand out. 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