{"id":34286,"date":"2023-11-28T00:27:37","date_gmt":"2023-11-28T00:27:37","guid":{"rendered":"https:\/\/www.rivaliq.com\/?p=34286"},"modified":"2023-11-28T00:51:28","modified_gmt":"2023-11-28T00:51:28","slug":"top-coffee-brands-on-social-media","status":"publish","type":"post","link":"https:\/\/www.rivaliq.com\/blog\/top-coffee-brands-on-social-media\/","title":{"rendered":"The Top Coffee Brands on Social Media and What Makes Them Stand Out"},"content":{"rendered":"<p>No matter where you go, it seems there\u2019s always some serious brand loyalty for the area\u2019s favorite coffee.<\/p>\n<p>New Englanders truly love their <a href=\"https:\/\/www.dunkindonuts.com\/en\" target=\"_blank\" rel=\"noopener\">Dunkin\u2019<\/a>. Meanwhile, on the West Coast, the love for <a href=\"https:\/\/philzcoffee.com\/\" target=\"_blank\" rel=\"noopener\">Philz Coffee<\/a> and <a href=\"https:\/\/www.peets.com\/\" target=\"_blank\" rel=\"noopener\">Peet\u2019s Coffee<\/a> is just as strong, depending on where on the coast you are.<\/p>\n<p><iframe loading=\"lazy\" class=\"aligncenter\" src=\"https:\/\/giphy.com\/embed\/xUOrwpPFzqDh48XEek\" width=\"480\" height=\"400\" frameborder=\"0\" align=\"center\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<p>When it comes to coffee drinkers, the love of their favorite brands is powerful, and that love comes out in the form of social media follows, likes, comments, and shares. Who among us doesn\u2019t eagerly await their favorite coffee chain\u2019s announcement of their fall flavors as summer comes to an end, keeping a careful eye on their social media pages for the big news?<\/p>\n<p>We love seeing our favorite coffee brands online, whether it\u2019s because of their new offerings, behind-the-scenes content with master baristas, or something else entirely. Coffee brands just seem to know how to talk to their customers, but some coffee companies definitely speak that language more clearly than others. Let\u2019s get into some of the best-performing coffee brands on social media and how they\u2019re standing out online.<\/p>\n<h2>The Four Best Coffee Brands on Social Media<\/h2>\n<h3><b>Best Overall<\/b>: Philz Coffee<\/h3>\n<p><b>What Makes Them Stand Out<\/b>: Understanding each social media platform<\/p>\n<p><a href=\"https:\/\/philzcoffee.com\/\" target=\"_blank\" rel=\"noopener\">Philz Coffee<\/a> had one of the best performances when it came to the rankings of the best coffee brands on social media. Philz came in second on both Facebook and Instagram, third on Twitter, and first on TikTok. What was most impressive was that Philz demonstrated a profound understanding of what gets engagement on each of these four social networks.<\/p>\n<p>Over on TikTok, where the brand scored the highest marks, Philz focused on behind-the-scenes content. According to our <a href=\"\/blog\/social-media-industry-benchmark-report\/\" target=\"_blank\" rel=\"noopener\">Social Media Industry Benchmark Report<\/a>, the food and beverage industry, in particular, saw great success with content hashtagged #BehindTheScenes, demonstrating that people want to see how their favorite foods and drinks get made and get a glimpse behind the curtain.<\/p>\n\n<div class=\"blog-inline-cta-image light\" >\n  <img src=\/wp-content\/uploads\/2023\/02\/003-benchmark-horiz-1200-628.png>\n  <div class=\"cta-wrapper\"> <p>\n   Grab the full 2023 Benchmark Report  <\/p><a class=\"x-btn ss-light x-btn-global\" target=\"_blank\" href=\/resources\/download-social-media-industry-benchmark-report-2023 style=\"\">Download the report now <\/a><\/div>\n<\/div>\n\n\n<p>However, our previous report on the <a href=\"\/blog\/top-beauty-brands-social-media\/\" target=\"_blank\" rel=\"noopener\">top 100 beauty brands on social media<\/a> found that food and beverage isn\u2019t the only industry benefiting from behind-the-scenes content. This report found that TikTok loves these types of videos, regardless of the industry putting the video out.<\/p>\n<p>It\u2019s no wonder why Philz\u2019s TikTok with the highest engagement rate between September 1, 2022, and August 31, 2023, was a video showing a barista making one of their most popular beverages, the Iced Coffee Ros\u00e9. The post generated an engagement rate of 75%, nearly 11x the average engagement rate of the food and beverage industry on TikTok.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"border-no-caption aligncenter wp-image-34293 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/11\/top-coffee-brands-on-social-image5-700x425.png\" alt=\"Philz Coffee's TikTok video thumbnail showing a pink syrup being added to a cup of coffee definitely will pique the viewers attention.\" width=\"700\" height=\"425\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/11\/top-coffee-brands-on-social-image5-350x212@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/11\/top-coffee-brands-on-social-image5-300x182.png 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/11\/top-coffee-brands-on-social-image5-1024x621.png 1024w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/11\/top-coffee-brands-on-social-image5-1536x932.png 1536w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/11\/top-coffee-brands-on-social-image5-100x61.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/11\/top-coffee-brands-on-social-image5-350x212.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/11\/top-coffee-brands-on-social-image5-1170x710.png 1170w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/11\/top-coffee-brands-on-social-image5.png 1999w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/11\/top-coffee-brands-on-social-image5-700x425@2x.png 1400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>Over on Instagram, Philz is scoring high marks due to their frequent use of Reels. According to our Social Media Industry Benchmark Report, Reels were the top-performing type of content for the food and beverage industry, despite much of the industry posting static photos more often. Philz shared 53 Reels during this time. Their top three posts during this time period in terms of engagement were Reels.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"border-no-caption aligncenter wp-image-34296 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/11\/top-coffee-brands-on-social-image8-700x530.png\" alt=\"The food and beverage industry posted social media posts with Photos nearly 1.5 times a week and received an average of 0.45% engagement rate. However this slide indicates that Reels were posted just about 0.5 times a week but received nearly the same engagement as Photos on Instagram.\" width=\"700\" height=\"530\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/11\/top-coffee-brands-on-social-image8-350x265@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/11\/top-coffee-brands-on-social-image8-300x227.png 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/11\/top-coffee-brands-on-social-image8-1024x776.png 1024w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/11\/top-coffee-brands-on-social-image8-1536x1163.png 1536w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/11\/top-coffee-brands-on-social-image8-100x76.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/11\/top-coffee-brands-on-social-image8-350x265.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/11\/top-coffee-brands-on-social-image8-1170x886.png 1170w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/11\/top-coffee-brands-on-social-image8.png 1962w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/11\/top-coffee-brands-on-social-image8-700x530@2x.png 1400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>Over on Facebook and Twitter, Philz used similar tactics. The coffee company used the social media platforms to share updates about their business and information about deals and other goings-on at Philz.<\/p>\n<p>According to <a href=\"https:\/\/sproutsocial.com\/insights\/social-media-use-by-generation-en_gb\/\" target=\"_blank\" rel=\"noopener\">Sprout Social\u2019s research<\/a>, older generations are more likely to use Facebook. Facebook is the top social media platform for Gen Xers, while 92% of Baby Boomers also have a Facebook account. Many Gen Xers like using Facebook to find information on sales and discounts, while Baby Boomers enjoy using the platform to learn about what\u2019s happening at a company and get the lowdown on new offerings. Both demographics do not like direct ads and can be turned off from a company if their Facebook content is too bogged down with advertisements and irrelevant content.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"border-no-caption aligncenter wp-image-34294 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/11\/top-coffee-brands-on-social-image6-700x476.png\" alt=\"A photo of Philz Coffee's new location in Long beach accompanies the Facebook post asking followers suggestions on where the coffee chain should open next.\" width=\"700\" height=\"476\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/11\/top-coffee-brands-on-social-image6-350x238@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/11\/top-coffee-brands-on-social-image6-300x204.png 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/11\/top-coffee-brands-on-social-image6-1024x696.png 1024w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/11\/top-coffee-brands-on-social-image6-1536x1044.png 1536w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/11\/top-coffee-brands-on-social-image6-100x68.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/11\/top-coffee-brands-on-social-image6-350x238.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/11\/top-coffee-brands-on-social-image6-1170x795.png 1170w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/11\/top-coffee-brands-on-social-image6.png 1999w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/11\/top-coffee-brands-on-social-image6-700x476@2x.png 1400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>Baby Boomers\u2019 desire for newsworthy content might be why one of the brand\u2019s top Facebook posts during this time period was an announcement about a new location in Long Beach. The post earned a 0.46% engagement rate, about 12x the food and beverage industry\u2019s average engagement rate on Facebook.<\/p>\n<p>Philz Coffee also uses Twitter to post company news, which falls in line with how many people use the platform. According to <a href=\"https:\/\/www.statista.com\/statistics\/470038\/twitter-audience-reach-visitors\/\" target=\"_blank\" rel=\"noopener\">Statista<\/a>, Twitter is the social network most people turn to for news. As on Facebook, one of the brand\u2019s top Twitter posts was an announcement for a new location, this time in Thousand Oaks. The tweet earned a 1.01% engagement rate, about 25x the average engagement rate for the food and beverage industry on Twitter.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"border-no-caption aligncenter wp-image-34290 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/11\/top-coffee-brands-on-social-image2-700x433.png\" alt=\"Philz Coffee's Twitter post announcing the opening of their new location alongwith a photo of their entrance.\" width=\"700\" height=\"433\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/11\/top-coffee-brands-on-social-image2-350x217@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/11\/top-coffee-brands-on-social-image2-300x186.png 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/11\/top-coffee-brands-on-social-image2-1024x634.png 1024w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/11\/top-coffee-brands-on-social-image2-1536x950.png 1536w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/11\/top-coffee-brands-on-social-image2-100x62.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/11\/top-coffee-brands-on-social-image2-350x217.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/11\/top-coffee-brands-on-social-image2-1170x724.png 1170w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/11\/top-coffee-brands-on-social-image2.png 1999w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/11\/top-coffee-brands-on-social-image2-700x433@2x.png 1400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<h3><b>Best on Facebook<\/b>: Dutch Bros<\/h3>\n<p><b>What Makes Them Stand Out<\/b>: Sharing deals and promotions<\/p>\n<p><a href=\"https:\/\/www.dutchbros.com\/\" target=\"_blank\" rel=\"noopener\">Dutch Bros<\/a> came in first on both Facebook and Instagram, but they used different tactics to engage their audience on each social platform. On Facebook, the coffee brand primarily posted about new drinks and shared deals and promotions.<\/p>\n<p>While younger generations are moving away from Facebook and using more video-centric apps, like TikTok and Snapchat, older generations are still going strong on Facebook. As we\u2019ve previously discussed, Baby Boomers and Gen Xers are two of the biggest demographics on Facebook, according to Sprout Social\u2019s research.<\/p>\n<p>To appeal to these demographics, companies should focus less on direct advertisements and more on company news and deals. Both demographics love finding a good deal, whereas Baby Boomers enjoy learning about what\u2019s happening at companies they support.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"border-no-caption aligncenter wp-image-34289 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/11\/top-coffee-brands-on-social-image1-700x475.png\" alt=\"Dutch Bros' Fill-a-Tray campaign with a mouthwatering photo of four iced drinks seems perfect for the start of summer.\" width=\"700\" height=\"475\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/11\/top-coffee-brands-on-social-image1-350x237@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/11\/top-coffee-brands-on-social-image1-300x204.png 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/11\/top-coffee-brands-on-social-image1-1024x695.png 1024w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/11\/top-coffee-brands-on-social-image1-1536x1042.png 1536w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/11\/top-coffee-brands-on-social-image1-100x68.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/11\/top-coffee-brands-on-social-image1-350x237.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/11\/top-coffee-brands-on-social-image1-1170x794.png 1170w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/11\/top-coffee-brands-on-social-image1.png 1999w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/11\/top-coffee-brands-on-social-image1-700x475@2x.png 1400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>One of Dutch Bros\u2019s posts with the most engagement on Facebook during this time period was an announcement of the company\u2019s Fill-A-Tray deal, which saw customers get four medium drinks for $15 on one day only. The post garnered an engagement rate of 1.14%, 30x the average engagement rate for the food and beverage industry on Facebook.<\/p>\n<p><span data-sheets-root=\"1\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;&lt;div style=&quot;border: 1px solid #0d8fd4; border-left:0;border-right:0;padding: 20px; font-style:italic;&quot;&gt;\n For the rest of this example, we&#039;ll perform our analysis using six months of data. We&#039;d recommend using at least three months of data. Of course, using less will work, too, but keep it to at least 30 days&#039; worth of data.&lt;\/div&gt;\n\n&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:769,&quot;3&quot;:{&quot;1&quot;:0},&quot;11&quot;:3,&quot;12&quot;:0}\"><div style=\"border: 1px solid #0d8fd4; border-left:0;border-right:0;padding: 20px; font-style:italic;\">\n  We&#8217;ve got all the specifics on what a <a href=\"\/blog\/good-engagement-rate-facebook\/\" target=\"_blank\" rel=\"noopener\">good Facebook engagement rate<\/a> is, how marketers can calculate it for their brand, and a few examples from the top-performing industries on Facebook so you can boost your upcoming Facebook content.<\/div>\n\n<\/span><\/p>\n<h3><b>Best on Instagram<\/b>: Dutch Bros<\/h3>\n<p><b>What Makes Them Stand Out<\/b>: Leaning into pop culture references<\/p>\n<p>Over on Instagram, Dutch Bros is focusing on appealing to younger generations by referencing what\u2019s happening in pop culture. Whether it\u2019s a post about Kourtney Kardashian and Travis Barker\u2019s relationship or a <a href=\"https:\/\/www.instagram.com\/p\/CkRj7hLvBJZ\/\" target=\"_blank\" rel=\"noopener\">photo using the Spirit Halloween meme format<\/a>, Dutch Bros is attempting to speak the language of those who use Instagram most often.<\/p>\n<p><span data-sheets-root=\"1\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;&lt;div id=&quot;versus-app&quot; class=&quot;blog-inline &quot;instagram&quot;&quot;&gt;&lt;\/div&gt;\n&lt;script&gt;\n  jQuery( document ).ready(function() {\n    var freeToolsHasRun = false;\n    const appToWatch = document.querySelector(&#039;#versus-app&#039;);\n\n    function callback(entries, observer) {\n      if (!freeToolsHasRun &amp;&amp; entries[0].isIntersecting) {\n        \n        \/\/ load the free tools css\n        var ftcss = document.createElement(&#039;link&#039;);\n\n        \/\/ set the attributes for link element  \n        ftcss.rel = &#039;stylesheet&#039;;\n        ftcss.type = &#039;text\/css&#039;;\n        ftcss.href = &#039;\/\/d19n1ren9crl9v.cloudfront.net\/stylesheets\/public-marketing-free-tool-style.css?_cb=10&#039;;\n       \n        document.head.appendChild(ftcss);\n        \n        \/\/ now load the javascript\n        var ftscript = document.createElement(&#039;script&#039;);\n        ftscript.onload = function() {\n\n          \/\/do stuff with the script\n          RivalIQMarketing.apps.Versus.start({\n            subheadText: &#039;&quot;Compare&#039;,\n            disableSampleDisplay: true,\n            focusInputOnLoad:false,\n            channel: &#039;&quot;instagram&quot;&#039;\n          });\n        };\n        ftscript.src = &quot;\/\/d19n1ren9crl9v.cloudfront.net\/js\/bundle-free-tool.js?_cb=10&quot;;\n        document.head.appendChild(ftscript);\n        freeToolsHasRun = true;\n      }\n    }\n    \/\/ Instancing a new IntersectionObserver\n    const observer = new IntersectionObserver(callback);\n    \/\/ Adding a target to be observed\n    observer.observe(appToWatch); \n  });\n\n&lt;\/script&gt;\n\n&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:7041,&quot;3&quot;:{&quot;1&quot;:0},&quot;10&quot;:2,&quot;11&quot;:3,&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:1907741},&quot;15&quot;:&quot;Arial, sans-serif&quot;}\"><div id=\"versus-app\" class=\"blog-inline instagram\"><\/div>\n<script>\n  jQuery( document ).ready(function() {\n    var freeToolsHasRun = false;\n    const appToWatch = document.querySelector('#versus-app');\n\n    function callback(entries, observer) {\n      if (!freeToolsHasRun && entries[0].isIntersecting) {\n        \n        \/\/ load the free tools css\n        var ftcss = document.createElement('link');\n\n        \/\/ set the attributes for link element  \n        ftcss.rel = 'stylesheet';\n        ftcss.type = 'text\/css';\n        ftcss.href = '\/\/d19n1ren9crl9v.cloudfront.net\/stylesheets\/public-marketing-free-tool-style.css?_cb=10';\n       \n        document.head.appendChild(ftcss);\n        \n        \/\/ now load the javascript\n        var ftscript = document.createElement('script');\n        ftscript.onload = function() {\n\n          \/\/do stuff with the script\n          RivalIQMarketing.apps.Versus.start({\n            subheadText: 'Compare your Instagram performance with a competitor now.',\n            disableSampleDisplay: true,\n            focusInputOnLoad:false,\n            channel: 'instagram'\n          });\n        };\n        ftscript.src = \"\/\/d19n1ren9crl9v.cloudfront.net\/js\/bundle-free-tool.js?_cb=10\";\n        document.head.appendChild(ftscript);\n        freeToolsHasRun = true;\n      }\n    }\n    \/\/ Instancing a new IntersectionObserver\n    const observer = new IntersectionObserver(callback);\n    \/\/ Adding a target to be observed\n    observer.observe(appToWatch); \n  });\n\n<\/script>\n\n<\/span><\/p>\n<p>According to Sprout Social\u2019s research, millennials and Gen Zers are both likely to use Instagram. Gen Zers, in particular, enjoy light-hearted content as long as it fits within the brand\u2019s voice. If the content comes across as inauthentic, Gen Z is likely to reject it.<\/p>\n<p>However, because Dutch Bros has carefully curated a brand voice that\u2019s very fun-loving and relatable, their pop culture references don\u2019t feel out of place. One of the brand\u2019s top posts during this time period on Instagram was a strong example of their playful brand voice.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"border-no-caption aligncenter wp-image-34295 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/11\/top-coffee-brands-on-social-image7-700x410.png\" alt=\"A playful photo shwoing Kourtney Kardashian holding a sign that read - Travis I want Dutch Bros received over 74K likes and 1.25M estimated impressions.\" width=\"700\" height=\"410\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/11\/top-coffee-brands-on-social-image7-350x205@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/11\/top-coffee-brands-on-social-image7-300x176.png 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/11\/top-coffee-brands-on-social-image7-1024x599.png 1024w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/11\/top-coffee-brands-on-social-image7-1536x899.png 1536w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/11\/top-coffee-brands-on-social-image7-100x59.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/11\/top-coffee-brands-on-social-image7-350x205.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/11\/top-coffee-brands-on-social-image7-1170x685.png 1170w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/11\/top-coffee-brands-on-social-image7.png 1999w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/11\/top-coffee-brands-on-social-image7-700x410@2x.png 1400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>The post is captioned, \u201cSend this to someone who owes you Dutch.\u201d In the photo, the image of Kourtney Kardashian announcing she\u2019s pregnant has been doctored to say, \u201cTravis, I want Dutch Bros.\u201d The post earned an 8.70% engagement rate, about 18x the average engagement rate on Instagram for the food and beverage industry.<\/p>\n<p>What also works so well about this post is that it encourages conversation. It garnered 520 comments, with people tagging others asking for a visit to Dutch Bros, others simply talking about how much they too want Dutch Bros, and more users joking about the meme format and talking about Kardashian and Barker\u2019s relationship.<\/p>\n<h3><b>Best on Twitter<\/b>: Blue Bottle Coffee<\/h3>\n<p><b>What Makes Them Stand Out<\/b>: Celebrity partnerships<\/p>\n<p><a href=\"https:\/\/bluebottlecoffee.com\/us\/eng\" target=\"_blank\" rel=\"noopener\">Blue Bottle Coffee<\/a> came in first on Twitter in the coffee brand social media rankings, and they primarily have celebrity partnerships to thank for that. Blue Bottle Coffee managed to combine the use of their celebrity partnerships with announcements of company news, which is in line with how many people turn to Twitter for news content.<\/p>\n<p><span data-sheets-root=\"1\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;&lt;div style=&quot;background:#E4F3FA; padding: 20px;margin-bottom: 20px;font-style:italic;&quot;&gt;&lt;strong&gt;\n &quot;Try \n&lt;\/strong&gt;To perform this analysis, we use the Cross-channel Landscape Comparison report in Rival IQ.&lt;\/div&gt;\n\n&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:4993,&quot;3&quot;:{&quot;1&quot;:0},&quot;10&quot;:2,&quot;11&quot;:3,&quot;12&quot;:0,&quot;15&quot;:&quot;Arial, sans-serif&quot;}\"><div style=\"background:#E4F3FA; padding: 20px;margin-bottom: 20px;font-style:italic;\"><strong>\n Extra #inspo: \n<\/strong>10 proven strategies to <a href=\"\/blog\/how-to-increase-engagement-on-twitter\/\" target=\"_blank\" rel=\"noopener\">increase your Twitter engagement<\/a>.<\/div>\n\n<\/span><\/p>\n<p>The coffee brand partnered with singer The Weeknd to announce a new coffee line called Samra Origins. Throughout several tweets, the company talked about how the partnership came to be, why it\u2019s named what it is, how the coffee was produced, and what\u2019s being offered as a part of the coffee line. Additionally, the company posted updates to keep people aware of when it was coming and how they could be the first to try it.<\/p>\n<p>These tweets could have been simple advertisements for the new line, but instead, Blue Bottle Coffee made their content more valuable by using the tweets to teach people about the coffee, the history of Ethiopian coffee creation, and heart-warming information about The Weeknd and his mother.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"border-no-caption aligncenter wp-image-34292 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/11\/top-coffee-brands-on-social-image4-700x494.png\" alt=\"The Weeknd holding a cup of coffee in this collab announcement received over 4K likes and 525 retweets.\" width=\"700\" height=\"494\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/11\/top-coffee-brands-on-social-image4-350x247@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/11\/top-coffee-brands-on-social-image4-300x212.png 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/11\/top-coffee-brands-on-social-image4-1024x722.png 1024w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/11\/top-coffee-brands-on-social-image4-1536x1083.png 1536w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/11\/top-coffee-brands-on-social-image4-100x71.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/11\/top-coffee-brands-on-social-image4-350x247.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/11\/top-coffee-brands-on-social-image4-1170x825.png 1170w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/11\/top-coffee-brands-on-social-image4.png 1999w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/11\/top-coffee-brands-on-social-image4-700x494@2x.png 1400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>Blue Bottle Coffee\u2019s top 17 tweets during this time period talked about Samra Origins, with the post with the most engagement being the launch announcement. The tweet garnered a 6.85% engagement rate, about 171x the food and beverage industry\u2019s average engagement rate on Twitter.<\/p>\n<h3><b>Best on TikTok<\/b>: Caribou Coffee<\/h3>\n<p><b>What Makes Them Stand Out<\/b>: Being entertaining and informative with ads<\/p>\n<p><a href=\"https:\/\/www.cariboucoffee.com\/\" target=\"_blank\" rel=\"noopener\">Caribou Coffee<\/a> was the only other brand on our list of the best coffee brands on social media that surpassed the average engagement rate of the food and beverage industry on TikTok, aside from Philz Coffee. According to <a href=\"https:\/\/www.statista.com\/statistics\/1095196\/tiktok-us-age-gender-reach\/\" target=\"_blank\" rel=\"noopener\">Statista<\/a>, over 76% of active social media users aged 18 to 24 were on TikTok. It\u2019s no wonder why the social network is considered such a Gen Z playground, although younger millennials are also a high demographic on the platform as well.<\/p>\n\n<div class=\"blog-inline-cta-image light\" >\n  <img src=\/wp-content\/uploads\/2022\/04\/001-tiktok-socialshare.png>\n  <div class=\"cta-wrapper\"> <p>\n   See how you're doing on TikTok with a free Rival IQ trial.  <\/p><a class=\"x-btn ss-light x-btn-global\" target=\"_blank\" href=\/signup\/ style=\"\">Get started today <\/a><\/div>\n<\/div>\n\n\n<p>To appeal to Gen Zers and young millennials, the key is authenticity and light-heartedness, according to Sprout Social\u2019s research. Gen Z focuses on entertainment first. They\u2019re also more likely to turn to influencers to get buying advice rather than a brand\u2019s own social media channels. That fact can mean that advertising to Gen Z can be tricky.<\/p>\n<p>Even beyond Gen Z, brands may be finding it hard to advertise through social media. According to Cheetah Digital\u2019s <a href=\"https:\/\/a.wayin.com\/files\/7449\/32b36bec-7c4f-43e2-a884-7a26072a66f0\/cheetah-digital-econsultancy-2022-digital-consumer-trends-index-aus-infographic.pdf\" target=\"_blank\" rel=\"noopener\">2022 Digital Consumer Trends Index<\/a>, 67% of respondents don\u2019t trust advertising on social media platforms, which means that brands need to get creative with how they post ads to make them feel less like just ads.<\/p>\n<p>This tactic appears to be something that Caribou Coffee has mastered on TikTok. Many of the brand\u2019s top posts leaned into pop culture references or the sharing of helpful information while also promoting the brand\u2019s drinks and products.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"border-no-caption aligncenter wp-image-34291 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/11\/top-coffee-brands-on-social-image3-700x425.png\" alt=\"Caribou Coffee's TikTok thumbnail has folks holding up different coffee's with text overlay stating that the brand does not upcharge for non-dairy milks.\" width=\"700\" height=\"425\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/11\/top-coffee-brands-on-social-image3-350x213@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/11\/top-coffee-brands-on-social-image3-300x182.png 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/11\/top-coffee-brands-on-social-image3-1024x622.png 1024w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/11\/top-coffee-brands-on-social-image3-1536x933.png 1536w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/11\/top-coffee-brands-on-social-image3-100x61.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/11\/top-coffee-brands-on-social-image3-350x213.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/11\/top-coffee-brands-on-social-image3-1170x711.png 1170w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/11\/top-coffee-brands-on-social-image3.png 1999w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2023\/11\/top-coffee-brands-on-social-image3-700x425@2x.png 1400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>The top TikTok during this time period was a post sharing a list of drinks you can get at Caribou Coffee with non-dairy milk for no extra charge. The post worked as an advertisement for the fact that Caribou was no longer charging for non-dairy milk, at least if you were a Caribou Perks member. However, the TikTok was also both entertaining and informative.<\/p>\n<p>Providing value to viewers is a great way to go beyond simply posting an advertisement. TikTok users like content with information they can benefit from, as is evident by <a href=\"https:\/\/www.semrush.com\/blog\/hooks-of-viral-tiktoks\/\" target=\"_blank\" rel=\"noopener\">SEMRush\u2019s study<\/a> that determined that posts with advice and life hacks are one of the top types of posts most likely to go viral.<\/p>\n<p>The fact that the post is not just an ad but also a fun-to-watch and value-adding video is likely why it earned a 170% engagement rate, about 25x the average engagement rate for the food and beverage industry on TikTok.<\/p>\n<h2>Methodology<\/h2>\n<p>To determine the top coffee brands on social media, we compared the engagement rates of several of the biggest coffee companies in the world against the average engagement rates for the food and beverage industry according to our Social Media Industry Benchmark Report, looking specifically between September 1, 2022, and August 31, 2023.<\/p>\n<p>Then, we compared the brands that outperformed that average engagement rate against one another. In order to be chosen for this list, brands must not only have the highest engagement rates but also post at least once per week.<\/p>\n<p><span data-sheets-root=\"1\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;&lt;div style=&quot;background:#E4F3FA; padding: 20px;margin-bottom: 20px;font-style:italic;&quot;&gt;&lt;strong&gt;\n &quot;Dig \n&lt;\/strong&gt; Explore and compare metrics for a sample set of companies using our Alcohol live benchmarks.&lt;\/div&gt;\n\n&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:768,&quot;11&quot;:3,&quot;12&quot;:0}\"><div style=\"background:#E4F3FA; padding: 20px;margin-bottom: 20px;font-style:italic;\"><strong>\n Dig deeper: \n<\/strong> Explore and compare metrics for a sample set of companies using our <a href=\"\/live-benchmarks\/coffee\/\" target=\"_blank\" rel=\"noopener\">live coffee benchmarks<\/a>.<\/div>\n\n<\/span><\/p>\n<h2>Wrapping Up the Best Coffee Brands on Social Media<\/h2>\n<p>If there\u2019s any takeaway from the list of the best coffee brands on social media, it\u2019s that it is crucial to understand the social media platform and its largest audience demographics. When it comes to Facebook and Twitter, older generations can typically be found here, who are looking for deals, discounts, and company news.<\/p>\n<p>Meanwhile, younger demographics are on Instagram and TikTok, where they want to see fun, entertaining, and informative content. Especially on TikTok, it\u2019s vital to find a way to make an ad feel less like an ad and more like an interesting, helpful piece of content.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>No matter where you go, it seems there\u2019s always some serious brand loyalty for the area\u2019s favorite coffee. New Englanders truly love their Dunkin\u2019. Meanwhile, on the West Coast, the love for Philz Coffee and Peet\u2019s Coffee is just as strong, depending on where on the coast you are. \ufeff &#8230;<\/p>\n","protected":false},"author":87,"featured_media":34287,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[18,20],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v22.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Top Coffee Brands on Social Media and What Makes Them Stand Out<\/title>\n<meta name=\"description\" content=\"Dive into four of the best-performing coffee brands on social media and how they\u2019re standing out online.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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