{"id":34680,"date":"2024-01-20T18:39:33","date_gmt":"2024-01-20T18:39:33","guid":{"rendered":"https:\/\/www.rivaliq.com\/?p=34680"},"modified":"2024-01-20T18:39:33","modified_gmt":"2024-01-20T18:39:33","slug":"top-fashion-brands-on-social-media","status":"publish","type":"post","link":"https:\/\/www.rivaliq.com\/blog\/top-fashion-brands-on-social-media\/","title":{"rendered":"Trends from the Top Fashion Brands on Social Media"},"content":{"rendered":"

After analyzing nearly 23K posts, we\u2019ve identified how the top Fashion brands on social media are getting their audiences engaged.<\/p>\n

Despite showing up fairly regularly, Fashion brands struggled with engagement on social media platforms this past year. On Instagram, Facebook, and Twitter they had nearly the lowest engagement rates of all industries surveyed for our 2023 Social Media Industry Benchmark Report<\/a>. On TikTok, however, they found more success with engagement rates right around the all-industry median.<\/p>\n

As we head into a new year, it\u2019s not a bad idea for Fashion brands to reflect on why they\u2019re falling behind other industries and think of ways to connect better with their target audiences. To help with this, we\u2019ll take a look at the brands in the fashion world that stand above the rest. Let\u2019s see what stories the numbers tell us about the latest trends from the top Fashion brands on social media.<\/p>\n

Top Fashion brands on social media<\/h2>\n

Top Fashion brand on Instagram: FIGS<\/h3>\n

We couldn\u2019t talk about the best fashion brands on Instagram without mentioning FIGS<\/a>, who pulled off an engagement rate nearly 3x the industry average of 0.29% at 0.83%. The Californian brand known for its stylish scrubs and medical apparel had the highest engagement rate of any brand in this landscape despite only posting around six times per week, about half the landscape average. This reminds us that quality content should take precedence in our marketing strategies.<\/p>\n

\"FIGS<\/p>\n

Trending audio sounds and relatable content were the most powerful tools in FIGS\u2019 Instagram marketing arsenal this year. Their followers were big fans of the brand\u2019s day-in-the-life and \u201cPOV\u201d Reels that highlight an everyday struggle or experience their target audience knows all too well. One of their especially popular Reels features a healthcare professional wearing scrubs, naturally, coming off a 12-hour shift and struggling to think of anything other than hospital sounds. The post brought in 14.8x more engagement than usual, including over 500 comments from followers laughing and tagging their friends.<\/p>\n

\"Top<\/p>\n

Nearly all of FIGS’ top Instagram posts were Reels in this style, some from their team and others reposted from other creators (always tagged for credit.) They\u2019re an excellent example of how brands can entertain their audiences while subtly drawing attention to a product.<\/p>\n

\n Looking to improve your Instagram Reels performance? Check out some of the best practices for Instagram Reels<\/a>.<\/div>\n\n<\/span><\/p>\n

FIGS posted relatively similar numbers of Reels and Carousels this past year, while they rarely posted single photos. In the end, their Reels brought in the highest engagement, with carousels coming in second, right on par with what we saw for the overall landscape. So, despite Instagram\u2019s move to balance out photo and video content<\/a>, Reels continue to be a powerful medium for brands to engage with followers.<\/p>\n

\"Post<\/p>\n

Other important tools brands used on Instagram were hashtags<\/a> and interactive<\/a> giveaways. In this landscape, Instagram posts that didn\u2019t feature hashtags performed, on average, 3.52x worse than those that did. Of the most widely used tags, #Pride had the highest engagement rate by follower, reflecting the importance of inclusivity for today\u2019s brands. #Giveaway was another popular tag that paid off in the engagement department. Getting potential customers to comment, like, and share posts for the chance to win their products helped brands bring in 4.35x more engagement than the landscape\u2019s average.<\/p>\n

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