{"id":34709,"date":"2024-01-21T21:35:36","date_gmt":"2024-01-21T21:35:36","guid":{"rendered":"https:\/\/www.rivaliq.com\/?p=34709"},"modified":"2024-01-23T20:32:05","modified_gmt":"2024-01-23T20:32:05","slug":"top-hotel-brands-on-social-media","status":"publish","type":"post","link":"https:\/\/www.rivaliq.com\/blog\/top-hotel-brands-on-social-media\/","title":{"rendered":"The Top 4 Hotel Brands on Social Media and What Makes Them Stand Out"},"content":{"rendered":"

The hotel industry has undergone some turbulent years thanks to the COVID-19 pandemic. When travel was restricted, the industry nearly collapsed. However, we\u2019ve seen a tremendous return to travel in 2023.<\/p>\n

According to the BCD Travel Research and Intelligence team\u2019s 2024 outlook report<\/a>, that continued recovery may slow in 2024. However, the demand for hotel rooms is still higher than the supply, which is good news for hotel brands, who can expect steady occupancy throughout the year. Hotel brands are already finding new ways to attract guests in 2024, including on their social media.<\/p>\n

According to our Social Media Benchmark Report for 2023<\/a>, the travel industry was one of the top professions to watch on social media, especially on TikTok and Facebook. Hotel brands in particular have been getting creative with new tactics to gain engagement online. Here\u2019s a look at how the top hotel brands on social media are convincing followers to pack their bags and book a room.<\/p>\n

The Top 4 Hotel Brands on Social Media<\/h2>\n

Best Hotel Brand on Facebook: Hard Rock Hotels<\/h3>\n

What Makes Them Stand Out<\/b>: Optimizing content for search<\/p>\n

One thing we love about Hard Rock Hotels<\/a> is that their social media presence seems to be looking toward the future. According to TINT\u2019s State of Social & User-Generated Content 2023 Report<\/a>, nearly 76% of people surveyed said that they used social media to search for products, brands, or experiences. That number is only expected to increase as we head into 2024.<\/p>\n

\"A<\/p>\n

Social media platforms have their own search functions, where the social network will recommend relevant posts based on search terms, hashtags, and keywords that the user types into the search bar. The three social networks that people use the most often to search for new things? Facebook, Instagram, and YouTube, which is why it\u2019s so crucial to make sure your content is search-optimized on these networks.<\/p>\n

This tactic is prevalent throughout Hard Rock Hotels\u2019 Facebook posts, where the hotel brand uses keywords that will help them get discovered by people searching for travel inspiration. Consider if someone were to look up \u201cpet-friendly hotels.\u201d They\u2019ll be more likely to stumble across Hard Rock Hotels\u2019 content, such as this post that talks about their Unleashed program that allows dogs to stay with their owners. The post even uses \u201cpet-friendly hotel\u201d in the link to their website.<\/p>\n

\"Hard<\/p>\n

The use of such descriptive keywords can help them get ahead of their competition, who may not yet be optimizing their content for Facebook\u2019s search engine. This post, which was one of the brand\u2019s top posts by engagement rate between December 1, 2022, and November 30, 2023, earned a 3.43% engagement rate, about 39x the average engagement rate of the travel industry on Facebook.<\/p>\n

\n Expert insight: \n<\/strong>Find out what is a good engagement rate on Facebook<\/a>\u00a0and how to calculate it.<\/div>\n\n<\/span><\/p>\n

Best Hotel Brand on Instagram: Hilton<\/h3>\n

What Makes Them Stand Out<\/b>: Highlighting unique experiences<\/p>\n

With so many other hotel brands out there, Hilton<\/a> has found a way to stand out online by focusing on the experiences you can only get with them. From hotel rooms inspired by Barbie to an \u201cAladdin\u201d-influenced suite that comes with tickets to the Broadway production of the beloved story, many of Hilton\u2019s Instagram posts with the highest engagement rate in 2023 focused on what made staying at a Hilton hotel different.<\/p>\n

The brand\u2019s top post by engagement rate focused on the partnership between Hilton and \u201cAladdin the Musical\u201d that allowed for this special suite and deal. The post gained an engagement rate of 2.63%, about 5.66x the average engagement rate for the travel industry on Instagram. Beyond simply talking about the unique suite, it also promoted the complimentary tickets, which were a major selling point of the deal.<\/p>\n

\"Hilton<\/p>\n

According to Instagram\u2019s internal data<\/a>, 70% of users turn to the platform before making a purchase, which is why it\u2019s beneficial to utilize your Instagram posts to talk about what makes buying from you special. By highlighting a one-of-a-kind offer or discount, like the deal of getting complimentary Broadway tickets, Hilton focused on an important selling point for staying at their Hilton New York Times Square location and encouraged potential customers along in their journey toward booking a room at the hotel.<\/p>\n

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