Throughout 2023, sustainable brands demonstrated on social media just how they sustain their high engagement. Whether they were showing off their environmentally-friendly practices on TikTok videos or tweeting about environmental issues on Twitter, these brands used their platforms to show off their values and what they stand for.<\/p>\n
Sustainability isn\u2019t just a trendy buzzword. For many people, it\u2019s a practice that they focus on in their everyday lives, and they want to support companies that feel the same. According to a study from McKinsey and NielsenIQ<\/a> that looked at retail sales growth between 2018 and 2022, products that made environmental, social, and governance (ESG) claims outperformed those without such claims.<\/p>\n It\u2019s not enough to just stand for sustainability. You have to promote it and show how you stand for it, as the top sustainable brands on social media demonstrate, especially if you want to reach younger generations. Sprout Social\u2019s research<\/a> found that younger generations want to support brands that align with their values. According to the U.S. Census Bureau<\/a>, as of 2019, more than half of all Americans are millennials or younger, which suggests the importance of tailoring your marketing toward these generations.<\/p>\n