{"id":35010,"date":"2024-03-04T08:47:01","date_gmt":"2024-03-04T08:47:01","guid":{"rendered":"https:\/\/www.rivaliq.com\/?p=35010"},"modified":"2024-03-05T08:47:15","modified_gmt":"2024-03-05T08:47:15","slug":"increase-facebook-engagement","status":"publish","type":"post","link":"https:\/\/www.rivaliq.com\/blog\/increase-facebook-engagement\/","title":{"rendered":"8 Simple Ways to Increase Facebook Engagement"},"content":{"rendered":"

Facebook was one of the first true social media platforms, and it\u2019s also one of the most interesting to watch. With the rise of newer apps like TikTok, many companies have heard whispers that it\u2019s time to jump off the Facebook ship, but we couldn\u2019t disagree more.<\/p>\n

Our 2024 Social Media Industry Benchmark Report found that the overall average engagement rate on Facebook was 0.06%, which is on par with our findings for our latest study<\/a>. This stagnancy might make you think that Facebook isn\u2019t growing, but that\u2019s not entirely true. According to Statista<\/a>, the number of Facebook users in the U.S. is expected to continue to increase between 2024 and 2028 by a whopping 12.6 million users.<\/p>\n

Over the next few years, you\u2019ll have a wealth of new users to target, which can help you boost your engagement rates. However, to reach those new Facebook users, you\u2019ll likely need to bring your Facebook strategy<\/a> into 2024. Let\u2019s talk about today\u2019s best tactics to increase your Facebook engagement.<\/p>\n

8 Tactics to Boost Facebook Engagement<\/h2>\n

1. Test and reinvest<\/h3>\n

This list is filled with new ways to engage your target audience, but it\u2019s essential to understand that your audience is unique to you. What engages them is specific to them. While these tactics can be a great place to start when you want to improve your Facebook strategy, the best way to optimize that blueprint is to test and reinvest.<\/p>\n

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\n Find out what is a good engagement rate on Facebook. <\/p>Learn more <\/a><\/div>\n<\/div>\n\n<\/span><\/p>\n

Social media analytics tools are built around the concept of finding what works for you. Testing new ideas requires you to analyze your results and see if those ideas are worth continuing to put in place. Otherwise, you\u2019re just constantly trying something new, even if a previous tactic was working well. When you make social media marketing choices based on the analytics in tools like Rival IQ, you\u2019ll be more likely to see whether or not your engagement is heading in the right direction.<\/p>\n

Rival IQ also gives you the additional benefit of allowing you to learn from your competitors. Our dashboard lets you see how you stack up in your industry, helping you keep tabs on your competitors.<\/p>\n

\"Competitive<\/p>\n

You can see where you land in terms of your engagement rate, such as in this chart that takes a look at top brands in skincare, or even dive deeper into the specific strategies your rivals have implemented. You can also glean helpful insights into your own accounts, like your best time to post.<\/p>\n

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