{"id":35397,"date":"2024-06-25T22:46:56","date_gmt":"2024-06-25T22:46:56","guid":{"rendered":"https:\/\/www.rivaliq.com\/?p=35397"},"modified":"2024-07-01T15:21:44","modified_gmt":"2024-07-01T15:21:44","slug":"top-sports-teams-social-media","status":"publish","type":"post","link":"https:\/\/www.rivaliq.com\/blog\/top-sports-teams-social-media\/","title":{"rendered":"2024 Top Professional Sports Teams on Social Media"},"content":{"rendered":"<p><strong>Lay down the sideline chalk, sharpen those skates, and raise the hoops, because we\u2019ve officially launched our inaugural Top Professional Sports Teams on Social Media report!<\/strong><\/p>\n<p>With the 2024 sports seasons in full swing, we\u2019re excited to bring you the latest social media highlights, insights, and winners from all 179 teams in the seven major North American professional sports leagues.<\/p>\n<p>Enjoy a plethora of case studies from NFL, MLB, NWSL, NBA, WNBA, MLS, and NHL brands who piled up the engagement on social, in addition to a bucketful of trends to help your brand increase engagement on Instagram, TikTok, Facebook and Twitter.<\/p>\n\n<div class=\"blog-inline-cta-image light\" >\n  <img src=\/wp-content\/uploads\/2024\/06\/001-2024-sports-email.png>\n  <div class=\"cta-wrapper\"> <p>\n   Dive into the top pro sports teams of the year.  <\/p><a class=\"x-btn ss-light x-btn-global\" target=\"_blank\" href=\/resources\/pro-sports-teams-industry-report-2024-download\/ style=\"\">Grab your report here <\/a><\/div>\n<\/div>\n\n\n<style>\nbody{overflow:unset;}<\/style>\n<div class=\"nav-toc\">\n<h6>CONTENTS<\/h6>\n<ul>\n<li><a class=\"nav-toc__link\" href=\"#title-overall-rankings\"><i class=\"x-icon--circle-o\" aria-hidden=\"true\" data-x-icon-s=\"\uf0a9\"><\/i>Overall Rankings<\/a><\/li>\n<li><a class=\"nav-toc__link\" href=\"#title-instagram-rankings\"><i class=\"x-icon--circle-o\" aria-hidden=\"true\" data-x-icon-s=\"\uf0a9\"><\/i>Instagram Rankings<\/a><\/li>\n<li><a class=\"nav-toc__link\" href=\"#title-tiktok-rankings\"><i class=\"x-icon--circle-o\" aria-hidden=\"true\" data-x-icon-s=\"\uf0a9\"><\/i>TikTok Rankings<\/a><\/li>\n<li><a class=\"nav-toc__link\" href=\"#title-facebook-rankings\"><i class=\"x-icon--circle-o\" aria-hidden=\"true\" data-x-icon-s=\"\uf0a9\"><\/i>Facebook Rankings<\/a><\/li>\n<li><a class=\"nav-toc__link\" href=\"#title-twitter-rankings\"><i class=\"x-icon--circle-o\" aria-hidden=\"true\" data-x-icon-s=\"\uf0a9\"><\/i>Twitter Rankings<\/a><\/li>\n<li><a class=\"nav-toc__link\" href=\"#title-live-benchmarks\"><i class=\"x-icon--circle-o\" aria-hidden=\"true\" data-x-icon-s=\"\uf0a9\"><\/i>Live Benchmarks<\/a><\/li>\n<li><a class=\"nav-toc__link\" href=\"#title-methodology\"><i class=\"x-icon--circle-o\" aria-hidden=\"true\" data-x-icon-s=\"\uf0a9\"><\/i>Methodology<\/a><\/li>\n<li><a class=\"nav-toc__link\" href=\"#title-why-benchmark\"><i class=\"x-icon--circle-o\" aria-hidden=\"true\" data-x-icon-s=\"\uf0a9\"><\/i>Why Benchmark?<\/a><\/li>\n<\/ul>\n<\/div>\n<p><!-- end toc nav --><\/p>\n<h2 id=\"title-overall-rankings\">Top Overall Sports Teams on Social Media<\/h2>\n<p>The <a href=\"https:\/\/www.bengals.com\/\" target=\"_blank\" rel=\"noopener\">Cincinnati Bengals<\/a> not only <a href=\"https:\/\/x.com\/search?q=%23RuleTheJungle&amp;src=hashtag_click\" target=\"_blank\" rel=\"noopener\">#RuleTheJungle<\/a>\ud83d\udc05, but they also rule the professional sports teams social media rankings, grabbing the gold out of all the brands we studied in 2023. The Bengals pulled this off thanks to a balanced content strategy that customized posts to the unique audiences of every major social channel. The <a href=\"https:\/\/www.buffalobills.com\/\" target=\"_blank\" rel=\"noopener\">Buffalo Bills<\/a> and <a href=\"https:\/\/www.intermiamicf.com\/\" target=\"_blank\" rel=\"noopener\">Inter Miami CF<\/a> put up a strong fight, rounding out No. 2 and No. 3 on our podium, respectively.<\/p>\n<table class=\"tg-data\">\n<tbody>\n<tr>\n<th class=\"tg-lqy6\" width=\"20%\">Overall Rank<\/th>\n<th class=\"tg-0lax\" width=\"40%\">Team<\/th>\n<th class=\"tg-lqy6\"><i style=\"color: #507da2;\" data-x-icon-b=\"\uf16d\"><\/i> Rank<\/th>\n<th class=\"tg-lqy6\"><i style=\"color: #69c9d0;\" data-x-icon-b=\"\ue07b\"><\/i> Rank<\/th>\n<th class=\"tg-lqy6\"><i style=\"color: #274b82;\" data-x-icon-b=\"\uf39e\"><\/i> Rank<\/th>\n<th class=\"tg-lqy6\"><i style=\"color: #62c2f5;\" data-x-icon-b=\"\uf099\"><\/i> Rank<\/th>\n<\/tr>\n<tr>\n<td class=\"tg-p5oz\"><strong>1<\/strong><\/td>\n<td class=\"tg-buh4\">Cincinnati Bengals<\/td>\n<td class=\"tg-p5oz\">2<\/td>\n<td class=\"tg-p5oz\">3<\/td>\n<td class=\"tg-p5oz\">10<\/td>\n<td class=\"tg-p5oz\">4<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-lqy6\"><strong>2<\/strong><\/td>\n<td class=\"tg-0lax\">Buffalo Bills<\/td>\n<td class=\"tg-lqy6\">6<\/td>\n<td class=\"tg-lqy6\">2<\/td>\n<td class=\"tg-lqy6\">2<\/td>\n<td class=\"tg-lqy6\">15<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-p5oz\"><strong>3<\/strong><\/td>\n<td class=\"tg-buh4\">Inter Miami CF<\/td>\n<td class=\"tg-p5oz\">1<\/td>\n<td class=\"tg-p5oz\">53<\/td>\n<td class=\"tg-p5oz\">1<\/td>\n<td class=\"tg-p5oz\">1<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-lqy6\"><strong>4<\/strong><\/td>\n<td class=\"tg-0lax\">Houston Astros<\/td>\n<td class=\"tg-lqy6\">15<\/td>\n<td class=\"tg-lqy6\">10<\/td>\n<td class=\"tg-lqy6\">4<\/td>\n<td class=\"tg-lqy6\">19<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-p5oz\"><strong>5<\/strong><\/td>\n<td class=\"tg-buh4\">Kansas City Chiefs<\/td>\n<td class=\"tg-p5oz\">4<\/td>\n<td class=\"tg-p5oz\">41<\/td>\n<td class=\"tg-p5oz\">3<\/td>\n<td class=\"tg-p5oz\">12<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-lqy6\"><strong>6<\/strong><\/td>\n<td class=\"tg-0lax\">Philadelphia Phillies<\/td>\n<td class=\"tg-lqy6\">5<\/td>\n<td class=\"tg-lqy6\">44<\/td>\n<td class=\"tg-lqy6\">13<\/td>\n<td class=\"tg-lqy6\">11<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-p5oz\"><strong>7<\/strong><\/td>\n<td class=\"tg-buh4\">Seattle Mariners<\/td>\n<td class=\"tg-p5oz\">21<\/td>\n<td class=\"tg-p5oz\">24<\/td>\n<td class=\"tg-p5oz\">24<\/td>\n<td class=\"tg-p5oz\">7<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-lqy6\"><strong>8<\/strong><\/td>\n<td class=\"tg-0lax\">Philadelphia Eagles<\/td>\n<td class=\"tg-lqy6\">3<\/td>\n<td class=\"tg-lqy6\">28<\/td>\n<td class=\"tg-lqy6\">17<\/td>\n<td class=\"tg-lqy6\">22<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-p5oz\"><strong>9<\/strong><\/td>\n<td class=\"tg-buh4\">Los Angeles Dodgers<\/td>\n<td class=\"tg-p5oz\">7<\/td>\n<td class=\"tg-p5oz\">62<\/td>\n<td class=\"tg-p5oz\">20<\/td>\n<td class=\"tg-p5oz\">4<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-lqy6\"><strong>10<\/strong><\/td>\n<td class=\"tg-0lax\">San Diego Padres<\/td>\n<td class=\"tg-lqy6\">10<\/td>\n<td class=\"tg-lqy6\">59<\/td>\n<td class=\"tg-lqy6\">19<\/td>\n<td class=\"tg-lqy6\">5<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Other pro sports teams like the <a href=\"https:\/\/www.mlb.com\/astros\" target=\"_blank\" rel=\"noopener\">Houston Astros<\/a>, <a href=\"https:\/\/www.chiefs.com\/\" target=\"_blank\" rel=\"noopener\">Kansas City Chiefs<\/a>, <a href=\"https:\/\/www.mlb.com\/phillies\" target=\"_blank\" rel=\"noopener\">Philadelphia Phillies<\/a>, <a href=\"https:\/\/www.mlb.com\/mariners\" target=\"_blank\" rel=\"noopener\">Seattle Mariners<\/a>, <a href=\"https:\/\/www.philadelphiaeagles.com\/\" target=\"_blank\" rel=\"noopener\">Philadelphia Eagles<\/a>, <a href=\"https:\/\/www.mlb.com\/dodgers\" target=\"_blank\" rel=\"noopener\">L.A. Dodgers<\/a>, and <a href=\"https:\/\/www.mlb.com\/padres\" target=\"_blank\" rel=\"noopener\">San Diego Padres<\/a> had strong years in 2023, rounding out our overall Top 10.<\/p>\n<h3>Top Brand: Cincinnati Bengals<\/h3>\n<p><a href=\"https:\/\/www.sportingnews.com\/us\/nfl\/news\/who-dey-origin-bengals-chant-meaning\/o5yh95aunshurxrojh3ayxmj\" target=\"_blank\" rel=\"noopener\">Who dey?<\/a> Dey just the pro sports team social media champs, and they should be proud. The Cincinnati Bengals ranked in the Top 10 of all four social channels we measured this year, including Top 3 rankings on Instagram and TikTok. Thanks to a never-ending flow of short-form video, the Bengals\u2019 social squad leveraged TikTok to maximum efficiency, as 9 of its top 10 posts (total engagement) were published the world\u2019s trendiest platform.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"border-no-caption aligncenter wp-image-35502 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image15-700x408.png\" alt=\"Cincinnati Bengals TikTok post featuring a player reacting humorously with engagement statistics.\" width=\"700\" height=\"408\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image15-350x204@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image15-300x175.png 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image15-1024x597.png 1024w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image15-1536x896.png 1536w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image15-100x58.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image15-350x204.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image15-1170x682.png 1170w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image15.png 1790w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image15-700x408@2x.png 1400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>They also paired photos with cheeky and well-timed captions, with many top performers on Instagram, usually featuring superstar quarterback Joe Burrow. As one of their captions bluntly stated: \u201cNo such thing as too much @joeyb_9 content.\u201d And they were right, as more than half of the Bengals\u2019 top 25 social posts in total engagement featured \u201cJoe Cool\u201d himself.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"border-no-caption aligncenter wp-image-35497 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image10-700x411.png\" alt=\"Cincinnati Bengals Instagram post featuring a player signing a document with engagement statistics.\" width=\"700\" height=\"411\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image10-350x205@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image10-300x176.png 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image10-1024x601.png 1024w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image10-1536x901.png 1536w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image10-100x59.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image10-350x205.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image10-1170x686.png 1170w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image10.png 1790w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image10-700x411@2x.png 1400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>We don\u2019t know if felines are early risers, but the Cincinnati Bengals\u2019 social media team definitely is, with posting the highest concentration of its content before noon, especially during the pregame hours between 9-10 a.m. (EST). They enjoyed spikes in engagement rate by follower during postgame hours, in particular, usually sharing a plethora of game highlights, post-game interviews, and engaging statistics graphics between 3 and 5 p.m.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"border-no-caption aligncenter wp-image-35512 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image25-700x644.png\" alt=\"Graphs showing the average activity and engagement rate per published hour for the Cincinnati Bengals.\" width=\"700\" height=\"644\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image25-350x322@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image25-300x276.png 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image25-1024x942.png 1024w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image25-100x92.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image25-350x322.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image25-1170x1077.png 1170w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image25.png 1202w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<h3>Top Trend 1: Short-Form Video Reigns Supreme<\/h3>\n<p>It\u2019s no secret that most social media channels are prioritizing short-form video in their feed algorithms, but professional sports teams are an industry that excels at Instagram Reels and TikTok videos, in particular. Of the 179 teams analyzed, their TikTok videos and Instagram Reels combined for 2.2 billion engagements, comprising more than one third of all total engagements in the industry in 2023.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"border-no-caption aligncenter wp-image-35494 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image7-700x358.png\" alt=\"San Diego Wave FC TikTok post celebrating Melanie Barcenas' professional debut with engagement statistics\" width=\"700\" height=\"358\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image7-350x179@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image7-300x153.png 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image7-1024x523.png 1024w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image7-1536x785.png 1536w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image7-100x51.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image7-350x179.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image7-1170x598.png 1170w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image7.png 1784w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image7-700x358@2x.png 1400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p><a href=\"https:\/\/sandiegowavefc.com\/\" target=\"_blank\" rel=\"noopener\">San Diego Wave FC<\/a> was the top-ranked NWSL team on TikTok, also ranking in the top five of all pro sports teams in TikTok engagement rate by follower. Its strategy was simple. Post videos about rookie Melanie Barcenas as much as possible. Barcenas made her Wave debut in 2023 the age of 15, making her the youngest player to ever play in the NWSL, and San Diego rode the Gen Z \u201cwave\u201d to TikTok success all year long.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"border-no-caption aligncenter wp-image-35513 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image26-700x436.png\" alt=\"Philadelphia Eagles Instagram reel featuring an eagle flying during a game with engagement statistics\" width=\"700\" height=\"436\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image26-350x218@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image26-300x187.png 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image26-1024x637.png 1024w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image26-1536x956.png 1536w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image26-100x62.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image26-350x218.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image26-1170x728.png 1170w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image26.png 1784w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image26-700x436@2x.png 1400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>Their motto is <a href=\"https:\/\/www.instagram.com\/explore\/tags\/flyeaglesfly\/\" target=\"_blank\" rel=\"noopener\">#FlyEaglesFly<\/a>, and boy did the Philadelphia Eagles soar in 2023, earning a No. 7 overall ranking, largely in part to its success with Instagram Reels. Take this Reel for example, showing off their beloved live mascot, Noah the Eagle, who kicked off a Sunday Night game versus the Miami Dolphins in October. No disrespect to the Eagles\u2019 official mascot, Swoop, but the fans in Philly sure loved seeing their local Elmwood Park Zoo resident make an appearance at their beloved Lincoln Financial Field, to the tune of more than 8 million engagements on this post alone.<\/p>\n<h3>Top Trend 2: Candid Moments<\/h3>\n<p>Game highlights are great and all, but pro sports team fans seem to prefer soaking up social media posts showing the human side of their favorite athletes. Posts featuring funny sideline moments, mic\u2019d up audio clips, locker room footage, and pre-game fashion regularly earned high engagement rates by follower for brands. With so many superstar athletes carrying international fame \u2014 and their own massive social media followings \u2014 the secret sauce includes a healthy dose of content revolving around their personalities off the court\/ice\/pitch\/field.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"border-no-caption aligncenter wp-image-35495 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image8-700x411.png\" alt=\"Memphis Grizzlies TikTok post featuring Ja Morant and his daughter with engagement statistics\" width=\"700\" height=\"411\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image8-350x206@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image8-300x176.png 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image8-1024x602.png 1024w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image8-1536x902.png 1536w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image8-100x59.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image8-350x206.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image8-1170x687.png 1170w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image8.png 1784w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image8-700x411@2x.png 1400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>Call it clickbait if you want, but there\u2019s no denying that cute kids hold a special place in the social media world. The <a href=\"https:\/\/www.nba.com\/grizzlies\/\" target=\"_blank\" rel=\"noopener\">Memphis Grizzlies<\/a> took advantage of an adorable courtside moment with star point guard Ja Morant and his 3-year-old daughter Kaari during pregame warmups. In a world where superstar athletes are often judged by their performance, social posts featuring their families do a wonderful job of mixing up content to keep things positive. Fanbases are passionate, often resulting in critical engagement on social media, and pro sports teams leverage content like this to lighten the mood.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"border-no-caption aligncenter wp-image-35488 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image1-700x435.png\" alt=\"Atlanta Dream Instagram post featuring courtside fans with engagement statistics.\" width=\"700\" height=\"435\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image1-350x218@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image1-300x186.png 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image1-1024x636.png 1024w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image1-1536x955.png 1536w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image1-100x62.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image1-350x218.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image1-1170x727.png 1170w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image1.png 1786w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image1-700x435@2x.png 1400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>Keeping the family vibes going, take a look at this fun Instagram post by the <a href=\"https:\/\/dream.wnba.com\/\" target=\"_blank\" rel=\"noopener\">Atlanta Dream<\/a>, featuring team vice president and part owner Renee Montgomery. The strategy here is clear; Just a mom and her son (Angel) dancing to music in their courtside seats during a timeout at a game in August. The simple 5-second video checks two of the good-vibes boxes: catchy tunes \u2705 and a wholesome family moment \u2705, and it earned the Dream nearly 1 million Instagram engagements.<\/p>\n<h3>Top Trend 3: Fan-Centric Posts<\/h3>\n<p>It sounds like a no-brainer, but what better way to engage with your fans on social media? Make the content about them, duh! Many of our top-ranked pro sports teams did just that in 2023, posting a wide range of fan-centric content, including in-game jumbotron footage of game attendees at the venues, players signing autographs for children, babies wearing branded sports apparel, and pre-game festivities and tailgates.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"border-no-caption aligncenter wp-image-35510 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image23-700x426.png\" alt=\"Tampa Bay Lightning TikTok post featuring the emoji cam challenge during a game with engagement statistics\" width=\"700\" height=\"426\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image23-350x213@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image23-300x183.png 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image23-1024x623.png 1024w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image23-1536x935.png 1536w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image23-100x61.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image23-350x213.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image23-1170x712.png 1170w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image23.png 1788w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image23-700x426@2x.png 1400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>While all pro sports teams use a variety of tactics on their video boards to engage with fans during games, the <a href=\"https:\/\/www.nhl.com\/lightning\/\" target=\"_blank\" rel=\"noopener\">Tampa Bay Lightning<\/a> broke from the trendy celebrity look-a-like schtick, and instead challenged ticket holders to make faces matching the emoji on the jumbotron. The live results are comical, and the social media results are even better, as this video piled up a whopping 1.2M engagements on TikTok.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"border-no-caption aligncenter wp-image-35503 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image16-700x412.png\" alt=\"Detroit Tigers Instagram reel featuring a young fan converting to support the team with engagement statistics.\" width=\"700\" height=\"412\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image16-350x206@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image16-300x177.png 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image16-1024x603.png 1024w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image16-1536x904.png 1536w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image16-100x59.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image16-350x206.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image16-1170x689.png 1170w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image16.png 1784w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image16-700x412@2x.png 1400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>Professional athletes are often generous with their time, giving autographs to fans at official team functions and in their personal lives. But in this case, <a href=\"https:\/\/www.mlb.com\/tigers\" target=\"_blank\" rel=\"noopener\">Detroit Tigers<\/a> superstar \u2014 and future Hall of Famer \u2014 Miguel Cabrera made a young fan earn his autograph. The boy was wearing the jersey of the opposing team, and Cabrera refused the autograph because of it. The fan\u2019s solution? Switch jerseys with his brother, who happened to be wearing Cabrera\u2019s jersey. His resourcefulness worked, as \u201cMiggy\u201d rewarded the child with his game bat for his efforts. The Tigers\u2019 social media team beautifully edited the captured footage of the moment into an Instagram Reel, to the tune of 137k engagements. \ud83d\udcaa\ud83c\udffd<\/p>\n<h2 id=\"title-instagram-rankings\">Top Sports Teams on Instagram<\/h2>\n<p>Pro sports teams knocked it out of the park on Instagram in 2023, with a median engagement rate by follower of 1.39%, which is way higher than these brands earned on Facebook and Twitter (but way lower than on TikTok). It&#8217;s no surprise that pro sports brands perform so well, as the industry ranks No. 2 on Instagram (behind only Higher Education) in our <a href=\"\/blog\/social-media-industry-benchmark-report\/\" target=\"_blank\" rel=\"noopener\">2024 Social Media Industry Benchmark Report<\/a>. Pro sports teams posted more than 18 times per week on Instagram \u2014 nearly three times per day \u2014 which is tops among all industries we measured in that same report, by a landslide.<\/p>\n<table class=\"tg-data\">\n<tbody>\n<tr>\n<th class=\"tg-lqy6\">Rank<\/th>\n<th class=\"tg-0lax\">Team<\/th>\n<th class=\"tg-lqy6\"><i style=\"color: #507da2;\" data-x-icon-b=\"\uf16d\"><\/i> Total Engagement<\/th>\n<th class=\"tg-lqy6\"><i style=\"color: #507da2;\" data-x-icon-b=\"\uf16d\"><\/i> Eng. Rate by Follower<\/th>\n<\/tr>\n<tr>\n<td class=\"tg-p5oz\"><strong>1<\/strong><\/td>\n<td class=\"tg-buh4\">Inter Miami CF<\/td>\n<td class=\"tg-p5oz\">380,100,872<\/td>\n<td class=\"tg-p5oz\">4.35%<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-lqy6\"><strong>2<\/strong><\/td>\n<td class=\"tg-0lax\">Cincinnati Bengals<\/td>\n<td class=\"tg-lqy6\">63,968,428<\/td>\n<td class=\"tg-lqy6\">3.40%<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-p5oz\"><strong>3<\/strong><\/td>\n<td class=\"tg-buh4\">Philadelphia Eagles<\/td>\n<td class=\"tg-p5oz\">118,675,158<\/td>\n<td class=\"tg-p5oz\">3.03%<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-lqy6\"><strong>4<\/strong><\/td>\n<td class=\"tg-0lax\">Kansas City Chiefs<\/td>\n<td class=\"tg-lqy6\">106,396,210<\/td>\n<td class=\"tg-lqy6\">2.97%<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-p5oz\"><strong>5<\/strong><\/td>\n<td class=\"tg-buh4\">Philadelphia Phillies<\/td>\n<td class=\"tg-p5oz\">43,609,170<\/td>\n<td class=\"tg-p5oz\">3.34%<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-lqy6\"><strong>6<\/strong><\/td>\n<td class=\"tg-0lax\">Buffalo Bills<\/td>\n<td class=\"tg-lqy6\">49,348,508<\/td>\n<td class=\"tg-lqy6\">3.01%<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-p5oz\"><strong>7<\/strong><\/td>\n<td class=\"tg-buh4\">Los Angeles Dodgers<\/td>\n<td class=\"tg-p5oz\">53,842,346<\/td>\n<td class=\"tg-p5oz\">2.94%<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-lqy6\"><strong>8<\/strong><\/td>\n<td class=\"tg-0lax\">San Francisco 49ers<\/td>\n<td class=\"tg-lqy6\">84,030,756<\/td>\n<td class=\"tg-lqy6\">2.28%<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-p5oz\"><strong>9<\/strong><\/td>\n<td class=\"tg-buh4\">Los Angeles Angels<\/td>\n<td class=\"tg-p5oz\">27,099,092<\/td>\n<td class=\"tg-p5oz\">3.30%<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-lqy6\"><strong>10<\/strong><\/td>\n<td class=\"tg-0lax\">San Diego Padres<\/td>\n<td class=\"tg-lqy6\">29,381,094<\/td>\n<td class=\"tg-lqy6\">3.00%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Inter Miami CF took the gold on Instagram this year, with the Cincinnati Bengals and Philadelphia Eagles rounding out the medalists. Overall top 10 finishers Kansas City Chiefs, Philadelphia Phillies, Buffalo Bills, Los Angeles Dodgers, and San Diego Padres also stood out on Instagram, while the San Francisco 49ers and Los Angeles Angels stood out on Instagram, but didn\u2019t score well enough on other channels to make it into the overall top 10.<\/p>\n<h3>Featured brand: Inter Miami CF<\/h3>\n<p>Inter Miami managed a big win on Instagram this year thanks to nonstop coverage of international superstar Lionel Messi. The brand brings us a taste of international f\u00fatbol, along with its rabid fanbase, helping the Herons finish on the podium in our overall rankings, as well. Inter Miami FC also ranked No. 1 on Facebook and Twitter, and if it can move up the charts on TikTok, it has a strong chance at earning our No. 1 overall sports team on social media in next year&#8217;s report.<\/p>\n<p>The Herons outperformed all the competition on both Instagram engagement rate and total: the brand earned a median engagement rate of 4.35% and nearly 280M total engagements. That&#8217;s a big number, folks. Like, REALLY big. Inter Miami CF&#8217;s Instagram engagement total alone was more than the combined cross-channel total engagement of 176 of the 179 teams we studied, averaging about 353k engagements per post. Beautifully designed graphics and cleverly edited videos helped, but so did adding an astonishing 14.6 million followers on Instagram in 2023.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"border-no-caption aligncenter wp-image-35489 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image2-700x449.png\" alt=\"Inter Miami CF Instagram post celebrating Lionel Messi's goal with engagement statistics.\" width=\"700\" height=\"449\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image2-350x224@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image2-300x192.png 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image2-1024x656.png 1024w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image2-1536x985.png 1536w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image2-100x64.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image2-350x224.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image2-1170x750.png 1170w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image2.png 1794w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image2-700x449@2x.png 1400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>Inter Miami CF\u2019s social media team clearly prepared for the arrival of Messi, as it regularly rolled out consistent, branded graphics for every possible scenario, including welcome messages, goals scored, sponsorships, highlights, etc., and its fans ate it all up. This Instagram Reel celebrating his first goal with the club racked up nearly 6.2 million engagements alone. We guess the separation really is in the preparation.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"border-no-caption aligncenter wp-image-35498 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image11-700x412.png\" alt=\"Inter Miami CF Instagram post featuring a new player holding a jersey, with engagement statistics.\" width=\"700\" height=\"412\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image11-350x206@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image11-300x177.png 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image11-1024x603.png 1024w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image11-1536x904.png 1536w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image11-100x59.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image11-350x206.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image11-1170x689.png 1170w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image11.png 1784w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image11-700x412@2x.png 1400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>Messi wasn\u2019t the only international f\u00fatbol superstar to join the Herons in 2023, as Inter Miami CF also signed Uruguay legend Luis Su\u00e1rez to the roster. Just as they did with Messi, the club leveraged Su\u00e1rez\u2019s international fame to not only help its chances of winning an MLS Cup, but to increase brand visibility through its social channels. When they made the announcement in December, the rich got richer, with this carousel post earning nearly 5.3 million engagements, positioning the club for even more Instagram success in 2024.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"border-no-caption aligncenter wp-image-35505 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image18-700x412.png\" alt=\"Inter Miami CF Instagram reel celebrating a team victory with engagement statistics.\" width=\"700\" height=\"412\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image18-350x206@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image18-300x177.png 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image18-1024x603.png 1024w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image18-1536x905.png 1536w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image18-100x59.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image18-350x206.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image18-1170x689.png 1170w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image18.png 1786w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image18-700x412@2x.png 1400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>At the end of the day, pro sports fans care most about one thing, and that\u2019s winning. Like many other successful pro sports brands on Instagram, Inter Miami CF regularly shared match highlights in the form of Instagram Reels, and this post was no exception. Messi made a rousing debut for the club with a stoppage-time winner to beat Liga MX&#8217;s Cruz Azul 2-1, and this Reel highlighting the goal earned an astonishing 39.1% engagement rate by follower, nearly 28 times the industry median for Instagram posts.<\/p>\n<p><span data-sheets-root=\"1\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;&lt;div style=&quot;background:#E4F3FA; padding: 20px;margin-bottom: 20px;font-style:italic;&quot;&gt;&lt;strong&gt;\n &quot;Try \n&lt;\/strong&gt;To perform this analysis, we use the Cross-channel Landscape Comparison report in Rival IQ.&lt;\/div&gt;\n\n&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:4993,&quot;3&quot;:{&quot;1&quot;:0},&quot;10&quot;:2,&quot;11&quot;:3,&quot;12&quot;:0,&quot;15&quot;:&quot;Arial, sans-serif&quot;}\"><div style=\"background:#E4F3FA; padding: 20px;margin-bottom: 20px;font-style:italic;\"><strong>\n Dig deeper: \n<\/strong>Delve into how to accurately measure <a href=\"\/blog\/good-engagement-rate-instagram\/\" target=\"_blank\" rel=\"noopener\">Instagram engagement<\/a> and what the current benchmark is for a good engagement rate across various industries.<\/div>\n\n<\/span><\/p>\n<h2 id=\"title-tiktok-rankings\">Top Sports Teams on TikTok<\/h2>\n<p>Kudos to the <a href=\"https:\/\/www.nba.com\/bulls\/\" target=\"_blank\" rel=\"noopener\">Chicago Bulls<\/a> for earning TikTok gold this year, and to overall top 10 finishers Buffalo Bills and Cincinnati Bengals for joining the NBA team on the winner\u2019s podium. The Houston Astros \u2014 another top 10 overall finisher \u2014 also had a superb performance on TikTok, along with the <a href=\"https:\/\/www.nba.com\/warriors\" target=\"_blank\" rel=\"noopener\">Golden State Warriors<\/a>, <a href=\"https:\/\/www.steelers.com\/\" target=\"_blank\" rel=\"noopener\">Pittsburgh Steelers<\/a>, <a href=\"https:\/\/www.detroitlions.com\/\" target=\"_blank\" rel=\"noopener\">Detroit Lions<\/a>, <a href=\"https:\/\/www.nba.com\/grizzlies\/\" target=\"_blank\" rel=\"noopener\">Memphis Grizzlies<\/a>, <a href=\"https:\/\/www.raiders.com\/\" target=\"_blank\" rel=\"noopener\">Las Vegas Raiders<\/a> and <a href=\"https:\/\/www.nba.com\/bucks\/\" target=\"_blank\" rel=\"noopener\">Milwaukee Bucks<\/a> rounding out our top 10. The Astros are the standout MLB team on the list, while the <a href=\"https:\/\/www.nhl.com\/devils\/\" target=\"_blank\" rel=\"noopener\">New Jersey Devils<\/a> (NHL), San Diego Wave FC (NWSL), and Inter Miami CF (MLS) were the top-ranked TikTok accounts in their respective leagues.<\/p>\n<table class=\"tg-data\">\n<tbody>\n<tr>\n<th class=\"tg-lqy6\">Rank<\/th>\n<th class=\"tg-0lax\">Team<\/th>\n<th class=\"tg-lqy6\"><i style=\"color: #69c9d0;\" data-x-icon-b=\"\ue07b\"><\/i> Total Engagement<\/th>\n<th class=\"tg-lqy6\"><i style=\"color: #69c9d0;\" data-x-icon-b=\"\ue07b\"><\/i> Eng. Rate by View*<\/th>\n<\/tr>\n<tr>\n<td class=\"tg-p5oz\"><strong>1<\/strong><\/td>\n<td class=\"tg-buh4\">Chicago Bulls<\/td>\n<td class=\"tg-p5oz\">21,135,920<\/td>\n<td class=\"tg-p5oz\">13.87%<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-lqy6\"><strong>2<\/strong><\/td>\n<td class=\"tg-0lax\">Buffalo Bills<\/td>\n<td class=\"tg-lqy6\">14,764,407<\/td>\n<td class=\"tg-lqy6\">13.67%<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-p5oz\"><strong>3<\/strong><\/td>\n<td class=\"tg-buh4\">Cincinnati Bengals<\/td>\n<td class=\"tg-p5oz\">27,223,076<\/td>\n<td class=\"tg-p5oz\">13.16%<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-lqy6\"><strong>4<\/strong><\/td>\n<td class=\"tg-0lax\">Golden State Warriors<\/td>\n<td class=\"tg-lqy6\">23,744,663<\/td>\n<td class=\"tg-lqy6\">12.20%<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-p5oz\"><strong>5<\/strong><\/td>\n<td class=\"tg-buh4\">Pittsburgh Steelers<\/td>\n<td class=\"tg-p5oz\">14,951,218<\/td>\n<td class=\"tg-p5oz\">12.30%<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-lqy6\"><strong>6<\/strong><\/td>\n<td class=\"tg-0lax\">Detroit Lions<\/td>\n<td class=\"tg-lqy6\">8,767,581<\/td>\n<td class=\"tg-lqy6\">12.55%<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-p5oz\"><strong>7<\/strong><\/td>\n<td class=\"tg-buh4\">Memphis Grizzlies<\/td>\n<td class=\"tg-p5oz\">8,500,296<\/td>\n<td class=\"tg-p5oz\">12.34%<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-lqy6\"><strong>8<\/strong><\/td>\n<td class=\"tg-0lax\">Las Vegas Raiders<\/td>\n<td class=\"tg-lqy6\">5,004,472<\/td>\n<td class=\"tg-lqy6\">14.82%<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-p5oz\"><strong>9<\/strong><\/td>\n<td class=\"tg-buh4\">Milwaukee Bucks<\/td>\n<td class=\"tg-p5oz\">5,356,814<\/td>\n<td class=\"tg-p5oz\">13.42%<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-lqy6\"><strong>10<\/strong><\/td>\n<td class=\"tg-0lax\">Houston Astros<\/td>\n<td class=\"tg-lqy6\">5,284,259<\/td>\n<td class=\"tg-lqy6\">12.67%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>If you&#8217;ve read our 2024 Social Media Industry Benchmark Report, you&#8217;ll know that TikTok engagement rates dwarf those of all other social media channels. If you read that report, or our 2024 TikTok Benchmark Report, you&#8217;ll also remember that we measure engagement rate by view on this platform, instead of by follower, because counting the number of times a viewer liked, commented, or shared and dividing it by the overall number of views measures just how compelling your content was.<\/p>\n<p>Pro sports teams drew a whopping 9.45% engagement rate by view on TikTok this year and posted just 3.4 videos per week, the fewest of all the social channels we measured in 2023.<\/p>\n<h3>Featured brand: Chicago Bulls<\/h3>\n<p>The Chicago Bulls have a storied history and are one of the most recognizable brands in all of pro sports,\u00a0 but the NBA team set itself apart in 2023 by standing out on TikTok, in particular. So how did the Bulls&#8217; social media team pull off this feat in arguably the most competitive social landscape in 2023? Adding 1.5 million followers (third most of all 179 teams we studied) certainly helped, but the Bulls also ranked in the top 5 in engagements per video and engagement rate by view, despite posting slightly below the industry median of 3.4 videos per week. Let\u2019s dive into the content that helped the Chicago Bulls slam dunk on TikTok.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"border-no-caption aligncenter wp-image-35507 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image20-700x425.png\" alt=\"Chicago Bulls TikTok video featuring a pregame fist bump challenge with engagement statistics.\" width=\"700\" height=\"425\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image20-350x212@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image20-300x182.png 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image20-1024x621.png 1024w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image20-1536x932.png 1536w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image20-100x61.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image20-350x212.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image20-1170x710.png 1170w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image20.png 1790w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image20-700x425@2x.png 1400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>Behind the scenes footage was the Bulls\u2019 go-to in 2023, regularly showing what it\u2019s like for the players during pre-game sessions, practices, travel, and other team obligations and events off the court. A simple bag of candy was all that was required for its social squad to put together this fun TikTok video, which accumulated nearly 8.8 million engagements, the most of any single TikTok post from the 179 teams we studied, and the second most of any post across all social channels.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"border-no-caption aligncenter wp-image-35508 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image21-700x426.png\" alt=\"Chicago Bulls TikTok post featuring a scare prank during media day with engagement statistics.\" width=\"700\" height=\"426\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image21-350x213@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image21-300x182.png 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image21-1024x623.png 1024w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image21-1536x934.png 1536w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image21-100x61.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image21-350x213.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image21-1170x711.png 1170w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image21.png 1776w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image21-700x426@2x.png 1400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>The social team continued with its cheeky shenanigans to kick off October\u2019s spooky season with this #ScarePrank post. While it\u2019s unclear if he was put up to it, guard Coby White\u2019s sneaky scare of teammate Zach LaVine during the Bulls\u2019 official media day was a hit on TikTok. LaVine wasn\u2019t impressed, but the team\u2019s social media followers were definitely pleased.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"border-no-caption aligncenter wp-image-35501 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image14-700x441.png\" alt=\"Chicago Bulls TikTok post featuring a mascot and a celebrity with engagement statistics.\" width=\"700\" height=\"441\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image14-350x221@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image14-300x189.png 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image14-1024x645.png 1024w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image14-1536x968.png 1536w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image14-100x63.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image14-350x221.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image14-1170x737.png 1170w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image14.png 1780w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image14-700x441@2x.png 1400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>We are ALWAYS here for mascots, and the Bulls didn\u2019t disappoint. A common theme we noticed across all channels was pro sports teams posting content of celebrities attending their games or events, usually rocking branded team apparel. Leveraging celebrity influence has been a tactic for all industries for as long as we can remember, but Chicago pulled it off to perfection here, combining their beloved Benny the Bull mascot with acclaimed musician Billie Eilish in this wildly successful TikTok video.<\/p>\n<div id=\"versus-app\" class=\"blog-inline tiktok\"><\/div>\n<script>\n  jQuery( document ).ready(function() {\n    var freeToolsHasRun = false;\n    const appToWatch = document.querySelector('#versus-app');\n\n    function callback(entries, observer) {\n      if (!freeToolsHasRun && entries[0].isIntersecting) {\n        \n        \/\/ load the free tools css\n        var ftcss = document.createElement('link');\n\n        \/\/ set the attributes for link element  \n        ftcss.rel = 'stylesheet';\n        ftcss.type = 'text\/css';\n        ftcss.href = '\/\/d19n1ren9crl9v.cloudfront.net\/stylesheets\/public-marketing-free-tool-style.css?_cb=10';\n       \n        document.head.appendChild(ftcss);\n        \n        \/\/ now load the javascript\n        var ftscript = document.createElement('script');\n        ftscript.onload = function() {\n\n          \/\/do stuff with the script\n          RivalIQMarketing.apps.Versus.start({\n            subheadText: 'Run a free TikTok social comparison report against your main competition. Go head to head.',\n            disableSampleDisplay: true,\n            focusInputOnLoad:false,\n            channel: 'tiktok'\n          });\n        };\n        ftscript.src = \"\/\/d19n1ren9crl9v.cloudfront.net\/js\/bundle-free-tool.js?_cb=10\";\n        document.head.appendChild(ftscript);\n        freeToolsHasRun = true;\n      }\n    }\n    \/\/ Instancing a new IntersectionObserver\n    const observer = new IntersectionObserver(callback);\n    \/\/ Adding a target to be observed\n    observer.observe(appToWatch); \n  });\n\n<\/script>\n\n\n<h2 id=\"title-facebook-rankings\">Top Sports Teams on Facebook<\/h2>\n<p>Pro sports teams earned a median engagement rate of 0.3% in 2023, which is nearly double the next closest industry featured in our 2024 Social Media Industry Benchmark Report. Pro sports teams were also 5x more active on Facebook than the average brand (4.69 posts per week) in that study, trailing only the Media industry, posting more than 24 times per week. There were too many engaging posts from the realm of professional sports on Facebook this year, so let\u2019s take a closer look at what worked well for just a few of these brands.<\/p>\n<table class=\"tg-data\">\n<tbody>\n<tr>\n<th class=\"tg-lqy6\">Rank<\/th>\n<th class=\"tg-0lax\">Team<\/th>\n<th class=\"tg-lqy6\"><i style=\"color: #274b82;\" data-x-icon-b=\"\uf39e\"><\/i> Total Engagement<\/th>\n<th class=\"tg-lqy6\"><i style=\"color: #274b82;\" data-x-icon-b=\"\uf39e\"><\/i> Eng. Rate by Follower<\/th>\n<\/tr>\n<tr>\n<td class=\"tg-p5oz\"><strong>1<\/strong><\/td>\n<td class=\"tg-buh4\">Inter Miami CF<\/td>\n<td class=\"tg-p5oz\">50,615,081<\/td>\n<td class=\"tg-p5oz\">3.109%<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-lqy6\"><strong>2<\/strong><\/td>\n<td class=\"tg-0lax\">Buffalo Bills<\/td>\n<td class=\"tg-lqy6\">11,680,206<\/td>\n<td class=\"tg-lqy6\">0.578%<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-p5oz\"><strong>3<\/strong><\/td>\n<td class=\"tg-buh4\">Kansas City Chiefs<\/td>\n<td class=\"tg-p5oz\">16,153,720<\/td>\n<td class=\"tg-p5oz\">0.363%<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-lqy6\"><strong>4<\/strong><\/td>\n<td class=\"tg-0lax\">Houston Astros<\/td>\n<td class=\"tg-lqy6\">16,617,147<\/td>\n<td class=\"tg-lqy6\">0.358%<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-p5oz\"><strong>5<\/strong><\/td>\n<td class=\"tg-buh4\">Las Vegas Aces<\/td>\n<td class=\"tg-p5oz\">3,651,646<\/td>\n<td class=\"tg-p5oz\">1.819%<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-lqy6\"><strong>6<\/strong><\/td>\n<td class=\"tg-0lax\">Toronto Blue Jays<\/td>\n<td class=\"tg-lqy6\">8,041,735<\/td>\n<td class=\"tg-lqy6\">0.432%<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-p5oz\"><strong>7<\/strong><\/td>\n<td class=\"tg-buh4\">Indiana Fever<\/td>\n<td class=\"tg-p5oz\">2,980,885<\/td>\n<td class=\"tg-p5oz\">1.742%<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-lqy6\"><strong>8<\/strong><\/td>\n<td class=\"tg-0lax\">Cincinnati Reds<\/td>\n<td class=\"tg-lqy6\">6,082,913<\/td>\n<td class=\"tg-lqy6\">0.406%<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-p5oz\"><strong>9<\/strong><\/td>\n<td class=\"tg-buh4\">Texas Rangers<\/td>\n<td class=\"tg-p5oz\">8,636,449<\/td>\n<td class=\"tg-p5oz\">0.356%<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-lqy6\"><strong>10<\/strong><\/td>\n<td class=\"tg-0lax\">Cincinnati Bengals<\/td>\n<td class=\"tg-lqy6\">9,071,788<\/td>\n<td class=\"tg-lqy6\">0.346%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Let&#8217;s start with another tip of the cap to Inter Miami CF, which was the top-ranked Facebook brand in our study. Other overall top 10 performers also cracked our Facebook top 10, including the Buffalo Bills, Kansas City Chiefs, Houston Astros and Cincinnati Bengals. The <a href=\"https:\/\/aces.wnba.com\/\" target=\"_blank\" rel=\"noopener\">Las Vegas Aces<\/a>, <a href=\"https:\/\/www.mlb.com\/bluejays\" target=\"_blank\" rel=\"noopener\">Toronto Blue Jays<\/a>, <a href=\"https:\/\/fever.wnba.com\/\" target=\"_blank\" rel=\"noopener\">Indiana Fever<\/a>, <a href=\"https:\/\/www.mlb.com\/reds\" target=\"_blank\" rel=\"noopener\">Cincinnati Reds<\/a>, and <a href=\"https:\/\/www.mlb.com\/rangers\" target=\"_blank\" rel=\"noopener\">Texas Rangers<\/a> all had stellar Facebook performances in 2023, as well.<\/p>\n<h3>Featured brand: Las Vegas Aces<\/h3>\n<p>The Las Vegas Aces took home the honor of our top ranked WNBA team in our overall rankings (No. 19), and that was largely thanks to its herculean efforts on Facebook, where they ranked in the Top 5. \ud83d\udc51 The Aces earned a 1.82% engagement rate by follower, which helped lead the charge of successful women\u2019s teams\u2019 dominance in that metric. Nine of the top 10 pro sports teams in engagement rate by follower on Facebook came from the WNBA and NWSL.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"border-no-caption aligncenter wp-image-35490 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image3-700x572.png\" alt=\"Las Vegas Aces Facebook video post celebrating players at the WNBA Skills Challenge with engagement statistics.\" width=\"700\" height=\"572\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image3-350x286@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image3-300x245.png 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image3-1024x837.png 1024w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image3-1536x1256.png 1536w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image3-100x82.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image3-350x286.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image3-1170x957.png 1170w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image3.png 1612w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image3-700x572@2x.png 1400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>The defending WNBA champs were well-represented at the 2023 WNBA All-Star game, and they leveraged it into social media gold, as their duo of Chelsea Gray and Kelsey Plum won the KIA WNBA Skills Challenge as part of the festivities. Their resulting highlight reel of the contest piled up nearly three million views and more than 42k engagements, proving that you don\u2019t always have to reinvent the wheel on social media, and ol\u2019 reliable (game highlights) will keep fans engaged throughout the year.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-35500 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image13-700x479.png\" alt=\"Las Vegas Aces Facebook photo post featuring players with a celebrity with engagement statistics\" width=\"700\" height=\"479\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image13-350x240@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image13-300x205.png 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image13-1024x701.png 1024w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image13-1536x1051.png 1536w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image13-100x68.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image13-350x240.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image13-1170x801.png 1170w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image13.png 1788w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image13-700x479@2x.png 1400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>We talked about this in past industry reports many times, but it always pays to get celebrity appearances or collabs in social posts. This Facebook post is no exception, as the Aces\u2019 social squad not only leveraged a photo of star guard Jackie Young and celebrity musician Usher, they took an extra step by writing a caption specifically geared toward hometown fans. It worked to perfection with a mind-boggling 100% engagement rate by follower. That\u2019s 333x the mean of all 179 teams we studied on Facebook, folks.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"border-no-caption aligncenter wp-image-35504 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image17-700x477.png\" alt=\"Las Vegas Aces Facebook photo post celebrating WNBA Championship with engagement statistics.\" width=\"700\" height=\"477\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image17-350x239@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image17-300x204.png 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image17-1024x698.png 1024w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image17-1536x1047.png 1536w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image17-100x68.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image17-350x239.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image17-1170x797.png 1170w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image17.png 1790w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image17-700x477@2x.png 1400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>Time and time again, it\u2019s been proven that the best recipe for success on social media is winning. The Aces\u2019 leveraged their status as defending champions all season long in 2023, but put the icing on the cake in October, repeating as WNBA champs, guaranteeing they will be a force to reckon with on social media again in 2024. This fantastic (and candid) celebration photo of the players after the game was simple, timely, and nailed the \u201cmood\u201d factor, earning more than 40k engagements. \ud83c\udf89<\/p>\n\n<div class=\"blog-inline-cta-image light\" >\n  <img src=\/wp-content\/uploads\/2024\/06\/001-2024-sports-email.png>\n  <div class=\"cta-wrapper\"> <p>\n   Download the full rankings here  <\/p><a class=\"x-btn ss-light x-btn-global\" target=\"_blank\" href=\/resources\/pro-sports-teams-industry-report-2024-download\/ style=\"\">Grab your report for free <\/a><\/div>\n<\/div>\n\n\n<h2 id=\"title-twitter-rankings\">Top Sports Teams on Twitter<\/h2>\n<p>Major League Baseball stole the show on Twitter in 2023, slugging their way to eight spots in the Top 10. Inter Miami CF continued its overall success, earning Twitter gold, with cross-town baseball teams Los Angeles Angels and Los Angeles Dodgers earning silver and bronze, respectively. Rounding out the Top 10 was overall winner Cincinnati Bengals, along with the San Diego Padres, Texas Rangers, Seattle Mariners, <a href=\"https:\/\/www.mlb.com\/braves\" target=\"_blank\" rel=\"noopener\">Atlanta Braves<\/a>, <a href=\"https:\/\/www.mlb.com\/orioles\" target=\"_blank\" rel=\"noopener\">Baltimore Orioles<\/a> and Cincinnati Reds.<\/p>\n<table class=\"tg-data\">\n<tbody>\n<tr>\n<th class=\"tg-lqy6\">Rank<\/th>\n<th class=\"tg-0lax\">Team<\/th>\n<th class=\"tg-lqy6\"><i style=\"color: #62c2f5;\" data-x-icon-b=\"\uf099\"><\/i> Total Engagement<\/th>\n<th class=\"tg-lqy6\"><i style=\"color: #62c2f5;\" data-x-icon-b=\"\uf099\"><\/i> Eng. Rate by Follower<\/th>\n<\/tr>\n<tr>\n<td class=\"tg-p5oz\"><strong>1<\/strong><\/td>\n<td class=\"tg-buh4\">Inter Miami CF<\/td>\n<td class=\"tg-p5oz\">15,499,908<\/td>\n<td class=\"tg-p5oz\">1.12%<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-lqy6\"><strong>2<\/strong><\/td>\n<td class=\"tg-0lax\">Los Angeles Angels<\/td>\n<td class=\"tg-lqy6\">7,773,846<\/td>\n<td class=\"tg-lqy6\">0.34%<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-p5oz\"><strong>3<\/strong><\/td>\n<td class=\"tg-buh4\">Los Angeles Dodgers<\/td>\n<td class=\"tg-p5oz\">9,839,948<\/td>\n<td class=\"tg-p5oz\">0.17%<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-lqy6\"><strong>4<\/strong><\/td>\n<td class=\"tg-0lax\">Cincinnati Bengals<\/td>\n<td class=\"tg-lqy6\">9,030,672<\/td>\n<td class=\"tg-lqy6\">0.23%<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-p5oz\"><strong>5<\/strong><\/td>\n<td class=\"tg-buh4\">San Diego Padres<\/td>\n<td class=\"tg-p5oz\">3,639,946<\/td>\n<td class=\"tg-p5oz\">0.27%<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-lqy6\"><strong>6<\/strong><\/td>\n<td class=\"tg-0lax\">Texas Rangers<\/td>\n<td class=\"tg-lqy6\">7,026,846<\/td>\n<td class=\"tg-lqy6\">0.22%<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-p5oz\"><strong>7<\/strong><\/td>\n<td class=\"tg-buh4\">Seattle Mariners<\/td>\n<td class=\"tg-p5oz\">4,212,640<\/td>\n<td class=\"tg-p5oz\">0.25%<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-lqy6\"><strong>8<\/strong><\/td>\n<td class=\"tg-0lax\">Atlanta Braves<\/td>\n<td class=\"tg-lqy6\">8,505,560<\/td>\n<td class=\"tg-lqy6\">0.26%<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-p5oz\"><strong>9<\/strong><\/td>\n<td class=\"tg-buh4\">Baltimore Orioles<\/td>\n<td class=\"tg-p5oz\">4,053,057<\/td>\n<td class=\"tg-p5oz\">0.27%<\/td>\n<\/tr>\n<tr>\n<td class=\"tg-lqy6\"><strong>10<\/strong><\/td>\n<td class=\"tg-0lax\">Cincinnati Reds<\/td>\n<td class=\"tg-lqy6\">5,574,329<\/td>\n<td class=\"tg-lqy6\">0.24%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Pro sports teams earned their lowest engagement rates of the year on Twitter at just 0.07%. This jives with the platform&#8217;s general decline, which saw engagement rates drop 20% overall in our 2024 Industry Benchmark Report. Despite this, pro sports teams earned the highest engagement rates of all the industries we measured, tweeting nearly 42 times per week (no, that\u2019s not a typo), nearly 13x more than our cross-industry average, trailing only our Media category for the highest post volume.<\/p>\n<h3>Featured brand: Baltimore Orioles<\/h3>\n<p>The Baltimore Orioles were one of many successful pro baseball teams on Twitter in 2023, thanks to an engagement rate by follower more than 4x the industry mean. The brand was all about nostalgia, chasing its first division championship in nine seasons, keeping its 850k Twitter fans engaged during their historic run all season long. The Orioles also grew the platform with an additional 30k followers, which is no small feat, considering nearly a third of the 170 teams we studied actually had a net follower loss in 2023.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"border-no-caption aligncenter wp-image-35493 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image6-700x408.png\" alt=\"Baltimore Orioles Twitter post celebrating AL East Division Champions with engagement statistics.\" width=\"700\" height=\"408\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image6-350x204@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image6-300x175.png 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image6-1024x597.png 1024w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image6-1536x895.png 1536w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image6-100x58.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image6-350x204.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image6-1170x682.png 1170w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image6.png 1788w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image6-700x408@2x.png 1400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>Did we mention winning? Yes? Well, we\u2019re going to do it again, because it truly is the greatest catalyst for engaging social media content in pro sports. The Orioles rolled out gorgeous graphics all year long on Twitter, culminating in this tweet celebrating their A.L. East division championship in September, which earned an engagement rate by follower 61x the industry mean.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"border-no-caption aligncenter wp-image-35499 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image12-700x341.png\" alt=\"Baltimore Orioles Twitter post celebrating AL East Division win in the locker room with engagement statistics.\" width=\"700\" height=\"341\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image12-350x171@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image12-300x146.png 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image12-1024x499.png 1024w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image12-1536x749.png 1536w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image12-100x49.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image12-350x171.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image12-1170x571.png 1170w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image12.png 1784w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image12-700x341@2x.png 1400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>Did we mention winning yet? No? Good, because this locker room celebration photo kept Baltimore\u2019s good times rollin\u2019 on Twitter, racking up nearly 19k engagements, to go along with endless smiles. The Orioles\u2019 engagement peaked during its late-season run to the playoffs, and for the playoffs themselves, earning an engagement rate of 0.37 \u2014 more than 5x the industry mean \u2014 from September through October.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"border-no-caption aligncenter wp-image-35491 size-large-modern\" src=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image4-700x426.png\" alt=\"Baltimore Orioles Twitter post thanking fans for an unforgettable season with engagement statistics.\" width=\"700\" height=\"426\" srcset=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image4-350x213@2x.png 700w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image4-300x183.png 300w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image4-1024x624.png 1024w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image4-1536x936.png 1536w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image4-100x61.png 100w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image4-350x213.png 350w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image4-1170x713.png 1170w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image4.png 1786w, https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/sports-teams-on-social-media-image4-700x426@2x.png 1400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>One trend we consistently saw across all pro sports teams were posts celebrating the fans, which goes to show that when you make it about your followers, and less about your brand, the fans will keep coming back for more. This tweet was just one of the Orioles\u2019 many sharp-looking graphics in 2023, which also doubled as a highlight, showing off some of their best photography from the year, all in one post. \ud83d\udcf7<\/p>\n\n<div class=\"blog-inline-cta-image light\" >\n  <img src=\/wp-content\/uploads\/2024\/02\/resource2024.png>\n  <div class=\"cta-wrapper\"> <p>\n   Check out the latest Social Media Industry Benchmark Report for even more benchmarks.  <\/p><a class=\"x-btn ss-light x-btn-global\" target=\"_blank\" href=\/blog\/social-media-industry-benchmark-report\/ style=\"\">View the report now <\/a><\/div>\n<\/div>\n\n\n<h2 id=\"title-live-benchmarks\">How is my Team Performing on Social Media?<\/h2>\n<p>Comparing your pro sports team&#8217;s social media performance has never been easier.<\/p>\n<p><span data-sheets-root=\"1\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;&lt;div style=&quot;background:#E4F3FA; padding: 20px;margin-bottom: 20px;font-style:italic;&quot;&gt;&lt;strong&gt;\n &quot;Try \n&lt;\/strong&gt;To perform this analysis, we use the Cross-channel Landscape Comparison report in Rival IQ.&lt;\/div&gt;\n\n&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:4993,&quot;3&quot;:{&quot;1&quot;:0},&quot;10&quot;:2,&quot;11&quot;:3,&quot;12&quot;:0,&quot;15&quot;:&quot;Arial, sans-serif&quot;}\"><div style=\"background:#E4F3FA; padding: 20px;margin-bottom: 20px;font-style:italic;\"><strong>\n Try it: \n<\/strong>Browse our <a href=\"\/live-benchmarks\/sports-teams-industry-benchmarks\/\" target=\"_blank\" rel=\"noopener\">Live Sports Teams Social Media Benchmarks<\/a> for a real-time look at top posts, engagement rates, high-performing hashtags, and tons more. You can even add these benchmarks directly into your Rival IQ account for always-on monitoring of these top brands.<\/div>\n\n<\/span><\/p>\n<p>Need even more competitive analytics? Go head-to-head with a <a href=\"\/free-social-media-analytics\/\" target=\"_blank\" rel=\"noopener\">free social media analytics report<\/a> on TikTok, Facebook, Instagram, or Twitter to see how you stack up against your top competition. See what makes your competitors tick with key insights and actionable advice you can start using now to come out on top.<\/p>\n<p><span data-sheets-root=\"1\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;&lt;div style=&quot;border: 1px solid #0d8fd4; border-left:0;border-right:0;padding: 20px; font-style:italic;&quot;&gt;\n For the rest of this example, we&#039;ll perform our analysis using six months of data. We&#039;d recommend using at least three months of data. Of course, using less will work, too, but keep it to at least 30 days&#039; worth of data.&lt;\/div&gt;\n\n&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:769,&quot;3&quot;:{&quot;1&quot;:0},&quot;11&quot;:3,&quot;12&quot;:0}\">If you\u2019re hungry to run a deeper analysis, grab a copy of our <a href=\"\/blog\/social-media-competitive-analysis\/\" target=\"_blank\" rel=\"noopener\">social media competitive analysis template<\/a> and see how you stack up.<\/span><\/p>\n<h2 id=\"title-methodology\">Methodology<\/h2>\n<p>We surveyed 179 pro sports teams on social media between January 1, 2023 and December 31, 2023 on Facebook, Instagram, TikTok, and Twitter. Using this data and a weighted formula, we generated an overall engagement ranking for each brand. The top-ranked pro sports brands on social media have high engagement rates with average or better audience size and posting volumes.<\/p>\n<p>We define engagement as measurable interaction on social media posts, including likes, comments, favorites, retweets, shares, and reactions. We used engagement rate by follower to measure engagement on Facebook, Instagram, and Twitter, which is defined as the total engagement divided by the number of followers. We used engagement rate by view to measure engagement on TikTok, which is defined as the total engagement divided by the number of views.<\/p>\n<h2 id=\"title-why-benchmark\">The Case for Benchmarking<\/h2>\n<p>Why benchmark instead of just measuring how your pro sports team&#8217;s social media individual performance changes over time? Because social success is relative. Benchmarking means figuring out what\u2019s working (and what isn\u2019t) in your industry and measuring your success against that.<\/p>\n<p>It\u2019s crucial to go beyond likes and favorites because audience size is hugely important: 100 likes is great engagement for a brand with 1,000 followers but is a drop in the bucket to a brand with 100,000 followers. Engagement rate helps us take audience size into account to see who\u2019s really reaching the highest percentage of their fans and followers with their social posts, which are the outdoor brands you need to beat.<\/p>\n\n<div class=\"blog-inline-cta-image light\" >\n  <img src=\/wp-content\/uploads\/2023\/06\/illustration-all-features-2023-300x246.png>\n  <div class=\"cta-wrapper\"> <p>\n   Start analyzing with a free Rival IQ trial.  <\/p><a class=\"x-btn ss-light x-btn-global\" target=\"_blank\" href=\/signup\/ style=\"\">Get my free trial <\/a><\/div>\n<\/div>\n\n\n<h2>Wrapping it up<\/h2>\n<p>We hope you had as much fun as we did digging into what made pro sports teams stand out on social media. Maybe we inspired you to head out and catch a game for your favorite local team.<\/p>\n<p>Did we miss a pro sports team on social media you love? Want to share another industry we should rank on social? Don\u2019t hesitate to reach out to us on <a href=\"https:\/\/x.com\/RivalIQ\" target=\"_blank\" rel=\"noopener\">Twitter<\/a>.<\/p>\n\n<script>\njQuery(window).scroll(function() {\n\tvar scrollDistance = jQuery(window).scrollTop();\n\n\t\/\/ Assign active class to nav links while scolling\n\tjQuery('[id*=title-]').each(function(i) {\n\t\t\n\t\tif ((jQuery(this).position().top + 310) <= scrollDistance) {\n\t\t\tjQuery('.nav-toc__link.active').removeClass('active');\n\t\t\tjQuery('.nav-toc__link ').eq(i).addClass('active');\n\t\t}\n\t});\n}).scroll();\n\njQuery(document).ready(function() {\n  jQuery('a.nav-toc__link').on('click', function(e) {\n    var elem = this;\n\n    function delayedClick() {\n      var top = jQuery(jQuery(elem).attr('href')).offset().top;\n      var bodyTop = jQuery('body').offset().top;\n      jQuery([document.documentElement, document.body]).animate({\n        scrollTop: (top - 62 - bodyTop)\n      })\n    }\n    setTimeout(delayedClick, 1000);\n\n  });\n});\n\n<\/script>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Lay down the sideline chalk, sharpen those skates, and raise the hoops, because we\u2019ve officially launched our inaugural Top Professional Sports Teams on Social Media report! With the 2024 sports seasons in full swing, we\u2019re excited to bring you the latest social media highlights, insights, and winners from all 179 &#8230;<\/p>\n","protected":false},"author":94,"featured_media":35399,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[18,24,25],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v22.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>2024 Top Professional Sports Teams on Social Media | Rival IQ<\/title>\n<meta name=\"description\" content=\"Discover what makes the top professional sports brands on social media tick with case studies and rankings on Instagram, TikTok, and more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rivaliq.com\/blog\/top-sports-teams-social-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2024 Top Professional Sports Teams on Social Media\" \/>\n<meta property=\"og:description\" content=\"Discover what makes the top professional sports brands on social media tick with case studies and rankings on Instagram, TikTok, and more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rivaliq.com\/blog\/top-sports-teams-social-media\/\" \/>\n<meta property=\"og:site_name\" content=\"Rival IQ\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-25T22:46:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-01T15:21:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2024\/06\/001-2024-sports-email.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta 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