#thrillerbooks<\/li>\n<\/ol>\nUsing your own judgment is essential here. TikTok\u2019s categorization isn\u2019t perfect, which you can see above with the puzzling inclusion of \u201c#drywall\u201d under the Education industry. The good news is that TikTok does offer more detailed insights into each hashtag, allowing you to decide for yourself whether a hashtag is relevant to your brand.<\/p>\n
For instance, after clicking on #drywall, an education brand can see that the top videos with this hashtag have little to do with education. Instead, the tag is filled with satisfying videos of drywall techniques.<\/p>\n
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Other data points, like the number of posts using the hashtag, interest over time, audience age range, related interests, and regional popularity, can also help the brand determine whether it wants to use a particular hashtag.<\/p>\n
Again, what\u2019s trending will change rapidly, especially if you\u2019re looking at shorter time frames, such as the last 30 days or the last 7 days. If you want to stay up to date with what\u2019s trending, make it a habit to check TikTok\u2019s Creative Center regularly. Keep in mind, though, that while these hashtags can give your posts a visibility boost, they don\u2019t always guarantee engagement. Relevance is key, and choosing the right hashtags for your specific audience is just as important.<\/p>\n
How to Find the Best Hashtags for Your Brand<\/h2>\n
TikTok\u2019s trend reports are one way to find hashtags, but they\u2019re not necessarily the best<\/i> way to find tags that will work for your brand. Simply jumping on trends can lead to wasted efforts and missed opportunities, especially when those trends have little to do with your post, product, or customers.<\/p>\n
To truly drive engagement, you need hashtags that resonate with your specific audience. Here are three ways to find them.<\/p>\n
1. Competitive Analysis<\/h3>\n
One of the most effective ways to find the best TikTok hashtags for your brand is through competitive analysis. By examining what hashtags your competitors are using, you can identify high-performing tags that align with your niche, ensuring that your content is being exposed to the right people.<\/p>\n
Now, of course, you can do this manually by scrolling through your competitors\u2019 TikTok profiles, tracking which hashtags they use in their most successful posts, and making note of patterns.<\/p>\n
Or you can use a social analytics tool to streamline the process. For instance, our platform does the heavy lifting for you, analyzing your competitive landscape to uncover which hashtags your competitors are using the most, which ones are driving the highest engagement rates, and more.<\/p>\n
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