{"id":36354,"date":"2025-06-23T21:12:07","date_gmt":"2025-06-23T21:12:07","guid":{"rendered":"https:\/\/www.rivaliq.com\/?p=36354"},"modified":"2025-07-01T17:26:29","modified_gmt":"2025-07-01T17:26:29","slug":"best-automotive-brands-social-media","status":"publish","type":"post","link":"https:\/\/www.rivaliq.com\/blog\/best-automotive-brands-social-media\/","title":{"rendered":"Best Automotive Brands on Social Media in 2025"},"content":{"rendered":"

Curious about which carmakers are leaving the competition in the dust when it comes to social? We crunched the numbers to identify the top automotive brands on social media and their strategies for engaging fans online.<\/p>\n

From breaking exciting news on Facebook to joining trends on TikTok, today\u2019s top auto brands aren\u2019t just building vehicles \u2014 they\u2019re building communities. Let\u2019s take a look at which automakers are excelling on Facebook, Instagram, Twitter, and TikTok, and what marketers can learn from their success.<\/p>\n

The Top 3 Automotive Brands on Facebook<\/h2>\n

According to our 2025 Social Media Industry Benchmark Report<\/a>, the median engagement rate across all industries on Facebook is 0.046%. But a few standout automakers are smashing that number, turning Facebook into a hub for community, conversation, and connection.<\/p>\n

\"Bar<\/p>\n

#1 Rivian<\/h3>\n

Known for its all-electric trucks and SUVs, Rivian<\/a> has built a reputation around innovation, adventure, and sustainability.<\/p>\n

With just around 142K Page Fans, Rivian\u2019s Facebook following<\/a> is small compared to industry giants like Toyota and Nissan, which each boast over 20M fans. But Rivian\u2019s smaller audience is deeply invested, and it shows. The brand\u2019s average engagement rate on Facebook<\/a> is an impressive 0.36%, nearly 8x the all-industry median.<\/p>\n

That kind of engagement is often easier for smaller, niche brands to achieve because their audience tends to be more tightly knit and enthusiastic. When Rivian posts, they\u2019re speaking directly to a tuned-in fanbase \u2014 and they respond.<\/p>\n

Rivian\u2019s top-performing posts often highlight company milestones and tease new innovations. One standout example is a post announcing that Rivian\u2019s founder and CEO was named Executive Disruptor of the Year by Newsweek, which earned an engagement rate of 1.96% \u2014 42.6x the median. Comments were packed with congratulations from fans who clearly feel invested in the brand\u2019s success.<\/p>\n

\"Rivian<\/p>\n

Rivian is a great example of how brands can use Facebook to engage with their audience<\/a>. By consistently sharing meaningful updates and highlighting its forward-thinking vision, Rivian is slowly but surely growing its loyal community of fans.<\/p>\n

#2 Lucid Motors<\/h3>\n

Lucid Motors<\/a>, another electric vehicle brand, is also carving out a space in the EV market. With 123K Page Fans, Lucid\u2019s Facebook <\/a>audience is also modest but mighty. Its average engagement rate of 0.35% is 7.6x higher than the industry median.<\/p>\n

One of Lucid\u2019s most successful posts came at the start of the year. The brand welcomed new customers into the Lucid Owners Club for 2025, sharing candid photos of drivers proudly posing with their new rides. That New Year\u2019s post earned a 1.09% engagement rate \u2014 nearly 24x the median \u2014 and was met with positive comments from happy owners and future fans alike.<\/p>\n

\"Lucid<\/p>\n

This is a powerful reminder that for newer or smaller brands, fostering a sense of community can be a major competitive advantage. Massive legacy brands may have reach, but newer players can offer something they can\u2019t: exclusivity, belonging, and the excitement of being part of something fresh. Lucid taps into that desire to be \u201cin the club,\u201d and in doing so, turns customers into engaged advocates.<\/p>\n

#3 Genesis<\/h3>\n

Genesis<\/a>, the luxury vehicle division of Hyundai<\/a>, has been making a name for itself with its unique designs and premium styling. With 178K Facebook Page Fans<\/a>, Genesis sees an average engagement rate of 0.12%, or about 2.6x higher than the all-industry median.<\/p>\n

Genesis\u2019s posts feel more like high-end magazine spreads than standard product shots, and the audience is here for it. The comments are packed with fans insisting Genesis bring its concept vehicles to life.<\/p>\n

In fact, the brand\u2019s top three most engaging Facebook posts were all concept photos. The standout? A sleek post about its X Gran Coupe Concept<\/a>, which earned an engagement rate of 0.69% \u2014 15x the all-industry median.<\/p>\n

\"Genesis<\/p>\n

The Top 3 Automotive Brands on Instagram<\/h2>\n

When it comes to Instagram, the bar for engagement is a bit higher at 0.36%. With scenic Reels and creative collabs, though, several automotive brands are cruising right past that benchmark.<\/p>\n

\"Bar<\/p>\n

#1 Rivian<\/h3>\n

Rivian also topped our list for most-engaging auto brands on Instagram. With an average engagement rate of 0.72%, the brand outperforms the all-industry median by 2x.<\/p>\n

What\u2019s working for Rivian on Instagram<\/a>? Location, location, location. The brand sees success when it leans into destination-driven content, using location call-outs to showcase real-world adventure.<\/p>\n

A perfect example is a Reel showing a caravan of Rivian vehicles rolling through iconic San Francisco landmarks. That one post alone earned a 3.31% engagement rate \u2014 nearly 9x the industry median.<\/p>\n

\"nstagram<\/p>\n

Other standout moments include updates about new charging outposts in Yosemite<\/a> and Joshua Tree<\/a>, as well as announcements about events in Boston<\/a> and Pasadena<\/a>. Each of these posts scored engagement rates at least 4x higher than the median, suggesting that Instagram might just be the ideal platform for promoting real-world events and activations. People love seeing places they recognize or aspire to visit, and Rivian leverages that smartly.<\/p>\n

#2 Dodge<\/h3>\n

Right behind Rivian is Dodge, clocking in at a close 0.69% engagement rate. If you dive into Dodge\u2019s top Instagram posts<\/a>, you\u2019ll spot a common thread. The hashtag #ThatsMyDodge appears in 65% of their 20 most engaging posts. It\u2019s essentially a tag for user-generated content<\/a>, with the brand reposting photos taken by real fans and crediting the original creator. They\u2019ll also tag #Dodge and the specific model to keep everything discoverable.<\/p>\n

The hashtag strategy<\/a> taps into an already passionate fan base and makes it easier for Dodge<\/a> lovers to connect and engage. And since these UGC photos are shot by real enthusiasts, they have a unique, personal feel that stands out.<\/p>\n

One of Dodge\u2019s top posts \u2014 a moody, fog-filled shot of a Challenger \u2014 earned a 2.09% engagement rate, or about 5.8x the all-industry benchmark. It\u2019s a great example of what happens when a brand taps into the creativity of its fans. The variety of backdrops and perspectives simply wouldn\u2019t be feasible with brand-created content alone.<\/p>\n

\"Dodge<\/p>\n

#2 Lucid Motors<\/h3>\n

Tied for second place is Lucid Motors<\/a>, with a 0.69% engagement rate \u2014 again, roughly double the Instagram median.<\/p>\n

This brand loves giving fans a peek behind the curtain on Instagram. Some of its top-performing content includes Reels from inside its factory, offering a behind-the-scenes look at its sleek EVs coming to life.<\/p>\n

One of its most engaging Reels announced the start of production for the Lucid Gravity at their Arizona factory. Signing off with an invite to design your own, the post earned a 2.6% engagement rate \u2014 more than 7x the all-industry median.<\/p>\n

\"Lucid<\/p>\n

This kind of content hits the sweet spot of building trust, showing progress, and creating excitement all at once. For a luxury EV brand focused on the future of driving, factory-floor access offers just the right kind of transparency.<\/p>\n

#3 Porsche<\/h3>\n

With a massive following of 32.6M, Porsche is among the most-followed car brands on Instagram<\/a>, trailing only behind BMW (41.8M) and Mercedes-Benz (32.6M). And yet, despite its massive audience, it still manages to keep engagement high, pulling in a 0.67% engagement rate. That\u2019s nearly 2x the median \u2014 no small feat at this scale.<\/p>\n

So, how does Porsche<\/a> do it? By giving the spotlight to its fans. The brand\u2019s hashtag #PorscheMoment<\/a> is the driving force behind much of its content strategy. In fact, Porsche proudly declared in its 2024 highlight reel<\/a> that half of its social content came from fans.<\/p>\n

And it works. The brand\u2019s most engaging post of the year was a carousel roundup of its top posts \u2014 many of them UGC \u2014 and it racked up a staggering 1.56M engagements. That\u2019s a 13.4x engagement rate compared to the platform median. The brand’s approach shows that even luxury can feel personal when you invite your audience to help shape the story.<\/p>\n

\"Porsche<\/p>\n

#3 Acura<\/h3>\n

Acura<\/a> rounds out our list, tying Porsche for third place with a 0.67% engagement rate. One of Acura\u2019s winning strategies on Instagram<\/a>? Collaborations.<\/p>\n

A great example is the launch of the Mattel Brick Shop Hot Wheels \u201990 Acura NSX Building Set. Its announcement on Instagram earned 72.6K engagements and an impressive 7% engagement rate \u2014 nearly 20x the Instagram average.<\/p>\n

\"Acura<\/p>\n

So why did it work? Nostalgia, novelty, and shareability. Collaborations like these can breathe fresh life into a brand and spark excitement across segments, boosting reach and engagement.<\/p>\n

The Top 3 Automotive Brands on Twitter<\/h2>\n

While many companies have scaled back their activity on Twitter, a few standouts are still pulling impressive numbers. With an all-industry median engagement rate<\/a> sitting at 0.015%, these three brands went way beyond.<\/p>\n

\"Bar<\/p>\n

#1 Genesis<\/h3>\n

With a 0.60% engagement rate per follower on Twitter, Genesis<\/a> outperformed the all-industry median by 40x. Digging into the brand\u2019s most engaging tweets, a clear theme emerges.<\/p>\n

Out of Genesis\u2019s top 20 tweets<\/a> with the highest engagement rates, 16 were about Magma and motorsport racing. Clearly, Twitter users were excited over the brand\u2019s entrance into endurance motorsport with Genesis Magma Racing<\/a> and the launch of its new performance sub-brand, Magma<\/a>.<\/p>\n

\"Table<\/p>\n

Interestingly, though, Magma content wasn\u2019t as popular on Genesis\u2019s other platforms. That highlights an important lesson: Know your audience on each social media platform. Twitter is evidently the place where racing fans are active, so Genesis was able to tap into this niche and engage that community. Going forward, focusing on platform-specific strengths could be a key part of their social media playbook.<\/p>\n

#2 Honda<\/h3>\n

With 1.19 million followers and a 0.25% engagement rate \u2014 roughly 17x the platform average \u2014 Honda<\/a> proves that a well-executed newsfeed strategy still works on Twitter.<\/p>\n

Unlike other brands that lean into memes or fandom, Honda<\/a> takes a more informative approach. Most of its top-performing tweets include external links, inviting fans to learn more about everything from its latest brand campaign starring racing legends to its newest EVs.<\/p>\n

\"Honda<\/p>\n

It\u2019s not flashy, but it works. Twitter users often come for quick updates and bite-sized news, and Honda delivers exactly that: snackable content with substance. By using Twitter as a launchpad for deeper dives, Honda keeps its audience in the loop.<\/p>\n

#3 Porsche<\/h3>\n

With a sizable 2.3M followers and a 0.24% engagement rate (that\u2019s 16x the median), Porsche knows how to keep the conversation going \u2014 and that\u2019s key on a platform built around banter.<\/p>\n

One of Porsche\u2019s most engaging tweets<\/a>? A cheeky post about how to pronounce \u201cPorsche\u201d \u2014 a simple joke that drove 50K engagements and earned a staggering 2.23% engagement rate. That\u2019s nearly 150x the median.<\/p>\n

\"Porsche<\/p>\n

Porsche also gets credit for sticking around in the comments. Fans respond, and Porsche responds back, keeping the interaction going and building real-time rapport. This humanizes the brand, sparks community engagement, and shows that even a luxury automaker doesn\u2019t always have to take itself too seriously.<\/p>\n

The Top 3 Automotive Brands on TikTok<\/h2>\n

TikTok is fast-moving, trend-driven, and fueled by personality. The median TikTok engagement rate<\/a> across all industries is a relatively high 1.73%, but these three top-performing automotive brands were able to beat the benchmark.<\/p>\n

\"Bar<\/p>\n

#1 Mazda<\/h3>\n

Coming in at first place is Mazda<\/a> with its jaw-dropping 12.5% engagement rate. That\u2019s over 7x the platform average!<\/p>\n

What\u2019s the brand\u2019s secret? Listening. On TikTok, Mazda<\/a> leans into real-time fan feedback and isn\u2019t shy about jumping on TikTok trends. Case in point, one of its biggest hits is an ASMR-style video that highlights the sounds of the MX-5 Miata. More notably, it was created because someone asked for it in the comments. The result? The video earned a whopping 127% engagement rate.<\/p>\n

\"Mazda<\/p>\n

Mazda\u2019s success is a great example of what happens when a brand doesn\u2019t just post but actually participates. On TikTok, where audiences expect real interaction, Mazda\u2019s responsiveness gives it a serious edge.<\/p>\n

#2 Lexus<\/h3>\n

With an audience of 507K, Lexus comes in second with an impressive 11.8% engagement rate, easily 7x the norm.<\/p>\n

Scroll through Lexus\u2019s TikTok feed<\/a> and you\u2019ll see slick car footage, much like other auto brands. But what sets Lexus apart is its ability to hop on trends and make them feel on-brand. For instance, one video featured a \u201893 Lexus and used a trending TikTok sound (with over 25K uses<\/a>) that\u2019s commonly associated with nostalgic throwbacks. Lexus even used hashtags like #nostalgia and #90sthrowback to complete the effect.<\/p>\n

\"Lexus<\/p>\n

The takeaway? Trendy sounds and relevant TikTok hashtags<\/a> aren\u2019t just noise. When used well, they can amplify reach and make a brand much more fun to interact with.<\/p>\n

#3 Rivian<\/h3>\n

Rivian<\/a> once again makes it to the top 3 with an impressive 11.4% engagement rate by follower, which is about 6.6x higher than the all-industry median of 1.73%.<\/p>\n

It\u2019s clear Rivian has built a highly engaged community across channels. But while Rivian\u2019s messaging still centers around innovation and excitement, its TikTok content is slightly different. Rather than recycling posts from Facebook or Instagram, Rivian drops in the occasional exclusive video that matches TikTok\u2019s casual, authentic culture.<\/p>\n

Take, for example, a video featuring Rivian\u2019s CEO testing out the new Launch Mode<\/a> feature. It\u2019s not overly polished \u2014 just a candid moment with an exciting product demo \u2014 but it racked up a staggering 48.3% engagement rate by follower.<\/p>\n

\"Rivian<\/p>\n

TikTok rewards brands that embrace its culture. By creating content that speaks the language of the average TikTok user \u2014 unpolished, authentic, and a bit silly \u2014 Rivian expands its reach and keeps audiences engaged.<\/p>\n

Methodology<\/h2>\n

To determine the top automotive brands on social media, we looked at the engagement rates of major companies in the industry and compared them to the all-industry benchmark from our 2025 Social Media Industry Benchmark Report<\/a>. We then ranked the brands that outperformed the median engagement rate to spotlight the top performers. This data covers activity from June 5, 2024, to June 4, 2025.<\/p>\n

\n Dig deeper: \n<\/strong> Explore and compare metrics for a sample set of companies using our Automotives live benchmarks<\/a>.<\/div>\n\n<\/span><\/p>\n

Wrapping It Up<\/h2>\n

Whether it\u2019s niche brands like Rivian building deeply engaged communities or legacy names like Dodge finding smart ways to let their fans lead, one thing\u2019s clear: Social success isn\u2019t just about showing up but about showing up strategically. The best automotive brands on social media are analyzing what works on each platform, leaning into their strengths, and listening to their audience.<\/p>\n","protected":false},"excerpt":{"rendered":"

Curious about which carmakers are leaving the competition in the dust when it comes to social? We crunched the numbers to identify the top automotive brands on social media and their strategies for engaging fans online. From breaking exciting news on Facebook to joining trends on TikTok, today\u2019s top auto …<\/p>\n","protected":false},"author":88,"featured_media":36355,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[18,24],"tags":[],"acf":[],"yoast_head":"\nBest Automotive Brands on Social Media in 2025 | Rival IQ<\/title>\n<meta name=\"description\" content=\"Uncover the best automotive brands on social media and how they excel in engaging fans across platforms like Facebook and TikTok.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rivaliq.com\/blog\/best-automotive-brands-social-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Best Automotive Brands on Social Media in 2025\" \/>\n<meta property=\"og:description\" content=\"Uncover the best automotive brands on social media and how they excel in engaging fans across platforms like Facebook and TikTok.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rivaliq.com\/blog\/best-automotive-brands-social-media\/\" \/>\n<meta property=\"og:site_name\" content=\"Rival IQ\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-23T21:12:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-01T17:26:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2025\/06\/best-automotive-brands-on-social-media-featured-image-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1102\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Therese Nguyen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" 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