{"id":3723,"date":"2016-11-03T05:02:16","date_gmt":"2016-11-03T12:02:16","guid":{"rendered":"https:\/\/www.rivaliq.com\/blog\/?p=3723"},"modified":"2017-05-04T21:57:38","modified_gmt":"2017-05-04T21:57:38","slug":"social-media-marketing-steps","status":"publish","type":"post","link":"https:\/\/www.rivaliq.com\/blog\/social-media-marketing-steps\/","title":{"rendered":"10 Steps to Not Sucking at Social Media Marketing"},"content":{"rendered":"

Once upon a time, there was a well-intentioned marketer with a great product she knew the world would love, if only they knew more about it.<\/p>\n

She had heard, \u201cIf you build it, they will come.\u201d So that\u2019s what she did, and it was a huge success.<\/p>\n

Yeah.\u00a0 Right.<\/p>\n

In the real world – one not created by a Hollywood studio with a faux baseball diamond – the one you, I and seven billion others live in, social media marketing is the best way to drive traffic to your site and product.<\/p>\n

It\u2019s crucial you know how to market your business with it.<\/p>\n

So, in a short five minutes from now \u2014 approximately the time it will take to read this — you\u2019ll have the basics you need to build a great foundation.<\/p>\n

<\/h2>\n

Ten Steps to Getting off the Ground with Social Media Marketing<\/h2>\n

<\/h3>\n

Step 1:\u00a0\u201dROAR\u201d\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0<\/strong><\/h3>\n

Estimated time:\u00a0<\/strong>2-4 weeks<\/p>\n

Start strong by doing the heavy lifting, first.<\/p>\n

\u201cROAR,\u201d short for, \u201cResearch, Optimize, Analyze and Research your competition<\/strong>,\u201d are the first four steps to that heavy lifting.<\/p>\n

\"Social<\/a>

Image courtesy of: tiverylucky at FreeDigitalPhotos<\/p><\/div>\n

Research is the touchstone of your marketing foundation.<\/p>\n