{"id":4097,"date":"2015-01-22T14:17:40","date_gmt":"2015-01-22T21:17:40","guid":{"rendered":"https:\/\/www.rivaliq.com\/blog\/?p=4097"},"modified":"2017-09-18T18:29:00","modified_gmt":"2017-09-18T18:29:00","slug":"expand-your-online-branding","status":"publish","type":"post","link":"https:\/\/www.rivaliq.com\/blog\/expand-your-online-branding\/","title":{"rendered":"5 Ways Employees Can Safely Expand Your Online Branding"},"content":{"rendered":"

\"Online<\/a>You Can’t Build Online Branding\u00a0Alone<\/h2>\n

As anyone who has ever been a social media or web manager knows, it\u2019s nearly impossible to have a great online branding presence if you are\u00a0the only person worrying about it in the company.<\/p>\n

Back in 2008, when I was the first ever Director of Social Media for Fisher Communications, I showed up for the job without a job description. At that point in time, most people were still trying to figure out what the word \u201ctweet\u201d meant, and didn\u2019t know if they necessarily liked it. (And our social media policy said employees couldn\u2019t use social media at work!)<\/p>\n

Was I going to singlehandedly create and post to all accounts for the 300+ on-air talent and 13 television and radio stations?\u00a0Well, no. (Thank goodness!) But at the same time, where did my duties end and someone else\u2019s begin?<\/p>\n

Five\u00a0Tips to Help Everyone Participate in Your Online Branding<\/strong><\/h2>\n

I\u2019ve learned a lot over\u00a0the last seven years since\u00a0my time at Fisher.\u00a0The biggest lesson being that your employees can be an incredible extension and amplification of your brand online – if managed well. \u00a0We spend so much time focused on the technology and data around our online activities, which is good, but\u00a0it\u2019s important not to forget the human factor of your brand.<\/p>\n

Here are my go-to tips for helping everyone in your company live your brand online – without putting your brand image\u00a0at risk.<\/p>\n

Online Branding Tip #1: \u00a0Use Your Internal Experts as Teachers<\/strong><\/h2>\n

\"Online<\/a><\/p>\n

For those of us who “live” digital marketing every day or work in the technology sector, it’s easy to forget not everyone understands all the nuances of the digital world or the many terms and analytics used in online marketing. Before you unleash the general employee population on social media, invest in training. And who better to do that than the employees who live this world every day!<\/p>\n

If possible, I recommend doing monthly or quarterly\u00a0training\u00a0sessions for the staff. Whether or not you make these mandatory is up to you (or\u00a0your boss), but make sure they\u00a0are\u00a0regularly scheduled and encouraged. Keep them short (usually 30 minutes is good) and highlight successes in your strategy, as well as social media changes or algorithm changes affecting your job.<\/p>\n

Examples of seminars you can host:<\/strong><\/p>\n