{"id":4908,"date":"2015-03-05T11:00:08","date_gmt":"2015-03-05T18:00:08","guid":{"rendered":"https:\/\/www.rivaliq.com\/blog\/?p=4908"},"modified":"2017-04-12T21:50:46","modified_gmt":"2017-04-12T21:50:46","slug":"social-engagement-social-iq","status":"publish","type":"post","link":"https:\/\/www.rivaliq.com\/blog\/social-engagement-social-iq\/","title":{"rendered":"Want Awesome Social Engagement? Increase Your Social IQ!"},"content":{"rendered":"

\"Social<\/a>I have a Facebook friend who is \u201cJoe-Facebook.\u201d He has oodles of connections who hang on his every post.\u00a0He\u2019s like the Elvis (or Jay Z, or the Bieb), of my Facebook feed – the king of social engagement.<\/p>\n

My guess is you have a Joe-Facebook connection, too. Every time \u201cJoe\u201d posts, his content is shared, liked and receives more comments than almost any of my connections, daily.<\/p>\n

The other day, another friend of mine–who has a large number of connections–shared the same video, on the same day, as Joe.<\/p>\n

Interestingly, perhaps not so surprisingly, Joe got six times the social engagement<\/a> with the same content.<\/p>\n

Is Joe a better human being, more worthy of engagement?\u00a0 Not in my real world experience–both are decent people.<\/p>\n

But Joe has developed a higher social IQ.<\/p>\n

How high is your Social IQ?<\/h2>\n

Your social IQ, or social influence quotient<\/a>, refers to how substantial your online presence, network and impact is and–most importantly–how that drives action.<\/p>\n

Social IQ is about building a powerful and deeply engaged network<\/a> across multiple platforms. The larger and more deeply engaged your network, the higher your social influence.<\/p>\n

You can find social influencers in every industry – from education, to tech, to marketing. Social influencers drive sales, ideas and conversations.<\/p>\n

Very literally, they can help steer markets.<\/p>\n

How Tough Is\u00a0Building Strong Social Engagement?\u00a0<\/strong><\/h2>\n

Let\u2019s deconstruct the numbers: There are almost three billion<\/a> current internet users, 877 million<\/a> active and registered internet sites and almost\u00a0one billion users<\/a>\u00a0on Facebook alone.<\/p>\n

And you\u2019ve made it your\u00a0goal\u00a0to up your professional profile and reach influencer status.\u00a0Bless you, friend, it won\u2019t be easy.<\/p>\n

\"Social<\/a>

Image courtesy of Master isolated images at FreeDigitalPhotos.net<\/p><\/div>\n

You Need to Use Selective Attention Strategies<\/h2>\n

Or maybe it is easier than we think.<\/p>\n

Now settled in the digital age, we’ve become much more sophisticated blocking out noise.<\/p>\n

In neuroscience, it\u2019s called \u201cselective attention.\u201d\u00a0 And that applies to our online behavior.\u00a0We focus on a message or idea that deeply interests us or triggers a passionate value we share with the messenger.<\/p>\n

Social influencers masterfully pique our selective attention. When you know how to do that for your customers and connections, you create a clear channel of value through the noise.<\/p>\n

Take the Social IQ Quiz<\/strong><\/h2>\n

So how high is your current social influence? Check these basics to see where you stand and to find out how to increase your social engagement and IQ.<\/p>\n

Question 1:\u00a0How many active social media platforms and sites do you have?<\/h3>\n

A. O<\/h5>\n
B. 1-2<\/h5>\n
C. 3+<\/h5>\n

Best answer:<\/strong> C<\/p>\n

Influeuncers have at least three social media sites, not including an updated blog or business site. They understand how to leverage both the power and reach multiple sites avail them.<\/p>\n

Former Apple evangelist and top influencer Guy Kawasaki is active on six sites. He has about one million Twitter followers and over seven million followers on Google.<\/p>\n

\"Guy<\/a>

Image courtesy of Flickr<\/p><\/div>\n

Top influencers across industries know active engagement increases the opportunity to draw a larger audience.<\/p>\n

Question 2:\u00a0How active are you on social media?<\/h3>\n

A. Weekly postings and engagement<\/h5>\n
B. Daily engagement through the day<\/h5>\n
C.\u00a0Twice a week postings and engagement<\/h5>\n

Best answer:<\/strong>\u00a0B<\/p>\n

Most people–and businesses–know they need to be active, but finding the time to do so while building their company or with a busy schedule can make this seem unrealistic, and that\u2019s one of the main reasons many fail to reach as many customers as they could.<\/p>\n

The problem is your business depends on making this a top priority. Social influencers are always on\u00a0 your radar with multiple updates of great content through the day.\u00a0 They\u2019re part of the conversation, because they\u2019re the ones starting it.<\/p>\n

Question 3:\u00a0How often do connections engage with your content?<\/h3>\n
A. Weekly<\/h5>\n
B. Every few days<\/h5>\n
C.\u00a0Daily<\/h5>\n

Best answer:<\/strong>\u00a0C<\/p>\n

Build your network around connections who will engage with your content and who are in a specific niche with potential for wide appeal<\/em>.<\/p>\n

Doing so creates a higher level of network density–or the opportunity that your actual connections (in your specific niche) could<\/em> connect with your potential connections (ones who fall in a circle of wider appeal ). For example, your niche might be vegan cupcakes which might appeal to a very passionate, specific niche of consumers who then sound off to the wider baking and goods market and community.<\/p>\n

\"Growing<\/a><\/p>\n

Infographic Courtesy of: \u00a0Infographic courtesy of: \u00a0businesswire.com<\/a>\u00a0and\u00a0medialeaders.com<\/a><\/p>\n

<\/h3>\n

Question 4:\u00a0How many connections do you have across networks?<\/h3>\n

A.\u00a0More than 100<\/h5>\n
B.\u00a0More than 1,000<\/h5>\n
C.\u00a0More than 10,000<\/h5>\n

Best answer:<\/strong>\u00a0C<\/p>\n

Social influencers are expert investors in social capital. They understand how to use exponentiality to increase their market base in the most cost-effective way–via social media.<\/p>\n

It takes time to grow a network but that tipping point of wider appeal happens through communicating a\u00a0 focused message across platforms on a daily basis.<\/p>\n

Question 5:\u00a0What is your Klout or Kred score?<\/h3>\n
A.\u00a00-35\/0-300<\/h5>\n
B.\u00a035-75\/301-599<\/h5>\n
C.\u00a075-100\/600-1,000<\/h5>\n

Best answer:<\/strong>\u00a0C<\/p>\n

Klout and Kred are two main players in the social measurement market that offer a social influence score. Find your Kred or Klout score to see where you stand. And use\u00a0 Rival IQs analytics tools<\/a> for a deeper and more comprehensive view of where you stand compared to your competitors, so you can create the most successful strategy.<\/p>\n

Of course the higher your number, the wider your influence. Top pros across all industries\u00a0 are usually the ones grabbing the high numbers, but not always.<\/p>\n

\"Social<\/a>

Image courtesy of Ben Terret at Flickr<\/p><\/div>\n

Staying active with influencers and engaging in an authentic way are two best practices you should make to help increase your score. Both small businesses and individuals alike can generate high klout numbers with a compelling social media strategy.<\/p>\n

Question 6: Do\u00a0you know who the top influencers are in your field or industry?<\/h2>\n

A.\u00a0No<\/h5>\n
B.\u00a0Not sure<\/h5>\n
C.\u00a0Yes<\/h5>\n

Best answer:<\/strong>\u00a0C<\/p>\n

Understand who the top influencers are in your field. If you\u2019re not sure who they are, both LinkedIn and Twitter give suggestions of who to follow based on your interest or industry. And with their large presence, influencers aren\u2019t hard to find.<\/p>\n

Question 7: Do\u00a0you interact with influencers?<\/h2>\n
A. Yes<\/h5>\n
B. Maybe Some<\/h5>\n
C. No<\/h5>\n

Best answer:<\/strong>\u00a0A<\/p>\n

Follow them on social media, like LinkedIn, Twitter, Instagram, and sign-up to receive their newsletters or for their weekly podcasts or webinars.<\/p>\n

Actively engage with them when and where it makes sense. Re-share information that you know will be valuable for your audience, acknowledge posts in your feed you find interesting, meaningful and valuable to you and offer intelligent insight in the conversation.<\/p>\n

On platforms like Twitter, it takes one influencer to follow you or mention you, to greatly increase your own exposure. On Twitter, social influencer Moz CEO\u2019s Rand Fishkin recently shared a blog comment <\/a>he found particularly useful. The commenter offered additional value and greatly increased his influcence by doing so.<\/p>\n

Question 8: Do\u00a0you know why you\u2019re using each platform<\/h2>\n
A. We know we need a presence fast, and we\u2019re focusing on the main social media sites.<\/h5>\n
B. Yes, it\u2019s part of our well-defined and mapped strategy.<\/h5>\n
C. We\u2019re working on it.<\/h5>\n

Best answer:<\/strong>\u00a0B<\/p>\n

Influencers use more than one medium by tailoring their message to that medium and the audience they want to target there.<\/p>\n

\"social<\/a><\/p>\n

Try this: If you can\u2019t relay why you\u2019re active on each platform, one sentence per platform, relay what your message is and why you\u2019re using that medium to share it in your overall strategy, you may need to do more homework. Start there!<\/p>\n

There\u2019s a key difference between spreading your message and spreading your resources too thin. Per Rival IQ\u2019s 2015 survey<\/a>, staffing issues or understaffing comes in as the second-highest marketing challenge reported.<\/p>\n

Ask most small and medium size business owners, and they\u2019ll wearily shake their heads yes to this one, overwhelmed by the magnitude of all that management, even if they do have a designated content team.<\/p>\n

Question 9: Do you know clearly and specifically who your audience is?<\/h2>\n
A.\u00a0Yes<\/h5>\n
B.\u00a0No<\/h5>\n
C. We\u2019re working on it<\/h5>\n

Best answer:<\/strong>\u00a0A<\/p>\n

If you\u2019re updating simply to be active, your influence will be scattered and disconnected.<\/p>\n

Social influencers know their audience, and they direct their message to them. That doesn\u2019t necessarily mean those who are interested just in your product or service, but also those who share similar values or interests.<\/p>\n

Question 10: Are you clear on the value you deliver to your connections?<\/h2>\n
A.\u00a0We know clearly how we\u2019re solving a problem and that\u2019s reflected across all platforms<\/h5>\n
B.\u00a0We know our message and we do a good job of using at least one platform<\/h5>\n
C. We\u2019re actively working on it<\/h5>\n

Best answer:<\/strong>\u00a0A<\/p>\n

\"Know<\/a>

Image courtesy of Will Lion at Flickr<\/p><\/div>\n

You might not be clear yet what value you bring to your audience and how to deliver it. But that\u2019s key to becoming a social influencer. And the content that you provide must be meaningful.<\/p>\n

If you know you can find that content somewhere else, that it doesn\u2019t make your connections more educated, inspired, interested, motivated for having interacted with it, then your focus should be on curating native content that does so.<\/p>\n

Social influencers have a high level of authority in their field. The best way to deliver that is to become highly responsible and highly responsive to your audience and customers and demonstrate that through your social channels.<\/p>\n

What Your Social IQ Score Means<\/strong><\/h1>\n

The higher you scored, the better positioned you currently are.\u00a0 And you can use these questions as the basics for creating your game plan.<\/p>\n

Take a look at Rival IQs Quarterly Rival Results Index (RRI)<\/a>, which reveals how applying best practices in social media worked to increase social IQ for the companies surveyed.<\/p>\n

Increasing your social IQ takes time. My good friend Joe Facebook works at it, interacting both online, and offline<\/em>, with his connections. He strives to be an expert in his field, and offers that expertise and value to others. Serving your audience and customers makes all the difference (just ask Joe).<\/p>\n","protected":false},"excerpt":{"rendered":"

I have a Facebook friend who is \u201cJoe-Facebook.\u201d He has oodles of connections who hang on his every post.\u00a0He\u2019s like the Elvis (or Jay Z, or the Bieb), of my Facebook feed – the king of social engagement. My guess is you have a Joe-Facebook connection, too. Every time \u201cJoe\u201d …<\/p>\n","protected":false},"author":42,"featured_media":11591,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[24,1],"tags":[],"acf":[],"yoast_head":"\nWant Awesome Social Engagement? Increase Your Social IQ! | Rival IQ<\/title>\n<meta name=\"description\" content=\"You want to build your social engagement and influence? First, you need to raise your Social IQ and build a powerful and engaged social network. 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