{"id":4975,"date":"2015-03-08T20:02:35","date_gmt":"2015-03-09T03:02:35","guid":{"rendered":"https:\/\/www.rivaliq.com\/blog\/?p=4975"},"modified":"2017-04-12T21:47:15","modified_gmt":"2017-04-12T21:47:15","slug":"rival-iq-daily-marketing-workflow","status":"publish","type":"post","link":"https:\/\/www.rivaliq.com\/blog\/rival-iq-daily-marketing-workflow\/","title":{"rendered":"How to Use Rival IQ in Your Daily Marketing Workflow"},"content":{"rendered":"

While every Rival IQ user has his or her own favorite way to analyze the data and content, there are some recommended ways to include Rival IQ in your day-to-day marketing workflow.<\/p>\n

Rather than wading through the social networks or Google search to try and figure out what\u2019s going on, take just a few minutes in Rival IQ and KNOW what\u2019s happening quickly and easily – and be ready to take action!<\/p>\n

\"Rival<\/a><\/p>\n

Your Daily Rival IQ Checklist<\/strong><\/strong><\/h1>\n

 <\/p>\n

1. Read Twitter Mentions<\/h2>\n
\"Rival<\/a>

Twitter mentions enables you to see who is talking about each company in the landscape by company, by mentioner\/influencer and by mention.<\/p><\/div>\n

Goal:<\/b> Know which influencers are talking about me and my competition<\/p>\n

Outcome: <\/b>Expand the breadth of my influencer network so I can get broader reach on my content.<\/p>\n

Steps to take: <\/b><\/p>\n

    \n
  1. Go to Twitter Mentions: https:\/\/www.rivaliq.com\/mentions#tabs\/mentions<\/a><\/li>\n
  2. Look for influencers who mentioned “me” that I need to thank\/engage with.<\/li>\n
  3. Find influencers who mentioned one or more of my competitors that might be open to outreach and the start of building a relationship.<\/li>\n
  4. Follow influencers that mentioned me or others in the landscape (you can click the follow button from within Rival IQ!)<\/li>\n<\/ol>\n

     <\/p>\n

    2. Review the Landscape’s Top Performing Social Content<\/b><\/h2>\n
    \"Twitter<\/a>

    Twitter Top Content Report and Analytics<\/p><\/div>\n

    Goal:<\/b> Identify themes\/types of content performing well that I’m not leveraging<\/p>\n

    Outcome: <\/b>Improve my own social content to gain more engagement\/following<\/p>\n

    Steps to take: <\/b><\/p>\n

      \n
    1. Go to: Twitter Overview https:\/\/www.rivaliq.com\/overview#twitter<\/a><\/li>\n
    2. Select the Date Range you want to analyze (yesterday or last 7 days)<\/li>\n
    3. See who has the most top posts (we pull the top 50)<\/li>\n
    4. Change the filter from Engagement Total to Engagement Rate to see\u00a0what has changed; who is achieving the most overall engagement, and who is doing the best within their specific audience.<\/li>\n
    5. Analyze the characteristics of the most-engaging posts – photos, video, links? What hashtags are being used? On what day of the week was the most engaging content posted? What other intelligence can you gain?<\/li>\n
    6. Create some new posts using what you learned and schedule them using your social management tool of choice (we use Buffer and Hootsuite!)<\/li>\n<\/ol>\n

       <\/p>\n

      3. Analyze YOUR Top Performing Social Content<\/b><\/b><\/h2>\n
      \"Top<\/a>

      You can analyze Top Content by company<\/p><\/div>\n

      Goal:<\/b> Identify themes\/types of content performing well that I can repeat<\/p>\n

      Outcome: <\/b>Further improve my social content to gain more engagement\/following<\/p>\n

      Steps to take: <\/b><\/p>\n

        \n
      1. Go to Companies: https:\/\/www.rivaliq.com\/companies\/<\/a><\/li>\n
      2. Click on \u201cMy Company\u201d, which will take you to a detailed section all about a specific company.<\/li>\n
      3. Click on \u201cSocial Content\u201d<\/li>\n
      4. Select the Date Range you want to analyze (last 7 days, yesterday, other?)<\/li>\n
      5. Analyze your content and ask some key questions:\n
          \n
        1. Which content has performed the best?<\/li>\n
        2. What can you learn from that?<\/li>\n
        3. Did you use awesome images?<\/li>\n
        4. Were you funny?<\/li>\n
        5. Were you helpful?<\/li>\n
        6. Did you mention other people?<\/li>\n
        7. What else can you learn from your most engaging content.<\/li>\n<\/ol>\n<\/li>\n
        8. Re-use successful content and post composition with new posts and schedule them for today or tomorrow!<\/li>\n<\/ol>\n

           <\/p>\n

          4. Check Rival IQ Alerts<\/b><\/b><\/h2>\n
          \"Social<\/a>

          In the Alert Feed, you can find all breakout posts or positioning changes.<\/p><\/div>\n

          Goal:<\/b> Make sure there are no surprises among my competition or landscape<\/p>\n

          Outcome: <\/b>Be the first to know and communicate competitive actions<\/p>\n

          Steps to take: <\/b><\/p>\n

            \n
          1. Go to Alert Feed: \u00a0https:\/\/www.rivaliq.com\/events<\/a><\/li>\n
          2. Review the feed, looking for key changes in positioning, breakout posts<\/li>\n
          3. If anything major or newsworthy, copy and paste that alert and send an email to your team\/boss\/CEO, etc.<\/li>\n<\/ol>\n

             <\/p>\n

            How do you use Rival IQ in your daily marketing workflow?<\/h2>\n

            Tell us your daily routine, so we can share best practices and learn more together! Add thoughts and other daily analysis your team does into the comments section.<\/p>\n

            In addition to using Rival IQ as part of your daily workflow,\u00a0be sure to review our suggestions for weekly<\/a>, monthly<\/a> and quarterly\u00a0a<\/a>nalysis\u00a0and reports using Rival IQ.<\/p>\n","protected":false},"excerpt":{"rendered":"

            While every Rival IQ user has his or her own favorite way to analyze the data and content, there are some recommended ways to include Rival IQ in your day-to-day marketing workflow. Rather than wading through the social networks or Google search to try and figure out what\u2019s going on, …<\/p>\n","protected":false},"author":21,"featured_media":11584,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[23,1],"tags":[],"acf":[],"yoast_head":"\nHow to Use Rival IQ in Your Daily Marketing Workflow | Rival IQ<\/title>\n<meta name=\"description\" content=\"While every Rival IQ user has a favorite report or analysis, here are recommended best practices on how to include Rival IQ in your daily marketing workflow\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rivaliq.com\/blog\/rival-iq-daily-marketing-workflow\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Use Rival IQ in Your Daily Marketing Workflow\" \/>\n<meta property=\"og:description\" content=\"While every Rival IQ user has a favorite report or analysis, here are recommended best practices on how to include Rival IQ in your daily marketing workflow\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rivaliq.com\/blog\/rival-iq-daily-marketing-workflow\/\" \/>\n<meta property=\"og:site_name\" content=\"Rival IQ\" \/>\n<meta property=\"article:published_time\" content=\"2015-03-09T03:02:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-04-12T21:47:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2015\/03\/blog-social-workflow.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2880\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Margaret Dawson\" \/>\n<meta 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