{"id":5167,"date":"2015-03-19T14:42:46","date_gmt":"2015-03-19T21:42:46","guid":{"rendered":"https:\/\/www.rivaliq.com\/blog\/?p=5167"},"modified":"2015-03-19T14:42:46","modified_gmt":"2015-03-19T21:42:46","slug":"rival-iq-monthly-analysis","status":"publish","type":"post","link":"https:\/\/www.rivaliq.com\/blog\/rival-iq-monthly-analysis\/","title":{"rendered":"Rival IQ Monthly Analysis and Reports"},"content":{"rendered":"

Every month, make sure you are sharing your successes, improvements, challenges and top content.\u00a0This is also a great time to show trending data or big wins. Your Rival IQ monthly analysis and reporting\u00a0only takes a few minutes to put together and send out to the broader marketing team or leadership.<\/p>\n

Be sure to follow these steps at the end of every month.<\/p>\n

#1: Analyze SEO Keyword Rankings<\/b><\/h2>\n

\"SEO<\/a><\/p>\n

Goal:<\/b> Identify keywords performing the best for me and my competition<\/p>\n

Outcome: <\/b>Collaborate with the Web team and start using top-performing keywords in social posts and blogs<\/p>\n

Steps to take: <\/b><\/p>\n

    \n
  1. Go to SEO \u201cMy Keywords\u201d report: \u00a0https:\/\/www.rivaliq.com\/seo#tabs\/focus-company<\/a><\/li>\n
  2. Review the keywords driving the most traffic to my website. Ask yourself these questions:\n
      \n
    1. What\u2019s really working?<\/li>\n
    2. Any major movement up or down?<\/li>\n
    3. Any cool landing pages I\u2019m not leveraging in my social media or blogs?<\/li>\n<\/ol>\n<\/li>\n
    4. Now review the Landscape Keywords report: https:\/\/www.rivaliq.com\/seo#tabs\/landscape<\/a><\/li>\n
    5. Review Keywords in Common. Ask yourself – How can I help us get ahead of the competition with these terms by using them more in social media or other content marketing?\u00a0\"SEO<\/a><\/li>\n
    6. Analyze the Top Keywords Where You Don’t Rank: These are terms your competition is ranking on page 1 or 2 but you are not showing up in the top 20.<\/li>\n
    7. Put your plan together:\n
        \n
      1. Capture the keywords you need to start emphasizing in your content plan.<\/li>\n
      2. Coordinate with your writers, social media manager, web team, etc.<\/li>\n
      3. Start a monthly keyword focus campaign based on the Rival IQ report that you send out the beginning of each month!<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n

        #2: Conduct a Monthly Brand Audit (for large enterprises)<\/b><\/h2>\n
        \"Microsoft<\/a>

        Here’s an example of a cross-company Twitter bios for Microsoft<\/p><\/div>\n

        Goal:<\/b> Manage cross-company brands and positioning and ensure policy adherence.<\/p>\n

        Outcome: <\/b>Take action and fix any off brand presence, messages or content. Recognize those sub-brands doing a great job.<\/p>\n

        Steps to take: <\/b><\/p>\n

          \n
        1. To do this, you will first need to set up a Market Landscape of all of your organization\u2019s brands and sub-brands on social media. If you haven\u2019t done this, it\u2019s your first step!<\/li>\n
        2. Once step 1 is done, Go to Cross-Channel Bios: https:\/\/www.rivaliq.com\/analyze#social_positioning<\/a>.<\/li>\n
        3. Review all brand and sub-brand positioning across each channel (here\u2019s an example using Microsoft brands).<\/li>\n
        4. Communicate and request action for any off-brand or off-policy positioning or content.<\/li>\n
        5. Export reports to include in monthly report (see step #4 below)<\/li>\n<\/ol>\n

          #3: Analyze and Recognize Top Social Content (for large enterprises)<\/b><\/h2>\n

          \"Microsoft<\/a><\/p>\n

          Goal:<\/b> Promote cross company learning and content improvement.<\/p>\n

          Outcome: <\/b>An integrated approach to social content and shared best practices across teams, product groups and social media managers.<\/p>\n

          Steps to take: <\/b><\/p>\n

            \n
          1. To do this report, you will have needed to set up a Market Landscape of all of your organization\u2019s brands and sub-brands on social media. If you haven\u2019t done this, it\u2019s your first step!<\/li>\n
          2. Go to Cross-Channel Detailed Metrics: \u00a0https:\/\/www.rivaliq.com\/analyze#cross_channel_social<\/a><\/li>\n
          3. Set your Date Range for \u201cLast Month\u201d<\/li>\n
          4. See where the team members have made the biggest impact. Has someone really rocked social follower growth this past month? Has somebody really exceeded the average in engagement rate?<\/li>\n
          5. Export the charts that show the top performers.<\/li>\n
          6. Next, go to Detailed Metrics for one of the social networks, such as Instagram:<\/li>\n
          7. Hover over the charts until you see \u201cview content\u201d and then click on that link to see the content behind the engagement performance.<\/li>\n
          8. Export or copy and paste that top content.<\/li>\n
          9. Create and share a report (or include with your monthly report below) giving kudos and best practices lessons for the team.<\/li>\n<\/ol>\n

            #4: Prepare and Share a Quarterly Report<\/b><\/h2>\n

            \"Quarterly<\/a><\/p>\n

            Goal:<\/b> Show key benchmarks, success metrics, areas of improvement, competitive movement, etc.<\/p>\n

            Outcome: <\/b>An informative report everyone looks forward to receiving. Easy inclusion in monthly operations reviews, business reviews, marketing meetings, etc.<\/p>\n

            Steps to take: <\/b><\/p>\n

              \n
            1. Establish your monthly report (use one of Rival IQ\u2019s set of reports: https:\/\/www.rivaliq.com\/reports<\/a> – or create your own set: https:\/\/www.rivaliq.com\/analyze#favorites<\/a>). We recommend including both social and SEO content. Be sure to include key trending reports you can create under Create Custom Charts: https:\/\/www.rivaliq.com\/analyze#create<\/a><\/li>\n
            2. Export your report(s) to PowerPoint or PDF<\/li>\n
            3. Include with other marketing slides or share with colleagues\/boss via email.<\/li>\n
            4. Our research shows these key metrics are reported on a monthly basis by most marketers:\n
                \n
              1. Social Media Audience and Audience Growth<\/li>\n
              2. Social Media Activity<\/li>\n
              3. Social Media Engagement<\/li>\n
              4. Top Social Content<\/li>\n
              5. Top Social Influencers and Potential Reach of Mentions<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n

                Learn More About How to Use Rival IQ in Your Workflow<\/h2>\n

                In addition to using Rival IQ as part of your monthly processes and reports, be sure to review our suggestions for daily<\/a>, weekly<\/a> and quarterly\u00a0<\/a>workflow and reports using Rival IQ.<\/p>\n","protected":false},"excerpt":{"rendered":"

                Every month, make sure you are sharing your successes, improvements, challenges and top content.\u00a0This is also a great time to show trending data or big wins. Your Rival IQ monthly analysis and reporting\u00a0only takes a few minutes to put together and send out to the broader marketing team or leadership. …<\/p>\n","protected":false},"author":21,"featured_media":5175,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[23,1],"tags":[],"acf":[],"yoast_head":"\nRival IQ Monthly Analysis and Reports | Rival IQ<\/title>\n<meta name=\"description\" content=\"As part of our best practices series, here are the Rival IQ Monthly Analysis and Reports to make sure you share your successes, improvements and challenges.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rivaliq.com\/blog\/rival-iq-monthly-analysis\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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