{"id":5522,"date":"2019-05-28T08:37:21","date_gmt":"2019-05-28T08:37:21","guid":{"rendered":"https:\/\/www.rivaliq.com\/blog\/?p=5522"},"modified":"2022-02-16T16:06:24","modified_gmt":"2022-02-16T16:06:24","slug":"social-media-strategist-tools","status":"publish","type":"post","link":"https:\/\/www.rivaliq.com\/blog\/social-media-strategist-tools\/","title":{"rendered":"A Day in the Life of a Social Media Strategist"},"content":{"rendered":"

A day in the life of a social media strategist can be hectic.<\/p>\n

With every passing day, social media is becoming more and more critical to modern digital marketing. Across all industries, social media is filling marketing gaps that range from communication channels for professional sports teams to amplifying branding and messaging for craft breweries.<\/p>\n

There has been a clear and positive trend amid organizations across these industries to view social media as strategic. Specifically, I am seeing an increase in titles such as social media strategist<\/a>, social media coordinator, and digital marketing strategist in the job market.<\/p>\n

An increase in businesses taking social media seriously (finally) is good for multiple reasons:<\/p>\n

    \n
  1. Social media should be a strategic part of your integrated marketing<\/a> mix <\/strong>and have a direct, and measurable positive impact on your business and revenue.<\/li>\n
  2. Social media has become increasingly sophisticated.<\/strong> While an inexperienced person (aka intern) might know how to use Twitter, Facebook, or Instagram, he or she most likely does not understand the nuance of branding, voice, customer experience, crisis communications, and other areas that must align with social media if you do it effectively. Having interns help is awesome, but social media has evolved past a “we’ll do this to be cool if we have time” to a must-do for effective branding.<\/li>\n
  3. Data overload is real, <\/strong>and your social media marketer has critical thinking skills and data literacy to decipher ‘vanity metrics’ from metrics that inform decision-making and impact the bottom line of your business.<\/li>\n
  4. Managing social media is more than cute puppy posts<\/strong>. What your business posts on social should be tied directly to your content strategy. Your content should be tied to your specific audience needs. An effective social strategist views social media as a channel for content distribution, building a community of brand enthusiasts, and increasing the overall customer experience.<\/li>\n<\/ol>\n

    With this complex, strategic role, I thought it would be helpful and fun to outline a typical day these professionals go through. Plus, show off some tools that help them do this job faster, smarter, and more aligned with the business.<\/p>\n

    <\/p>\n