{"id":8145,"date":"2022-06-13T12:21:41","date_gmt":"2022-06-13T12:21:41","guid":{"rendered":"https:\/\/www.rivaliq.com\/blog\/?p=8145"},"modified":"2022-06-13T19:44:38","modified_gmt":"2022-06-13T19:44:38","slug":"social-media-insights","status":"publish","type":"post","link":"https:\/\/www.rivaliq.com\/blog\/social-media-insights\/","title":{"rendered":"Social Media Insights are Key to Reaching the Right People"},"content":{"rendered":"

You don\u2019t need us to tell you that brands get value from using social media insights. We think it’s the aspect of social media that is especially powerful. Analyzing your content on the channels you’re already using provides robust social media insights in identifying the right target audience.<\/p>\n

Major brownie points if you add a competitive context to your social media insights to see where you stand against your rivals in the industry.<\/p>\n

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Social Media Insights<\/h2>\n

Social networks are savvier than ever before; providing marketers with platform data to support brand content and customer outreach strategies. Social media managers can analyze information about their content and followers, and combine it with engagement anecdotes to paint a complete picture of customer interactions with the brand. To put it simply, social media insights enable the marketer to intimately understand the people they\u2019re communicating with at any given time.<\/p>\n\n

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\n Make sense of your Social Media Insights. <\/p>

Try Rival IQ for free!<\/a><\/div>\n<\/div>\n\n\n

With Rival IQ you can get social media insights for your brand’s activity on all the major channels<\/a>\u2014Facebook, Instagram, Twitter, LinkedIn, and TikTok. Analyze how your brand is performing over time and compare it with the competition.<\/p>\n

Below, we\u2019ve outlined key areas where social insights can best help marketers reach the right people, say the right thing, and build brand advocates along the way.<\/p>\n

Social Posting Optimization<\/h3>\n

Social media marketers are putting tons of effort into crafting the ultimate tweet or designing the perfect infographic to share on Facebook, but those efforts won\u2019t pay off if no one sees your post or tweet. Figuring out the best times to post on social media<\/a> (and\u00a0how often you should post on social media<\/a>!) is a key component of your social media insights data. This critical piece of posting information will help you increase your reach and engage more of your followers.<\/p>\n

There\u2019s no one-size-fits-all answer, but with a little experimentation and a lot of measurement, you\u2019ll be able to optimize social posting for your brand or organization. It\u2019s also important to remember that posting frequency and timing best practices vary widely from channel to channel, so don\u2019t expect to find that what works for your brand on Twitter is the golden rule on Instagram too.<\/p>\n

As data geeks, we can\u2019t say enough about how important it is to set up some experiments and then use native analytics or any one of our\u00a0favorite social media analytics tools\u00a0<\/a>to measure, measure, measure until you find the right balance between optimizing engagement and not overwhelming your audience.<\/p>\n

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Social Advertising<\/h3>\n

Targeted ads are effective unless you\u2019re \u201cthat brand<\/a>\u201d (don\u2019t be). Without targeting, marketers are simply throwing things at the wall to see what sticks. Why would you guess, when you can know for sure?<\/p>\n

By promoting tailored messages to specific user groups, brands increase the likelihood that existing and new audiences will see and engage with content on social media and web properties. Specifically, Facebook and Twitter encourage businesses to micro-target audiences, only advertising to users that fit the user profile defined by the brand. Social media insights will help you best define your target audience. What content has received the highest levels of engagement? How does your audience demographics break down? You may be targeting men over the age of 50 when your core audience members are women between the ages of 21-34. By leveraging social media insights, you can be sure of who you should be reaching and target accordingly.<\/p>\n

Note: While micro-targeting is helpful in advertising, too much specificity in the user profile can limit the reach of potential relevant audiences. Brands should carefully select user criteria while casting the widest net possible, testing user response and message effectiveness along the way.<\/p>\n

Targeted Calls-to-Action (CTA)<\/h3>\n

When messages serve the right audiences, engagement increases, including a higher likelihood that the audience will respond to the CTA. When content is relevant to your audience, they\u2019re more likely to respond to the ad\u2019s call-to-action (like, click, sign up, etc.).<\/p>\n