{"id":8164,"date":"2016-11-10T05:54:33","date_gmt":"2016-11-10T12:54:33","guid":{"rendered":"https:\/\/www.rivaliq.com\/blog\/?p=8164"},"modified":"2017-04-04T22:49:43","modified_gmt":"2017-04-04T22:49:43","slug":"boosted-facebook-posts","status":"publish","type":"post","link":"https:\/\/www.rivaliq.com\/blog\/boosted-facebook-posts\/","title":{"rendered":"Supplement Your Social Marketing with Boosted Posts"},"content":{"rendered":"

Facebook boasts 1.71 billion users. A relative few of them see your business\u2019s posts. That\u2019s not surprising. What may surprise you, however, is that only a fraction of the people who like your company Facebook page see your unsponsored posts.<\/p>\n

Facebook tweaked the site to show users a small portion of the content from pages they follow. There\u2019s a practical reason for this: Some Facebook users follow hundreds of Facebook pages. The algorithm is designed to keep users from feeling inundated with updates every time they check their newsfeed.<\/p>\n

\"Facebook<\/a><\/p>\n

Increasing Impressions<\/h2>\n

Unfortunately for business owners, that means most of your followers aren\u2019t seeing your posts in their newsfeeds. While anyone who comes to your page will still see your posts, most people rely on their newsfeeds for such updates. Facebookers don\u2019t go searching page to page for their news.<\/p>\n

Consider using Facebook Ads to get your company in front of your target audience. While paid social marketing can be a hard pill to swallow for marketers with limited budgets<\/a>, paid options are your best bet to reach customers.<\/p>\n

Here\u2019s the good news: You don\u2019t need a million-dollar budget to get the impressions you’re after. Even a little spend on Facebook Ads will improve your social marketing results.<\/a><\/p>\n

Companies with small advertising budgets should start by boosting posts to increase Facebook interactions.<\/p>\n

\"Facebook<\/a><\/p>\n

Why Boosted Posts?<\/h2>\n

Boosted posts are regular Facebook posts<\/a> that you’ve paid to appear on your followers\u2019 newsfeeds. You\u2019re essentially paying Facebook to include your post with that fraction of content they choose to allow through the pipeline. That’s the “boost.”<\/p>\n

Boosted posts are a great digital marketing tool because:<\/p>\n