{"id":8509,"date":"2017-01-17T06:36:49","date_gmt":"2017-01-17T13:36:49","guid":{"rendered":"https:\/\/www.rivaliq.com\/blog\/?p=8509"},"modified":"2017-04-04T21:19:03","modified_gmt":"2017-04-04T21:19:03","slug":"social-media-on-broadway","status":"publish","type":"post","link":"https:\/\/www.rivaliq.com\/blog\/social-media-on-broadway\/","title":{"rendered":"Social Media… On Broadway!"},"content":{"rendered":"

Broadway Briefing and Rival IQ have teamed up to create the Social Media Report for Broadway shows! Published by Broadway Briefing, the social media report assesses Broadway\u2019s 30+ productions <\/span>every week to set industry benchmarks and provide visibility into <\/span>social marketing best practices <\/span>that attract audiences<\/span><\/p>\n

\"Broadway<\/p>\n

Broadway Briefing, the must-read morning newsletter for theater professionals, launched a weekly social media analytics report <\/span>for top producers, investors, and promoters in the theater industry. Powered by Rival IQ, the report provides an unprecedented<\/span> perspective on Broadway shows\u2019 social successes, as well as the opportunities to increase awareness, engagement, and sales with theater-goers. You can read the full press release here<\/a>.\u00a0<\/span><\/p>\n

A Whole New Path to the Great White Way<\/h2>\n

As an industry with <\/span>46 million annual attendees in the U.S.<\/span><\/a> and over <\/span>$1.3 Billion in ticket revenue annually<\/span><\/a>, Broadway shows are one of the most popular tourist attractions in New York City. Known to have the best performances in the world, the theater industry on Broadway has to put forth a tremendous amount of effort to effectively market their productions. With up to 40 different Broadway shows playing at any one time, <\/span>Broadway shows must actively market themselves<\/span><\/a> to ensure new or continued success. <\/span><\/p>\n

With the recent improvements to social advertising on channels like Facebook, Twitter, and LinkedIn, the transition from traditional advertising methods to online marketing, namely social media, is in full swing. Shifting the promotion of an organically non-digital form of art, like a Broadway show, onto social media is no easy feat. However, productions like Hamilton seem to be figuring out how social media<\/a> platforms can allow productions to take their shows beyond the stage, attracting a younger audience to the\u00a0theater. Shows playing on Broadway in New York City are honing in on what they need to do reach, inspire and engage their audience on these digital platforms. In 2016, they\u2019ve managed to gain a lot of traction. <\/span><\/p>\n

Top Broadway Posts for 2016:<\/span><\/h2>\n

#1 Post – The Color Purple<\/span><\/h3>\n