{"id":8571,"date":"2024-01-05T12:10:59","date_gmt":"2024-01-05T12:10:59","guid":{"rendered":"https:\/\/www.rivaliq.com\/blog\/?p=8571"},"modified":"2024-01-06T01:54:34","modified_gmt":"2024-01-06T01:54:34","slug":"snapchat-marketing","status":"publish","type":"post","link":"https:\/\/www.rivaliq.com\/blog\/snapchat-marketing\/","title":{"rendered":"Snapchat Marketing: 6 Ways To Tell Your Story"},"content":{"rendered":"

Teens and twenty-somethings – with their disposable income, are every brand\u2019s dream. It\u2019s no surprise then that brands are falling over themselves to figure out how to utilize Snapchat, where millions of them engage daily.<\/p>\n

If you\u2019re like them and trying to dive into the world of Snapchat – we\u2019ve got you covered. But first, remember the most important rule of social media: choose your brand\u2019s channels with care. You need to be able to truly invest in new channels. If you don\u2019t have the resources, be it time, money, or personnel, don\u2019t waste the effort. You\u2019ll be bound to disappoint your fans.<\/p>\n

\"A<\/p>\n

Snapchat has over 383 million daily active users<\/a> – skewing heavily to the under-25 crowd, which makes up around 60% of its user base. When I started researching this article, I asked brand managers who weren’t utilizing Snapchat – why not? Other than those who reasoned that they didn\u2019t have the resources to do it well, many reasoned that Snapchatters don\u2019t want to see brands on the platform.<\/p>\n

They\u2019re wrong. Snapchatters enjoy following brands, using branded lenses and filters – what they don\u2019t like are ads<\/a>. So just as marketers have to engage and provide relevant content on Facebook & Twitter, it\u2019s the same for Snapchat. If you want your brand to be successful on Snapchat, you need to provide relevant and relatable content.<\/p>\n

When it comes to posting brands on Snapchat, you\u2019ll find similar dynamics as other channels. Brands can create Public Profiles<\/a> that showcase their public Stories, Spotlight Snaps (Approved Snaps that can be seen by the public in a TikTok-like feed), Filters, and Lenses. If you want to get your customers and fans to subscribe to you, you have to provide engaging content. That means telling an interesting story.<\/p>\n

Here are six ways you can use Snapchat to tell a great story:<\/h2>\n

Try-Ons and Tutorials<\/h3>\n

Snapchat is a great platform for showing users how to do things, from applying makeup to cooking a new recipe. Try-on filters, like the ones by Too-Faced<\/a> below, allow users to virtually try on makeup, clothes, and other accessories, while tutorials can teach them how to do everything from tie a tie to dance the tango.<\/p>\n

\"Four<\/p>\n

Don\u2019t hesitate to use humor, storytelling, and other techniques to keep your viewers engaged. Try using filters and stickers to make your tutorial more visually appealing. Also, keep it short and sweet. Snapchat is all quick and instant communication, so make sure your Snaps are no longer than a few minutes.<\/p>\n

Behind the Scenes<\/h3>\n

Take your audience behind the doors of your office, production, or even an event. Giving them an insider’s perspective gives you the opportunity to showcase the personality of your team or even how you make the magic happen. Snapchat\u2019s own brand channel<\/a> does this by allowing its subscribers to experience a bit of their office culture. They don\u2019t just share news or updates about the app. Instead, you get to know the content team, who showcase Snapchat\u2019s features the way they\u2019re meant to be used \u2014 as a way to have fun and connect with others.<\/p>\n

\"Screenshot<\/p>\n

Influencer Take Over<\/h3>\n

Influencer marketing is a powerful way to reach new audiences and build brand awareness. Have an influencer take over your Snapchat account for the day. This gives your subscribers a chance to see your brand through the eyes of someone they trust and admire.<\/span><\/p>\n

Here are some influencer takeover ideas you could try:<\/span><\/p>\n