{"id":8712,"date":"2014-04-25T09:03:38","date_gmt":"2014-04-25T16:03:38","guid":{"rendered":"https:\/\/www.rivaliq.com\/blog\/?p=2196"},"modified":"2020-09-25T16:56:14","modified_gmt":"2020-09-25T16:56:14","slug":"inkwell-media-helps-influential-brands-athletes-artists-become-influential-rival-iq-new-custom-themes","status":"publish","type":"post","link":"https:\/\/www.rivaliq.com\/blog\/inkwell-media-helps-influential-brands-athletes-artists-become-influential-rival-iq-new-custom-themes\/","title":{"rendered":"Inkwell Media Helps Influential Clients Become More Influential With New \u201cCustom PowerPoint Themes\u201d"},"content":{"rendered":"

\u201cCreating a competitive analysis in Rival IQ is one of the key things we do before every initial client meeting\u2026 it\u2019s ultimately what frames the conversation\u201d<\/em><\/strong><\/p>\n

Luke Blaser is one of the founders of Inkwell Media<\/a>, an up-and-coming content marketing agency with some cool clients that include photographer Chase Jarvis<\/a> and the world\u2019s most influential snowboarder, Travis Rice<\/a>.<\/p>\n

Like many agencies, Inkwell spends a large amount of time meeting with companies to showcase the value they bring with detailed social media metrics.<\/p>\n

Before meeting with a new company, Luke builds a \u201clandscape\u201d in Rival IQ that includes the company and a few of its close competitors. Rival IQ automatically assembles all the stats, positioning and top social content for the landscape. This provides Luke with quantitative data that he\u2019ll use in framing the presentation, demonstrating the company\u2019s position against competitors on many fronts. This ongoing data reporting also leads to the solutions Inkwell offers to the brand.<\/p>\n

It\u2019s a straightforward process that\u2019s key to how Inkwell approaches both new and existing partners. The competitive landscape provides deep, contextual data on how Inkwell\u2019s clients are really doing, a level of information that always resonates with clients.<\/p>\n

One of the biggest challenges Inkwell has is finding time to convert the standard PowerPoint reports with Rival IQ branding into a presentation with Inkwell branding. Adding their own logo, color scheme and basic branding elements is a repetitive, time-consuming process.<\/p>\n

So with Luke\u2019s help, we developed a simple way to create a \u201ccustom theme\u201d for all our export formats (Powerpoint, PDF and PNG). \u00a0It\u2019s simple to upload a logo, select a few colors and have a custom theme. \u00a0Baam! \u00a0Now, whether you are doing a full competitive analysis or just a social media audit, you can select the custom theme for a full report or a single view. \u00a0Here\u2019s the app with a custom theme for Inkwell.<\/p>\n

\"Landscape_Settings___Rival_IQ_1\"<\/a><\/p>\n

And here\u2019s an example of a full themed Rival IQ report including channel analysis, social analytics and top content, created in minutes. \u00a0Wouldn\u2019t you want this for every client presentation or your weekly metrics meeting?<\/p>\n

[slideshare id=33926135&doc=landscapeoverviewdrinksandbeverages20140326-20140424-140424223949-phpapp02]\n

Inkwell is a leader in content marketing and relies on Rival IQ to provide the data they need to make smart decisions for their clients. \u00a0Luke knows his way around our service and many other social media tools available in the market today. He offered up a few tips in using Rival IQ to drive value for your clients.<\/p>\n

– Use Rival IQ weekly \u201csocial content update\u201d emails to keep key issues like growth, progress, competition and trends top-of-mind. Share the stats or emails selectively with your clients so they know what is working well. (sample email content from our friends @redbull who are crushing it)<\/em><\/p>\n

– Consider building additional \u201clandscapes\u201d that include brands that excel at marketing to your target audience, but are not necessarily direct competitors. \u00a0Learn what kinds of content works, how much they focus on one channel vs. another and the make-up of their content (e.g. photos vs. links, posting days\u2026).\u00a0\u00a0<\/em><\/p>\n

\u00a0– When considering other tools that measure social reach and engagement, think hard about price\/value and how that might change as you scale up to bigger clients, more channels and more followers. \u00a0It can get expensive!<\/em><\/p>\n

We\u2019re excited to have people like Luke and the team at Inkwell using our product and pushing us to make it better. \u00a0And, excited to have features like the custom themes ready in our ongoing pursuit of helping marketers save time, know more and be excellent<\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cCreating a competitive analysis in Rival IQ is one of the key things we do before every initial client meeting\u2026 it\u2019s ultimately what frames the conversation\u201d Luke Blaser is one of the founders of Inkwell Media, an up-and-coming content marketing agency with some cool clients that include photographer Chase Jarvis …<\/p>\n","protected":false},"author":12,"featured_media":2203,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20,1],"tags":[],"acf":[],"yoast_head":"\nBecome More Influential With Custom PowerPoint Themes<\/title>\n<meta name=\"description\" content=\"We take a look at how Inkwell Media is helping influential clients become even more influential with our new \u201cCustom PowerPoint Themes\u201d.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rivaliq.com\/blog\/inkwell-media-helps-influential-brands-athletes-artists-become-influential-rival-iq-new-custom-themes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inkwell Media Helps Influential Clients Become More Influential With New \u201cCustom PowerPoint Themes\u201d\" \/>\n<meta property=\"og:description\" content=\"We take a look at how Inkwell Media is helping influential clients become even more influential with our new \u201cCustom PowerPoint Themes\u201d.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rivaliq.com\/blog\/inkwell-media-helps-influential-brands-athletes-artists-become-influential-rival-iq-new-custom-themes\/\" \/>\n<meta property=\"og:site_name\" content=\"Rival IQ\" \/>\n<meta property=\"article:published_time\" content=\"2014-04-25T16:03:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-25T16:56:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2014\/04\/inkwell-content-marketing-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1005\" \/>\n\t<meta property=\"og:image:height\" content=\"1005\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"T.A. 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