{"id":8722,"date":"2014-07-31T10:13:08","date_gmt":"2014-07-31T17:13:08","guid":{"rendered":"https:\/\/www.rivaliq.com\/blog\/?p=2613"},"modified":"2022-01-03T08:43:54","modified_gmt":"2022-01-03T08:43:54","slug":"6-social-media-content-tools","status":"publish","type":"post","link":"https:\/\/www.rivaliq.com\/blog\/6-social-media-content-tools\/","title":{"rendered":"My Top 6 Favorite Social Media Content Tools"},"content":{"rendered":"

\"Creating<\/a>Marketers love to say \u201ccontent is king\u201d. This would just be a silly cliche if it wasn\u2019t so true. \u00a0With today\u2019s digital landscape across Websites, social media networks, blogs and multiple other online channels, content is more than king – it\u2019s core to everything you do. \u00a0<\/span><\/p>\n

Without compelling content, based on strong messaging and positioning, you will not only lose the marketing race, your business could lose altogether.<\/p>\n

At Rival IQ<\/a>, we provide the analytics and reports to show you what content from you and your competitors is achieving the greatest engagement with social communities. \u00a0With this information, you can focus on creating great content based on what you know is working (or that you know is working for your competition).<\/p>\n

But what if creating content is just not your core competency, or you just don\u2019t have the time or staffing to do it right? \u00a0That\u2019s when you turn to social content tools to help you develop engaging content in less time based on best practices and proven experience.<\/p>\n

Here are some tools I use every day to build my social content or get ideas for new blogs:<\/strong><\/em><\/h5>\n

\"Post1. PostPlanner:<\/a> Virtual Facebook Marketing Team<\/h2>\n

I love these folks. \u00a0Not only do they help vastly improve your Facebook posts in half the time it took you before, they love content and what they are doing. \u00a0When you reach out for customer service, it\u2019s clear the PostPlanner team is eating their own dogfood! I also love how they mix science with creativity, using proven viral content to triple your Likes, Shares and Clicks! And it\u2019s easy to schedule posts, so you can plan a week\u2019s worth of posts at a time. PostPlanner provides you with proven successful content you can just click on \u201cShare this Link\u201d to post it as well as gives you Status Ideas, Viral Photos and Trending Content. \u00a0You can try before you buy with their free trial, and you can even play with the PostPlanner Status Ideas Engine<\/a> to see some of the fun posts they create around questions, branding, entertainment, etc.<\/p>\n

\"hootsuite_logo_3581\"<\/a>2. \u00a0Hootsuite:<\/a> Find, schedule & manage content<\/h2>\n

There are a lot of competing tools out there for Twitter, but I love Hootsuite. \u00a0And for a start-up, it\u2019s affordable. I find some of the other enterprise tools are not only tens of thousands of dollars per year but incredibly complex. \u00a0I am one of those users that does not watch videos or take tutorials but just plays with a new app until I figure it out. \u00a0If it takes me too long to figure out, I\u2019m gone. \u00a0While Hootsuite has some rich capabilities, I was literally set up, sending invites to people I wanted in my organization and team, adding social networks and new streams in a matter of minutes. \u00a0One of my favorite aspects of Hootsuite is the scheduling tool, where I can see all my team\u2019s scheduled tweets. \u00a0I also like creating specific streams around search terms so I can track top content in areas like social media, content marketing, digital marketing, etc. \u00a0The only thing I don\u2019t really like is how Hootsuite creates a second link for images, so your tweets end up having two links. \u00a0Confusing IMO. \u00a0I will admit also I am only using Hootsuite for Twitter right now, so I\u201dm sure I am only touching the surface of their capability.<\/p>\n

\"Buffer\"<\/a>3. Buffer:<\/a>\u00a0Easy to schedule and queue suggested content<\/h2>\n

We also love Buffer, because of great content recommendations that always seems to get strong engagement. \u00a0Their scheduling tool also is easy and helpful in making sure you post at a certain frequency or certain times of the day. Buffer does not have the dashboard view that Hootsuite does, but we tend to love their content recommendations.<\/p>\n

\"Google<\/a>4. \u00a0Google Alerts:<\/a>\u00a0News & info in your inbox<\/h2>\n

Okay, it\u2019s old school, but I still use it. \u00a0I love setting up alerts for key companies and topics. \u00a0While there is sometimes crap content included in these alerts, oftentimes it\u2019s a goldmine of nuggets about what\u2019s happening in your market. \u00a0It\u2019s also smart to set up one for your own company in case something happens online that you weren\u2019t expecting. \u00a0And it\u2019s so easy to set up. One issue can be email overload, so be sure to make the settings work for you and your email habits.<\/p>\n

\"LinkedIn\"<\/a>5. \u00a0LinkedIn Groups<\/a>: discussions, content & updates<\/h2>\n

While again sometimes the emails can be a bit too much, I love a lot of the content that comes in from the LinkedIn groups of which I am a member. \u00a0My favorite groups, and the content\/news that comes from them, include Social Media Marketing<\/a>, Digital Marketing<\/a>, Chief Marketing Officer Network<\/a>, and On Startups<\/a>. \u00a0If you have not joined groups relevant to your job or interests, do so today, and then you can decide how to manage news and updates from those groups.<\/p>\n

\"Business2Community\"<\/a>6. Business2Community Newsletter<\/a>: blogs & articles to share<\/h2>\n

I subscribe to a lot of great newsletters, but I find the B2C one packed with great blogs and other content perfect for sharing on social media. \u00a0They have a vibrant guest blogger community, and they are clear on their target audience and what those readers want to learn or read about. \u00a0I do receive other newsletters that I also enjoy, including searchBusinessAnalytics (a TechTarget site), but B2C is a best practice!<\/p>\n

What do you use to help you create great social media content?<\/strong> \u00a0Let me know here or via twitter @seattledawson.<\/p>\n","protected":false},"excerpt":{"rendered":"

Marketers love to say \u201ccontent is king\u201d. This would just be a silly cliche if it wasn\u2019t so true. \u00a0With today\u2019s digital landscape across Websites, social media networks, blogs and multiple other online channels, content is more than king – it\u2019s core to everything you do. \u00a0 Without compelling content, …<\/p>\n","protected":false},"author":21,"featured_media":11673,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[19,1],"tags":[],"acf":[],"yoast_head":"\nMy Top 6 Favorite Social Media Content Tools | Rival IQ<\/title>\n<meta name=\"description\" content=\"With today\u2019s digital landscape across Websites, social media and blogs, content is critical! 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