{"id":8729,"date":"2016-04-14T05:50:26","date_gmt":"2016-04-14T12:50:26","guid":{"rendered":"https:\/\/www.rivaliq.com\/blog\/?p=7268"},"modified":"2017-04-05T16:29:28","modified_gmt":"2017-04-05T16:29:28","slug":"facebook-trends-brand-pages-2015","status":"publish","type":"post","link":"https:\/\/www.rivaliq.com\/blog\/facebook-trends-brand-pages-2015\/","title":{"rendered":"Facebook Trends for Brand Pages in 2015"},"content":{"rendered":"

Despite competition from other platforms, digital marketers still relied on Facebook in 2015. Agencies and in-house marketers worked to prove their worth, building followers and boosting engagement. Meanwhile, publications like the Washington Post<\/a> wrote about Facebook’s declining growth, a March Facebook-wide fan purge, and ever-changing newsfeed algorithms.<\/p>\n

All this talk got us wondering how brands actually performed on Facebook in 2015. Here are the biggest questions we wanted to answer about brands\u2019 performance on Facebook last year.<\/p>\n

    \n
  1. Was growth slowing or flat, or did\u00a0brands continue\u00a0to grow their audiences?<\/li>\n
  2. How often are brands posting, and how does that correlate with page audience size, category, and audience engagement? Did posting frequency change over the course of 2015?<\/li>\n
  3. Was engagement declining across the board? Were social marketers creating compelling content?<\/li>\n<\/ol>\n

    At Rival IQ, we don\u2019t have to just sit and wonder about these things. We also want to empower marketers with data. So we took a year\u2019s worth of data from thousands of companies stored in our database.<\/strong> We dug in and found the most interesting Facebook data and observations from 2015 \u2014 and what that may mean for marketers looking to benchmark their success in 2016 and beyond.<\/p>\n

    See what we learned about Facebook best practices by downloading the complete study today<\/a>!<\/p>\n

     <\/p>\n

    \n","protected":false},"excerpt":{"rendered":"

    Despite competition from other platforms, digital marketers still relied heavily on Facebook in 2015. Meanwhile, publications like the Washington Post wrote about Facebook’s declining growth, a March Facebook-wide fan purge, and ever-changing newsfeed algorithms. We’ve gathered over 8 million Facebook posts from 2015 to get to the bottom of what happened on Facebook in 2015 and what it means to digital marketers everywhere.<\/p>\n","protected":false},"author":1,"featured_media":11188,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[24,1],"tags":[],"acf":[],"yoast_head":"\nFacebook Trends for Brand Pages in 2015 | Rival IQ<\/title>\n<meta name=\"description\" content=\"We've analyzed over 8 million Facebook posts to get to the bottom of the biggest Facebook trends in 2015 and what they mean for digital marketers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rivaliq.com\/blog\/facebook-trends-brand-pages-2015\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" 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