{"version":"1.0","provider_name":"Rival IQ","provider_url":"https:\/\/www.rivaliq.com","author_name":"Therese Nguyen","author_url":"https:\/\/www.rivaliq.com\/blog\/author\/theresenguyen\/","title":"Influencers in Retail: How Top Brands Use Them Effectively","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"MnUqQL6VAR\"><a href=\"https:\/\/www.rivaliq.com\/blog\/influencers-retail\/\">Influencers in Retail: How Top Brands Use Them Effectively<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.rivaliq.com\/blog\/influencers-retail\/embed\/#?secret=MnUqQL6VAR\" width=\"600\" height=\"338\" title=\"&#8220;Influencers in Retail: How Top Brands Use Them Effectively&#8221; &#8212; Rival IQ\" data-secret=\"MnUqQL6VAR\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/www.rivaliq.com\/wp-content\/uploads\/2025\/07\/cristina-zaragoza-cMVRsfY8R3Q-unsplash-scaled.jpg","thumbnail_width":2048,"thumbnail_height":1366,"description":"Influencer marketing has become a must-have strategy for brands, and for good reason. From viral TikToks to trusted product reviews on Instagram, today\u2019s consumers are discovering what to buy from the people they follow, not just traditional ads. But standing out takes more than just sending a freebie and hoping ..."}