1.0Rival IQhttps://www.rivaliq.comBlair Feehanhttps://www.rivaliq.com/blog/author/blairfeehan/rich600338<blockquote class="wp-embedded-content" data-secret="x4AF3Kv7SN"><a href="https://www.rivaliq.com/resources/instagram-stories-benchmark-report-2024-download/">Download the 2024 Instagram Stories Benchmark Report</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.rivaliq.com/resources/instagram-stories-benchmark-report-2024-download/embed/#?secret=x4AF3Kv7SN" width="600" height="338" title="“Download the 2024 Instagram Stories Benchmark Report” — Rival IQ" data-secret="x4AF3Kv7SN" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /* <![CDATA[ */ /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); /* ]]> */ </script> https://www.rivaliq.com/wp-content/uploads/2024/01/IG-STORIES-COVER-hero@1x.png19201080See the most important Stories stats like retention, exit rate, replies, taps forward and back, and more with the 2024 Instagram Stories Benchmark Report. We analyzed over 539K frames from more than 1470 brands on Instagram to bring you the most comprehensive look at Stories performance.  Including: Benchmarks for activity ...