In the Past 30 Days...
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In the last 30 days, the average nonprofit in this landscape has grown their audience by 3.1%. USA Hockey grew faster than everyone else, with 17.6% growth! On average, each post in this landscape earns more than 5.23k engagements. Monterey Bay Aquarium is topping the charts with more than 10.6k engagements per post on their 54 posts in the last 30 days.
Key Trends for Nonprofits
While almost every nonprofit used a coronavirus-themed hashtag this year, these orgs also leaned heavily on holiday-themed hashtags like #EarthDay and #Giving Tuesday. Check out more nonprofit trends »
Even though nonprofits saw the highest engagement rate per follower on Instagram with carousel posts, they were 4x as likely to post photos. Try combining a few snaps into a carousel superpost. Read the full benchmark report »
25.8k Likes • 153 Comments
Would it even be Hockey Week Across America's USA Day without a shoutout to THE #WinterOlympics golden goal scorers? 🇺🇸 #HWAA
24.1k Likes • 1.06k Comments
This #NationalPigDay, come face to face with WHO you see as just a meal 💔 Babies born into suffering, piglets’ tails chopped off, & mothers unable to even turn around in farrowing crates—this is how your bacon begins. Leave them OFF your plate!
21.2k Likes • 1.93k Comments
🚨 These are NEVER-BEFORE-SEEN images from inside Cambodia’s monkey-trafficking industry 🚨 This is what it never wanted you to see: 💔 Monkeys screaming as they’re roughly forced into crates 💔 Wild-caught macaques laundered into the U.S. laboratory supply chain 💔 Years of entrenched violence revealed through sustained insider access 💔 A facility whose operators were federally indicted for monkey smuggling 💔 …
18.7k Likes • 46 Comments
The #WinterOlympics have delivered some of Team USA’s most iconic moments, and this year, two more were added to the legacy. Feb. 28, 1960 🥇 Feb. 24, 1980 🥇 Feb. 17, 1998 🥇 Feb. 22, 2018 🥇 Feb. 19, 2026 🥇 Feb. 22, 2026 🥇 History made. History remembered. History still being written. 🇺🇸
1.73k Likes • 22 Comments
Our goal: to help create the best possible climate future. And dance in front of the Kelp Forest. Join Monterey Bay Aquarium and Dr. Ayana Elizabeth Johnson ayanaeliza and participate in the possibility that we get it right. The future is counting on us. Saturday, April 18 7–10 p.m. Ages 18+ Tickets on sale at link in bio. Everything we …
36.7k Reactions • 929 Comments • 2.20k Shares
In Milan, the 2026 U.S. Paralympic Sled Hockey Team is chasing history, competing for a fifth straight and sixth overall gold medal. Their path was carved long before this #WinterParalympics, etched by the gold medalists of 2002, 2010, 2014, 2018 and 2022 🇺🇸 #HWAA
7.13k Reactions • 180 Comments • 253 Shares
Day ✌️ for the U.S. Paralympic Sled Hockey Team! #WinterParalympics
1.61k Reactions • 15 Comments • 195 Shares
❄️ The Winter Paralympic Games starts today in Milan, Italy, an event that showcases the ultimate talents and skills of athletes with disabilities. 💪 Just as the Winter Paralympics commemorates a half-century of competition this year, so is Canine Companions, celebrating 50 years of providing life-changing #servicedogs to children, adults and veterans with disabilities. Since launching in …
1.44k Reactions • 184 Comments • 77 Shares
A new Polish regulation gives every child the option of choosing a fully plant-based meal, made with whole foods like legumes and pulses. 🌱🙌
1.41k Reactions • 31 Comments • 108 Shares
🌊 Wave hello to the Bay Cam!
1.16k Likes • 732 Retweets
NEVER-BEFORE-SEEN images from Cambodia’s monkey-breeding industry expose: 💔 Monkeys forced into crates for U.S. labs 💔 Terrified monkeys grabbed by the neck 💔 Pattern of violence & MORE! These images aren't a one-time leak. pic.x.com/2koCy1g12b
1.76k Likes • 186 Retweets
In January, the 2026 Under-18 Women’s National Team made history. Going undefeated, winning a record 10th gold and becoming the first team to never trail or tie in tournament history. Now that’s something to celebrate on #HWAA's USA Day 🇺🇸 pic.x.com/wjBAr8rppqpic.x.com/wjBAr8rppqpic.x.com/wjBAr8rppq
1.63k Likes • 125 Retweets
Would it even be Hockey Week Across America's USA Day without a shoutout to THE #WinterOlympics golden goal scorers? 🇺🇸 #HWAA pic.x.com/z3HSIy7S6Kpic.x.com/z3HSIy7S6K
1.51k Likes • 112 Retweets
Kayden Beasley learned about the sport of sled hockey back in 2019 after a doctor's appointment. Now, he's making his Paralympic debut with the U.S. Paralympic Sled Hockey Team in Milan! Read Kayden's story: usah.info/2p9559yz pic.x.com/KXxtZaZyVV
598 Likes • 301 Retweets
Experiments like these don’t solve human health problems. They fail again and again while animals pay the price. pic.x.com/oEWJq6Gq42
514 Likes • 10 Comments • 675 Shares
🐕🦺Start a puppy raising club at your college! The Canine Companions Collegiate Puppy Raising program is looking for more students at colleges and universities to raise #puppies and prepare them to become service dogs. As a puppy raiser, you'll learn valuable skills such as: 🐾 Canine development, learning theory and medical care ⏰ Time management …
378 Likes • 44 Comments • 24 Shares
Breeding is a form of exploitation. If you truly love them, you’d never force them to go through that 😔
249 Likes • 0 Comments • 1 Shares
Sir Frederick Ashton’s The Dream brings Shakespeare’s enchanted world to life—where love misbehaves, magic reigns, and nothing is quite as it seems. Get tickets to see it on stage Mar 19 via the link in bio.
203 Likes • 4 Comments • 20 Shares
As climate change alters habitats and disrupts ecosystems, where will animals move to survive? Conservancy cartographer and analyst Dan Majka brought this data to life in a series of maps that show what corridors mammals, amphibians, and other animals will use as they move to new habitats under projected climate change. Inspired by wind maps …
154 Likes • 53 Comments • 9 Shares
That was a really hard watch. We can always count on @McDonald’s and its billionaire CEO to remind us why eating animals is so nasty 🤮
The Social Media Benchmark Report
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