In the Past 30 Days...
PER WEEK
PER POST
PER POST
In the last 30 days, the average brand in this landscape has grown their audience by <0.1%. Edelrid grew faster than everyone else, with 1.8% growth! On average, each post in this landscape earns more than 2.88k engagements. The North Face is topping the charts with more than 3.89k engagements per post on their 27 posts in the last 30 days.
Key Trends for Outdoor Brands
Roughly two-thirds of outdoor brands ran some sort of contest or giveaway on Instagram, Facebook, or Twitter this year to seriously boost their engagement. Read the full report »
Outdoor brands soar when sharing heartfelt, authentic stories of triumph or heartbreak through the eyes (and social media posts) of their die-hard followers. Read more »
9.31k Likes • 324 Comments
Austen Sweetin (austensweetin) is Pacific Northwest, through and through. Born in Seattle, Washington, he’s been shaped by both the area’s deep snowboarding culture and steep, technical terrain since his earliest years, a background that’s made him one of the sport’s most versatile and exciting riders. He can power down Alaskan spines as smoothly as he …
6.38k Likes • 17 Comments
Nicholas Wolken (nicholaswolken) believes that turning is more than snowboarding’s foundation. It’s the simplest expression of what riding is all about. From going pro to shaping snowboards designed for turns, the Swiss snowboarder and Patagonia ambassador has spent his life chasing the deep feelings that come with carving on snow: joy, peace and freedom of expression, …
5.79k Likes • 77 Comments
Time to jam your algorithm with dirt. Unearth a new kind of trail—wide open and yours to define. Hiking deserves a new definition. #NeverJustAHike
5.03k Likes • 45 Comments
Good things happen when your fly stays in the water… Tag a buddy who would have ripped the fly out after that first miss. #Redemption #SecondChance #SimmsFishing 🎥: pablosaracco
3.91k Likes • 7 Comments
Third in Friday’s Downhill. Sixth yesterday. iamsofiagoggia made her answer clear today. You could see it in her body language right away, calm and locked in with purpose. She wanted this win and she delivered. With today’s Super-G performance, her World Cup lead grows again. #weareskiing #fasteralways
3.15k Reactions • 78 Comments • 78 Shares
It is with heavy hearts we learned about the loss of Stratton Matteson. The things Stratton accomplished on his snowboard were wild by any measure; the fact he did it all by human power and on his bike is an entirely different level of bad ass. But it was his humility, kindness and love for the …
2.98k Reactions • 39 Comments • 86 Shares
Good things happen when your fly stays in the water… Tag a buddy who would have ripped the fly out after that first miss. #Redemption #SecondChance #SimmsFishing 🎥: @pablosaracco
1.61k Reactions • 93 Comments • 524 Shares
Why is Congress using an obscure law to overturn science-based land-use policy and invite a foreign company to mine the Boundary Waters? Read Patagonia CEO Ryan Gellert in The Hill on why “Activists and recreationists must continue filling inboxes, flooding the streets and making calls demanding our representatives actually represent us. When people and businesses emphatically …
684 Reactions • 28 Comments • 29 Shares
Details Matter: Santa Cruz Vala x Bosch Performance Line CX - Precision Meets Power • At the heart of the Vala is the powerful, compact, and lightweight Bosch Performance Line CX motor, which has quickly become the industry standard for power, control, and reliability. The latest software update on the Gen 5 BDU384Y motor (As shipped on the …
486 Reactions • 10 Comments • 8 Shares
The Vala | For Rides of Exceptional Quality • The Vala delivers precision and power. It’s made for riders looking for focused performance on the best trails. All the legendary Santa Cruz dynamics—supreme handling, great suspension, and longevity—are paired with the class-leading Bosch Performance Line CX motor and a versatile battery solution for optimal handling when you want …
The Social Media Benchmark Report
Ready to see how you stack up to your industry’s top social performers? Review the latest metrics on channels, engagement, post types, and more.